Photography

Capture and share memories.

Photobooth Creatives & OnTrack in Tilburg: where photography and print meet

Two heads are better than one, right? It seems a bunch can move mountains! We are proud of our community of a new generation of passionate photographers, and this April, we were happy to gather them for a creative brainstorm.

Members of Photobooth Creatives, in collaboration with the dynamic minds behind the OnTrack festival, visited our production site in Tilburg, the Netherlands. Photobooth Creatives is a community for photo creators where they can network and share a valuable experience and personal tips and tricks with each other. They regularly organise plenty of photo events like photoshoots, photo walks, and brainstorming sessions. This time, they came to us to see how our best-in-class photographic paper is made and discuss new ideas and possibilities with our prints.

So, we pulled back the curtain on the magic behind Fujifilm, but the real magic happened when we sat down to brainstorm potential collaborations. That was the spirit! Sparks flew as we explored what we could do together. It’s definitely a new step towards strengthening the unique Fujifilm combination of photography and print.

What’s next? Well, the possibilities are as vast as the creative visions that fuel us. With newfound connections and inspiration, we’re ready to set sail on a new journey. And it promises to be fascinating!

Are you OnTrack?

The OnTrack festival gathers a vibrant, youthful community for two days of exploring street culture and everything connected to it. The line-up includes open-air performances, streetwear brands, photo exhibitions, sports, and graffiti artists live as they paint murals. It opens a completely different side of Tilburg you didn’t expect. And we are thrilled to be a part of it by supporting the festival and donating the prints. See you there on June 1-2, at the Spoorzone!

#OneYearOneCamera: a camera on a mission

As the saying goes, joy shared is joy doubled. So what could be better than sharing it? My name is Lennart Speer, I’m a professional photographer from Essen, and this January, my camera went on a mission.

A few weeks ago, I rediscovered my twelve-year-old Fujifilm FinePix X10. Fujifilm cameras seem to never get out of fashion, and it was truly a pleasure to photograph with the X10 again. I wanted to share my joy of photography with others, to get them to love it as much as I do. That’s how the #OneYearOneCamera project started. Now, over the course of 12 months, my camera travels to 12 different individuals capturing their unique stories and perspectives through one lens.

The journey began in January with Milena Gaede in Oxford, England. Next the camera will travel to Italy, Germany, Switzerland, France, Indonesia and the Netherlands. For me photos unfold their full potential when they are printed. Especially then, I believe they can have a long lasting effect on people. So, at the end of the year, there will be an exhibition and a calendar for 2025, featuring one photo for every month.

Shortly after the call on Instagram in January, a wide variety of people came forward to take part in the #OneYearOneCamera project. Including for example a student, a radio presenter, a business consultant, a musician, a camerawoman, a firefighter, a bar owner or a pharmacist. They show that anyone is an artist. So far, 400-700 pictures have been taken each month. In collaboration with the photographers, I make a selection and take care of the post-processing. The first three months are already online.

A camera with a story

The X10 was the perfect camera for the job: it is small, well-built, has a wide-aperture zoom lens and overall good image quality. Launched in 2011 and in 2024, it is still a great camera for every day: it is light and compact. It has different film simulations and can output raw-data. The 2/3-inch CMOS sensor has 12 megapixels and the built-in zoom lens has an aperture of f/2.0- f/2.8 with an equivalent focal length range of 28-112mm. Perfect for street and travel photography and all in a beautiful vintage charm housing.

Back in 2012, I bought the X10 to document one of the world’s most dangerous school routes in Nepal for the German/French TV channel ARTE. Every morning, the schoolchildren had to cross a river on a tightrope to get to school on the other side.

At certain times of the year, the river is particularly wild and the children are afraid of falling in. Falling into the raging waters is fatal for non-swimmers. But to get to school, there is no way around it. Only a rusty and untrustworthy wire rope with a basket leads across the other side of the river, which is almost 60 meters wide.

A schoolgirl in the village of Kumpur

“One year, one camera, one incredible adventure for everybody! Connecting people through the art of photography, unveiling their unique perspectives and experiences – what can better reflect the essence of what we’re doing. And we are happy to see it works!“ Fujifilm Europe GmbH.

Lennart Speer

A photographer from Essen, Germany, specializing in art, band, and TV productions photography. In addition to photography, also works as a teacher. The current project can be found at: www.oneyearonecamera.com

FUJIFILM XApp. Extend your photographic experience

In the age of smartphones and tablets, the need for seamless connectivity between devices has become more important than ever before. Recognising this need, we’ve developed the revolutionary FUJIFILM XApp – a powerful application that allows you to effortlessly connect your X/GFX Series cameras to your smartphone or tablet. Offering wireless communication, remote control, backup and restore, and much more, this app opens up a world of possibilities.

Let us explore the key features of FUJIFILM XApp and how it can enhance your photographic journey.

