Consumer

‘Life As You See It’: a new photo exhibition in London

by M. Köster June 26, 2024 Comments0

The FUJIFILM House of Photography is hosting an incredible summer event that everyone in London, whether they live there or are just passing through, should not miss. Running from June 1st to July 28th, 2024, a new photo exhibition ‘Life As You See It‘ invites you to celebrate the art of photography, creativity, and unique viewpoints. It’s a chance to explore the beauty, complexity, and wonder of everyday life through a variety of perspectives and express your own vision. It’s also an awesome opportunity to interact with a community. So, whether you’re a passionate photography enthusiast or simply curious about the thing, whether you have a story to share or want to get inspired by others, step in and let it take you on a journey.

What: Life As You See It | Photography Exhibition

Where: FUJIFILM House of Photography, 8-9 Long Acre, Covent Garden, London, WC2E 9LH

When: June 1 – July 28, 2024

www.fujifilm-houseofphotography.com

8-9 Long Acre, London WC2H, England

Showcase your perspective and get a prize!

At FUJIFILM House of Photography, we think that every photograph tells a story, and we’d like to hear yours. During the show, you can print your favourite photo for free at our Easy Print Kiosks and display it on our community gallery wall. This is your chance to help create a gorgeous mosaic of various photographs that highlight the beauty and uniqueness of life as you see it.

By participating, you stand a chance not only to share your images but also to win* exciting prizes. Signing up for our newsletter after participating will enter you into a weekly drawing to win an INSTAX mini Link printer. Each week, we’ll choose a photo that best captures the essence of ‘Life As You See It’, and the winners will receive this amazing prize, allowing to keep printing and sharing their treasured memories.

*The competition is only open to all residents in the UK and Ireland aged 18 years or over who attend the FUJIFILM House of Photography in person and follow the rules set out in paragraph

‘Life as You See It’ photography competition

We are also holding a ‘Life As You See It’ photography competition from June 1st to July 28th, 2024. This is your chance to show off your greatest work and compete for incredible prizes. The top three entries will receive large-format copies of their photographs and be prominently displayed in our exhibition. Additionally, all chosen entries will be featured in our upcoming brand video, bringing additional exposure and recognition for their creative talent.

Visit the Fujifilm House of Photography

Our fully renovated exhibition space in Covent Garden aims to inspire and engage the creative community. Beyond the show, you may browse our extensive product line, loan photography equipment, and purchase the latest FUJIFILM innovations. We want to make photography an accessible and joyful medium to express yourself, and we’ll be there for you every step of the way!

Don’t miss this opportunity to be a part of an exciting and creative photography exhibition. Whether you’re photographing magnificent landscapes, intimate experiences, or artistic images, we want to see life through your eyes. Bring your camera, phone, or other device to our House of Photography and express your perspective on the world. Let’s celebrate the beauty of life together!

To learn more and stay up to date, please visit our website and follow us on social media.

Filed under Be Inspired Blog Consumer Photography

16 Fujifilm products took the Red Dot Design Award 2024

by mariiabezpala April 24, 2024 Comments0

The year has just started, and we’ve already hit a home run at the Red Dot Design Award 2024. All 16 products that we submitted have won international acclaim in the Product Design category! Each entry has been recognized for its beautiful appearance and design achieving outstanding functionality and performance by a panel of world-known design experts. More to the story, our INSTAX mini Evo™ Brown has received the highest-ranked “Best of the Best Award”.

What’s worth the golden mark? Here is a little hall of fame for a closer look.

INSTAX mini Evo™ Brown: Best of the Best Award

Released in 2021, this hybrid instant camera has been a global sensation since its launch due to its hybrid nature of analogue and digital functions. It incorporates digital technology and supports the card-size “mini format film”. The camera comes with 10 lens effects, including Soft Focus and Light Leak, and 10 film effects, including Monochrome and Retro. These two types of effects can be freely combined to create 100 different shooting effects, allowing you to express your emotions in a unique way. The camera body sports a premium and classical look, featuring analogue-like operation with the lens dial, film dial, and print lever, designed with exceptional attention to details such as operation noise.

Instant camera INSTAX mini 12

Packed with easy-to-use modes and controls, this playful instant camera is full of joy, creativity, and color. It allows you to adjust shutter speed, flash brightness, and more to match the ambient light and experience perfectly exposed images every time. This definitely makes it ideal for close-ups!

