Innovation

Fujifilm is helping make the world a better, healthier, and more interesting place.

World Environment Day 2025 | Five ways we contribute to help #BeatPlasticPollution

From packaging to components, the modern world is wrapped in a material that was designed to last forever but often used just once. And the clean-up efforts, while necessary, can’t outrun the sheer volume of waste being created. Every year, more than 400 million tonnes of plastic are produced worldwide – and less than 10% of it is recycled. The rest? It ends up buried, burned, or drifting through our ecosystems in ways that have become alarmingly familiar.

Plastic pollution has moved beyond a distant problem, it’s here – in our rivers, cities, and increasingly, in our choices. This year’s World Environment Day calls on all of us to rethink them. At Fujifilm, we’re proud to be part of the solution, leveraging innovation and commitment to contribute to ending plastic pollution. From industry-leading recycling practices to groundbreaking materials research, we’re taking actionable steps toward a more sustainable future.

Driving Circular Economies: Our Resource Circulation System

As early as 1995, Fujifilm Business Innovation introduced a cutting-edge resource circulation system based on the belief that used products are valuable resources, not waste. This innovative approach covers the entire product life cycle—from product planning, development, and manufacturing through to disposal.

By aiming for virtually “zero waste,” we are reusing components from collected products through advanced recycling technologies, ensuring that these resources find new life rather than contributing to landfills.

Recycled Plastic in Products

Since 1998, we’ve been pioneering the use of recycled plastic from in-house products as raw materials. For instance, ABS plastic components from used products – such as outer casings and paper trays – are expertly sorted, crushed, cleaned, and reformed into raw materials. These recycled plastics are subsequently introduced into Fujifilm products, maintaining the same high quality as virgin ABS resin and meeting rigorous standards, including UL (Underwriter’s Laboratories) certification.

Flame-Resistant Biobased Plastics

To reduce our reliance on petroleum-based plastics, Fujifilm is advancing its research and development of plant-derived biobased plastics. Our proprietary cellulose/ABS alloy technology has overcome traditional challenges like flame retardancy and dimensional stability, allowing us to use these materials in our products as interior components.

Combating Marine Plastic Pollution

Fujifilm is also tackling the crisis of marine litter. In early 2024, we began incorporating marine plastic waste as raw materials for our multifunction devices. This trailblazing initiative marks a significant step forward – one we’re proud to say is a first in the industry!*

*Based on internal research.

Re-Manufacturing Toner Cartridges in Europe

At the Circular Manufacturing Center of FUJIFILM Manufacturing Europe B.V., opened in May 2024, we collect used toner cartridges from across Europe to give them a second life. Through processes such as disassembly, cleaning, inspection, and remanufacturing, these cartridges are transformed into high-quality products, re-entering the European market as “new” toner cartridges.

This effort doesn’t stop there. Fujifilm also envisions expanding these innovative remanufacturing processes to other products, including multifunction printers and production printer spare parts. By doing so, we are working to close the materials loop and minimize waste even further.

FUJIFILM QuickSnap: A Model of Sustainable Design

Did you know that up to 60% of materials in our QuickSnap one-time-use cameras are reused? The plastic housings of these cameras are re-pelletized and remolded into new housings, while other key components are also recycled. Even better, this sustainable cycle can continue indefinitely, showcasing how we innovate to reduce our environmental footprint while delivering high-quality products.

Find out more about Fujifilm’s resource circulation initiatives here.

A Shared Mission: How You Can Make a Difference

World Environment Day is a vivid reminder that safeguarding our planet is a shared responsibility, and also a shared opportunity to create a better future. The challenges may be immense, but the solutions are within reach – if we act together. The power to make a difference lies within each of us. So, here are four simple ways you can contribute to a healthier planet, starting today:

Plant a Tree

Participate in a tree-planting initiative or plant one in your own garden. Trees play a critical role in reducing carbon dioxide while improving biodiversity. Every tree you plant is a lasting gift to the planet and future generations.

Join a Clean-Up Drive

Take part in a clean-up of your local environment, whether it’s a park, street, beach, or even your workplace. Not only does this help reduce pollution, but it also demonstrates the beauty of collective effort. Bring a team of colleagues or family members along!

Embrace the 3Rs: Reduce, Reuse, Recycle

Adopt daily habits that reduce waste. Carry reusable water bottles, coffee cups, or shopping bags to eliminate single-use plastics. Repurpose items wherever possible, and ensure proper recycling of waste materials to extend the life of resources.