Wireless image transfer

The ability to browse and transfer images and videos to your mobile device is one of the outstanding features of the app. Gone are the days of cumbersome cable connections – now you can easily share your captured moments with friends and family instantly, no matter where you are. You have the option of transferring your images in their original size, or you can choose a compressed size for a faster transfer.

Remote control and Live View shooting

Imagine being able to get the perfect shot without having to touch your camera at all. With FUJIFILM XApp, you can have remote control of your camera from your mobile device. Whether you want to take a group photo with friends and family, or want to avoid shaking when taking a delicate picture, Remote Control Mode allows you to release the shutter wirelessly with a single tap. For more flexibility, when shooting from awkward angles, Live View shooting mode lets you see the camera’s live view on your mobile device.

Record your photographic activities

FUJIFILM XApp’s new Timeline and Activity functions offer an exciting way to review and document your photographic journey. Once Activity Recording is enabled, the app records information such as the cameras and lenses used, the number of images taken, the hours of movies recorded, and the types of movie simulation modes used. The Timeline presents your photographic activities in chronological order, similar to a diary-style presentation. In addition, if location synchronisation is on, you can also have a map display of the shooting locations. The Activity tab provides a summary of your photographic activities, allowing you to keep track of your creative progress.

Seamless wireless communication

Designed to communicate seamlessly with your smartphone or tablet, FUJIFILM XApp is specifically designed for FUJIFILM X/GFX series cameras. With this app, you can wirelessly transfer images, remotely control your camera, record your photographic activities, save and restore camera settings, and more.

Backup and restore

Keeping track of your favourite camera settings is essential for efficient and consistent shooting. FUJIFILM XApp simplifies this process by allowing you to save your favourite camera settings on your mobile device. When needed, you can easily restore these settings to your camera with a single tap. This feature is particularly useful when shooting different subjects or in different shooting situations, as you can quickly switch between pre-configured settings.

For photographers who want to streamline their workflow and maximise their creative potential, FUJIFILM XApp is a game changer. This app revolutionises the way you interact with your X/GFX series cameras, offering seamless wireless communication, remote control, backup and restore, and comprehensive activity tracking.

Whether you are a professional photographer or an enthusiast, FUJIFILM XApp gives you the power to capture, control, and cherish your photographic moments with the greatest of ease. So, harness the power of connectivity and take your photography to new heights!

Find out more about the XApp compatibility here.

Fujikina 2024: the unique experience of digital photography

Greetings, photography lovers! We are thrilled to invite all those passionate about digital photography to join us next Saturday at FUJIKINA Berlin 2024. Set against the historic backdrop of the Telegraphenamt in the heart of Berlin, this event promises to be a unique experience as for beginners and ambitious semi-professionals so for seasoned experts.

Here, you can discover the latest innovations in the photo and video industries. We are bringing the complete range of our X and GFX series, from mirrorless system cameras to the most advanced lenses, and versatile accessories. Recently, we’ve introduced to the world our highly anticipated X100VI premium compact camera, and you may be among the first to experience it up close.

What else?

Live talks

Network with the experts at exciting live talks throughout the day and dive into discussions that will fuel your passion for photography. You’ll get valuable personal insights from world-known photographers Annika and Mathias Koch, Elke Vogelsang, Martin Krolop, Bernd Ritschel, Stephan Wiesner, and many others.

Live shootings

Be a part of the photography art in action with captivating live shootings by talented photographers such as Ines Thomsen, Thomas B. Jones, Anna Cor, Michael Damböck, and Chris Keller. This is the perfect place and time to learn and be inspired.

Touch & Try

Are you thinking about a Fujifilm camera or lens? Then don’t hesitate to take advantage of our free loan service. During the event, you can test our equipment and get hands-on experience trying it in work at dedicated workshops. Don’t forget to bring a valid form of ID or passport for the rental service!

Check & Clean

Have you been using Fujifilm equipment to capture amazing moments? Enjoy a complimentary service check at the event. This includes external cleaning, functional checks, sensor cleaning for system cameras, and firmware updates.

Photo walks & Workshops

Take part in our free photo walks, led by professional photographers such as Lisa Schrötter and Peter Fauland. Sign up on-site to secure your place and get ready for an intensive skill boost. You will also dive deeper into photography with our workshops led by experts such as Prof. Stefan Finger and Eugen Kamenew. Limited places are available, so stay tuned for separate details on how to book.

GFX Gallery

Take a look at the stunning visual creations of our talented artists in the GFX Challenge Gallery. Winners of the exclusive GFX Grant Challenge program – including David Gaberle, Katie Orlinsky, Kazuma Obara, Qingjun Huang, and Sharon Castellanos – will be showcasing their extraordinary projects.

Contest

Entering the X100 Photo Competition, you could win an exclusive X100VI Limited Edition. Show off your skills in landscape, portrait, architecture, or street photography – all genres are welcome. Submit your best photo by the 6th of April 2024 and impress us with your photographic skills!