Instant camera INSTAX SQUARE SQ40

This elegant instant camera looks as good as it takes photos. Featuring automatic exposure function, it’s your go-to companion for all your creative endeavors. You can also switch to selfie mode with a simple twist of the lens, glance in the selfie mirror – and voila! More beauty to it, its analogue-inspired design adds a touch of sophistication, making it a perfect accessory.

Digital Camera INSTAX Pal

It’s a super small digital camera that’s waiting to capture your spontaneous photos and make small moments seem big. It allows you to take advantage of the remote shutter release, giving a live view of the upcoming shot via a free devoted app. There you can adjust your images with filters, set a self-timer, and turn the flash on or off. Connected to an INSTAX Link printer, it prints your most beautiful moments on INSTAX mini, SQUARE, or WIDE films.

Mirrorless digital camera FUJIFILM GFX100 II & Vertical battery grip VG-GFX100 II

Featuring the newly developed high-speed 102MP sensor and the latest image processing engine, this flagship model delivers the highest burst-shooting, AF, and video performance in the history of GFX Series. Its weather-resistant battery grip withstands dust and difficult weather conditions, allowing you to shoot even at temperatures as low as -10℃.

Mirrorless digital camera FUJIFILM X-S20

The compact X-S20 is a lightweight, small camera that does great things. Weighting only 491 grams, it has a 5-axis image stabilization system (IBIS) with effective anti-shake protection of up to 7 stops, and a powerful battery that won’t run out until you have the perfect shot.

FUJINON Lens GF110mmF5.6 T/S Macro

This telephoto tilt-shift lens for the GFX Series combines image quality and functionality in a compact form. It offers unprecedented control with a resolving power of more than 100 megapixels to produce distortion and aberration-free images, and the maximum magnification of 0.5x makes it a perfect choice for macro and still-life photography.

FUJINON Lens GF55mmF1.7 R WR

With its impeccable handling, responsive autofocus, and rugged durability, this portable, versatile lens delivers high-quality images for a broad range of applications and provides a natural perspective, which makes it an essential partner on your GFX journey.

FUJINON Lens GF30mmF5.6 T/S

Designed for use in situations where image quality is paramount, this wide-angle tilt-shift lens strongly suppresses spherical aberration, coma aberration, and image curvature. It produces high image quality and exceptional detail from the center to the corners of the frame, even when the shift function is used. It also features a unique Nano GI coating technology that reduces ghosting and flare to deliver sharp, detail-packed results.

FUJINON Lens XF8mmF3.5 R WR

This lens is the perfect addition to your standard zoom. It offers an extremely wide angle of view that enables dynamic shots with enormous depth. It’s also great for video recording, for example, when you’re filming yourself while vlogging.

FUJINON FOCUS DEMAND EPD-51A-G02

This focusing aid provides the high-precision focusing required for shooting with broadcast box lenses mounted on a base. It adopts the grip-type format widely used in sports broadcasting and provides precise focusing and improved operability.

FUJINON HZK24-300mm

It’s an awesome broadcast zoom lens from the Duvo series. Crafted specifically for shoulder-mounting, handheld shooting, and other situations where you have to stay on the move, it delivers beautiful, cinematic images with shallow depth of field, with the operation style of a broadcast lens.

FUJIFILM SX1600

This long-range surveillance camera features a 40x-zoom FUJINON lens that covers a focal length range from the wide-angle 40mm to the world’s longest 1600mm telephoto. Equipped with an advanced image stabilization system and fast and accurate AF, it allows for exceptional image clarity, whether it’s international border controls, port surveillance, or remote inspection of infrastructure facilities.

PROOFIT iQ

It’s a portable medical system that allows for simple and accurate drug identification. You can simply tap a photo taken with a smartphone to identify the drug using AI, and compare it with Fujifilm’s proprietary master image with engraving and text emphasis.

Acuity Prime Hybrid

It’s a versatile and reliable wide-format inkjet printer for rigid and roll print. The design is based on the award-winning Acuity Prime, including the printhead carriage, ink system, Automatic Printhead Maintenance System (APMS), and software interface. From its user-friendly GUI, to accessible printheads for ease of maintenance, this machine is extremely intuitive and designed with an operator in mind.

Assist function for CT scan AutoPositioning

An AutoPositioning option enables stress-free, optimized imaging workflow when working with CT.

This remarkable achievement marks a valuable recognition, as we remain committed to creating designs that enhance functionality and bring new product value to our customers. There is more to come, so stay tuned!

