The partnership between Water Aid and FUJIFILM Europe started in 2012 and centered on the launch of Fujifilm’s new PROT3 product, an aluminium printing plate that requires no water in its processing. Fujifilm pledged to donate a certain amount per square meter of product sold and thus in the last four years, WaterAid has received an incredible amount of 261,371 Euro towards its clean water and sanitation projects across 37 countries. The partnership will continue.
Fujifilm supports access to safe water