Join us at FUJIKINA 2024 and celebrate the future of digital photography. Catch the moment, tell your story, and be creative!

The Photography & Video Show 2024: where creativity’s born

Whether you are a fully-fledged professional in photography and filmmaking or an absolute beginner passionate about moving visuals and content creation, the Photography & Video Show is where you had to be last week. It’s the largest UK event of its kind that every year gathers about 30,000 creative minds. Last Saturday, it once again opened its doors in Birmingham, and we were thrilled to see you at our booths at the National Exhibition Centre. 

With more than 250 exhibitors, including globally recognised brands, offering a wide range of accessories, printing solutions, albums, clothing, editing software, and training supplies, it was a great chance for our customers to try out and purchase the latest products and services, and discover new tools to support their business needs.

Endless Discoveries

Our visitors could test out cutting-edge equipment, or get personal hands-on experiences instead of online guesswork, compare, try, and make informed decisions investing in their creative endeavours. With over 350 seminars, live demos, tailored masterclasses, and workshops across six stages and theatres, they could network and learn from the industry’s foremost experts. We were happy to join the line-up and share useful professional techniques and insights about photography, filmmaking, and content craft.

Our Line-Up

Stay tuned as there’s more to come. See you there next year!

Capture the Beauty of Cherry Blossom.

It’s March, and you obviously enjoy the beauty of cherry blossoms in full bloom all around the city. So, if just like us, you’re itching to capture this vibrance and tenderness of spring colours, here is your short photography guide on how to ensure your cherry blossom images truly blossom.

Timing is everything

From the very first pink buds to the end of full bloom, cherry blossoms show a wide range of expressions. The colour of the petals evolves from a dark shade to pale pink, eventually fading to a whitish hue as the petals fall to the ground. To capture the essence, it’s best to focus on the period between the half bloom and the full bloom. During this period, flowers are usually at their most vibrant and visually appealing stage, and the petals are fully developed.

Kiichi Noro, X-T1 | XF55-200mmF3.5-4.8 R LM OIS | F16 | 1/60 sec. | ISO 400

You can experiment with different lenses, using telephoto or macro to zoom in on intricate details of overlapping blossoms. You can also explore different angles, for example, by incorporating elements such as a blue sky, mountains, or rapeseed flowers in the background.

Best times to shoot

The morning is considered to be the best time to capture cherry blossoms. Around 9:00 am, the sunlight hits the front of the petals. This creates a stunning effect.

Hitomi Komatsu, X-T1 | XF18-55mmF2.8-4 R LM OIS | F16 | 1/15 sec. | ISO 200

For a different atmosphere and unique perspectives, shoot in the evening, during the golden hour, or even at night.

Hitomi Komatsu, X-T1 | XF50-140mmF2.8 R LM OIS WR | F2.8 | 1/2700 sec. | ISO 800

Use a tripod to stabilise your camera when shooting at night. Nighttime generally requires slower shutter speeds, wider apertures, and longer exposure times to capture enough light in the scene. This combination makes the camera more sensitive to shaky hands and unintentional movement, resulting in blurry images. The tripod prevents any camera shake, so you can have crisp and clear photos.

Chiyo Yamaguchi, X-T3 | XF56mmF1.2 R | F2.8 | 30.00 sec. | ISO 500
Hitomi Komatsu, X-T1 | XF50-140mmF2.8 R LM OIS WR | F16 | 1/14 sec. | ISO 800

Set the mood with settings

To create the desired atmosphere, play with the white balance and exposure compensation settings. For example, on a cloudy day, set the white balance to “shade” and the exposure compensation to “+” to capture a natural look. Depending on the lighting conditions, experiment with different settings to achieve warm or cool tones.

Set the wide aperture to achieve a shallow depth of field. This will make the cherry blossoms in focus while blurring the background, creating those dreamy, out-of-focus areas. To enhance the bokeh effect, experiment with the distance between your subject, cherry blossoms, and the background.

HaruQ Yamaguchi, GFX 50S | 85.0mm | F1 | 1/3800 sec. | ISO 400

Film simulation modes

To express the bright atmosphere of spring, explore different film simulation modes. By setting the mode to Vivid (Velvia), the colours and vibrancy of the cherry blossoms can be enhanced, giving you a more vibrant image.

Using Chrome Blue, you can highlight the natural vibrancy of the cherry blossoms against a blue sky. This setting makes images more visually appealing by enhancing the blues.

Get creative with advanced filters

Some Fujifilm cameras offer Adv Mode with advanced filters. Experiment with effects such as Pop Color for increased contrast and saturation, Soft Focus for a dreamy atmosphere, and Multi-Exposure for unique, layered shots.

So, here we are! With these photography tips, you’ll be ready to capture the fleeting beauty of cherry blossoms in all their glory. Take advantage of all the opportunities, whether it’s the morning sunlight illuminating delicate petals or the evening glow casting a warm hue. Now, just grab your camera and explore!