Filed under Awards Blog Innovation

Fujifilm CodeBlue: Supporting life-saving work with IT solutions

by mariiabezpala April 17, 2024 Comments0

COVID-19 has become a serious global challenge that has tangibly changed the shape of societies and work environments all around the world. But it has also become a wake-up call that has shown just how invaluable access to real-time data can be, especially when it comes to critical care and life-saving services.

Since most EU countries urged workers to stay at home, setting up long-term lockdowns and restrictions, companies faced an urgent need for quick digital solutions that would facilitate their operations and keep them on track. So did Presbyterian Support Northern (PSN).

PSN is a health and social service organisation that provides practical and compassionate support to New Zealanders. One of their services, Lifeline Aotearoa, runs a 24-hour crisis helpline, providing support to people in distress, including those at high risk of suicide. In 2020, in response to the pandemic, the New Zealand government declared a national lockdown, forcing all employees to stay home. The PSN and its mental health helpline service team had only 48 hours to find and set up a quick and effective digital solution for remote working so that they could continue to help people needing mental and emotional support.

“Before COVID, we supported about 8,000 calls every month. And since COVID, we’re now supporting 10,000 calls a month. And we support about 15 to 25 people every day that are at high risk of self-harm,” – Helena de Fontenay, Lifeline Aotearoa, a service of Presbyterian Support Northern.

For Fujifilm CodeBlue, it became a priority to effectively address this challenge, as they witnessed its magnitude. For almost 20 years, they’ve been helping businesses throughout Australia and New Zealand access affordable and forward-thinking technology solutions – from managed IT services and cloud solutions, to video conferencing and project management – to help them work smarter and more efficiently.

The company has already been providing IT support to the PSN Lifeline team for some time, but this case was especially urgent. After the lockdown, there was a huge increase in calls, and the Lifeline team could not work from home. Fujifilm CodeBlue had to quickly provide a remote working environment that allowed the team to access their systems and collaborate with the same level of flexibility that they would have from the office. It allowed to respond to calls and texts around the clock and ensured secure communication for the staff and people calling the helpline.

“During lockdown we had a call from a young lady who was having thoughts of wanting to hurt herself or self-harm. And she really didn’t see what her value was in this world. Through talking to her, we could find what was important to her. And what was important to her was her peers at school, and that she brought a shining light to them. Her self-harming or not being here anymore meant that shining light wasn’t going to be there. Finding that meant that the thoughts around self-harm or ending her life had faded. And every call like that means that we can support someone that needs us,” – Daniel Mclvor, Fujifilm CodeBlue New Zealand.

Read the full story here.

Filed under Business Consumer

Fujifilm x Cultural Preservation Project at Stockholm City Hall

by M. Köster April 9, 2024 Comments0

In a ground-breaking initiative for the preservation of cultural heritage, the City Hall of Stockholm has embarked on a digital reconstruction project to breathe new life into the faded masterpieces that adorn its walls. Tasked with reviving Axel Wallert’s 105 ceiling paintings, the City of Stockholm worked with Mikael Cronwall, Head of Education at the Stockholm School of Photography, to undertake a project unlike any other in Sweden.

The challenge: Faded beauty after a century

Many of Wallert’s images had lost their brilliance after a century of exposure to air pollution and natural wear and tear. Only a handful remained clear, requiring an unprecedented cultural conservation effort to be undertaken.

Forty students and four teachers from the Fotoskolan STHLM worked tirelessly for more than three weeks, using the Fujifilm GFX100 and Fujinon GF lenses to capture the high-resolution raw data. The large image sensor and the electronic management of the image information were essential in order to meet the stringent requirements of the project. The choice of Fujifilm equipment not only met the technical requirements but also facilitated the process of photographing the large and heavy original panels, which measure 150 x 150 cm and are made from untreated pine boards.

Each panel was meticulously photographed using a custom photography rig built by skilled carpenters. Test shots with a variety of lenses led to the selection of the Fujifilm GF 120/4 R LM OIS WR Macro lens for its high resolution and exceptional sharpness. The result was flawless, following the old photographic rule of stopping down 2.5 stops for maximum edge sharpness.

Digital reconstruction and printing

The team processed the digital files in Capture One after shooting the raw files with the GFX100 and Profoto flashes. The finalised digital files were then printed onto fabric by Big Image Systems in Stockholm, Sweden. The culmination of this elaborate process was the on-site assembly of the reconstructions at Stockholm City Hall.

The City of Stockholm now stores digital image files for long-term preservation. This ensures that the reconstructions can be reproduced whenever needed. A testament to the seamless integration of art, technology, and cultural heritage, this Fujifilm-supported initiative is now in place.

This ambitious project has been achieved through the joint efforts of the City of Stockholm, the Stockholm School of Photography, and Fujifilm. Together, they have preserved the historical richness of the Stockholm City Hall and made it possible for future generations to experience the awe-inspiring beauty of the building as it was a century ago.

Filed under Be Inspired Blog Innovation

Fujikina 2024: the unique experience of digital photography

by M. Köster March 28, 2024 Comments0

Greetings, photography lovers! We are thrilled to invite all those passionate about digital photography to join us next Saturday at FUJIKINA Berlin 2024. Set against the historic backdrop of the Telegraphenamt in the heart of Berlin, this event promises to be a unique experience as for beginners and ambitious semi-professionals so for seasoned experts.

Here, you can discover the latest innovations in the photo and video industries. We are bringing the complete range of our X and GFX series, from mirrorless system cameras to the most advanced lenses, and versatile accessories. Recently, we’ve introduced to the world our highly anticipated X100VI premium compact camera, and you may be among the first to experience it up close.

What else?

Live talks

Network with the experts at exciting live talks throughout the day and dive into discussions that will fuel your passion for photography. You’ll get valuable personal insights from world-known photographers Annika and Mathias Koch, Elke Vogelsang, Martin Krolop, Bernd Ritschel, Stephan Wiesner, and many others.

Live shootings

Be a part of the photography art in action with captivating live shootings by talented photographers such as Ines Thomsen, Thomas B. Jones, Anna Cor, Michael Damböck, and Chris Keller. This is the perfect place and time to learn and be inspired.

Touch & Try

Are you thinking about a Fujifilm camera or lens? Then don’t hesitate to take advantage of our free loan service. During the event, you can test our equipment and get hands-on experience trying it in work at dedicated workshops. Don’t forget to bring a valid form of ID or passport for the rental service!

Check & Clean

Have you been using Fujifilm equipment to capture amazing moments? Enjoy a complimentary service check at the event. This includes external cleaning, functional checks, sensor cleaning for system cameras, and firmware updates.

Photo walks & Workshops

Take part in our free photo walks, led by professional photographers such as Lisa Schrötter and Peter Fauland. Sign up on-site to secure your place and get ready for an intensive skill boost. You will also dive deeper into photography with our workshops led by experts such as Prof. Stefan Finger and Eugen Kamenew. Limited places are available, so stay tuned for separate details on how to book.

GFX Gallery

Take a look at the stunning visual creations of our talented artists in the GFX Challenge Gallery. Winners of the exclusive GFX Grant Challenge program – including David Gaberle, Katie Orlinsky, Kazuma Obara, Qingjun Huang, and Sharon Castellanos – will be showcasing their extraordinary projects.

Contest

Entering the X100 Photo Competition, you could win an exclusive X100VI Limited Edition. Show off your skills in landscape, portrait, architecture, or street photography – all genres are welcome. Submit your best photo by the 6th of April 2024 and impress us with your photographic skills!

Join us at FUJIKINA 2024 and celebrate the future of digital photography. Catch the moment, tell your story, and be creative!

Filed under Blog Consumer Photography

The Photography & Video Show 2024: where creativity’s born

by mariiabezpala March 22, 2024 Comments0

Whether you are a fully-fledged professional in photography and filmmaking or an absolute beginner passionate about moving visuals and content creation, the Photography & Video Show is where you had to be last week. It’s the largest UK event of its kind that every year gathers about 30,000 creative minds. Last Saturday, it once again opened its doors in Birmingham, and we were thrilled to see you at our booths at the National Exhibition Centre.

With more than 250 exhibitors, including globally recognised brands, offering a wide range of accessories, printing solutions, albums, clothing, editing software, and training supplies, it was a great chance for our customers to try out and purchase the latest products and services, and discover new tools to support their business needs.

Endless Discoveries

Our visitors could test out cutting-edge equipment, or get personal hands-on experiences instead of online guesswork, compare, try, and make informed decisions investing in their creative endeavours. With over 350 seminars, live demos, tailored masterclasses, and workshops across six stages and theatres, they could network and learn from the industry’s foremost experts. We were happy to join the line-up and share useful professional techniques and insights about photography, filmmaking, and content craft.