Spread the Message

Your actions inspire others. Share your contributions to World Environment Day – whether participating in Fujifilm initiatives, local drives, or at-home efforts. The ripple effect of awareness can move mountains and turn individual actions into collective change.

The New Basic Colonoscopy Training Course | A Talk With Saskia Papa

This autumn witnessed the launch of our first, eagerly anticipated, standardised Basic Colonoscopy Training Course in the Growth Emerging Markets (GEM) region. It is  going to provide healthcare professionals across 16 countries with the same high quality learning experience, including special techniques and skills for painless colonoscopy.  

This intensive 2-day course, developed together with Prof. Mostafa Ibrahim, utilizes the innovative mikoto colon simulator, so participants receive hands-on training using one of the most advanced simulators available. But what makes this project especially impactful is the team behind it – a diverse group of experts from different countries, all driven by passion for elevating healthcare standards and patient well-being. We’ve talked to Saskia Papa, a Training and Education Manager in Fujifilm Healthcare Europe, for some personal insights.

What makes this training special?

– In the past, we did courses for physicians in different countries, but now it’s something so much bigger. Now, there is a consistent, standardized approach. The ultimate goal is to make high-quality training accessible and reliable across borders. Our medical advisor, Prof. Mostafa Ibrahim introduces the course in each country, involving a local expert to ensure that unique differences of each country are taken into account, and the course is adopted effectively. At the same time, the standard approach helps us ensure the same high quality of training for everyone.

Another thing that makes this course stand out is the mikoto colon simulator that is utilised. At the moment, I think it’s the most realistic training simulator for colonoscopy. And what’s important, it gives you instant feedback: if you’re hurting the “patient”, you’ll hear a “be-e-ep”, or an “ouch”. You can also watch the video back, as everything is recorded and you can see your own progress over time. With different difficulty levels, you can stepwise learn more difficult anatomies that patients may have… I believe it is a unique opportunity for self-learning.

What’s your personal goal behind the project?

– The most important goal for me is to ensure the access to this training course for every young endoscopist in these contries, who wants to improve their skills and learn more. I would like to support that and contribute to it as much as I can.

It is a very nice collaboration so far. People get really indulged with the training content, they learn things from the experts they didn’t know. There is immediately this positive atmosphere of getting people connected, and our local teams keep in touch with the participants. That is forming a community of people who share knowledge, support each other, and continually learn and grow together.

We strive to develop a community of skilled, passionate healthcare professionals in different countries who can be both supportive and inspired by each other’s experiences.”

What is planned for the future?

– What we do now is just the beginning. With time, we may expand the course to other countries as well. We are also looking forward to developing standardized courses for more advanced techniques.

What inspires you most in such projects?

– I remember we were with our EndoRunner van, and we had three working stations there. At one of the European congresses, a doctor came to try working at the mikoto station. She liked it so much! She spent the entire day with it. She said then: “I never had an opportunity before to practice with such a realistic simulator”. During that day, she was there non-stop, and you could see that she really improved her skills. In the beginning it was hard for her, after more attempts and working on it, she made progression. Also, recently, when we were at the ESGE camp in Zagreb, one of the trainers came to me and said: “I had here really beginners but even after 1 day, I could see that some of them have already improved.” It is very inspiring to get this kind of feedback. It drives me to do more.

Saskia Papa
A Training and Education Manager in Endoscopy team, Fujifilm Healthcare Europe.

Understanding the big picture: Wako Chemicals at DGHM 2024

What is the first thing you imagine when thinking about climate change? Usually, our mind jumps to the dramatic images – melting glaciers, rising sea levels, and extreme weather events. It’s all true. These are the visible, large-scale effects that grab our attention. However, there’s also another side to this story, one that’s equally important yet often overlooked: the impact on the microscopic world of microorganisms, including bacteria, viruses, fungi, so the unseen majority. They are everywhere – in the air, soil, water, and even inside our bodies. Thus, such global changes as climate change, shifting ecosystems, or the rise of drug-resistant pathogens have profound impact on microbiology and infection biology.

By recognizing and addressing these effects, we can better protect our health. And the 7th Joint Microbiology & Infection Conference of the German Society for Hygiene and Microbiology (DGHM) and the Association for General and Applied Microbiology (VAAM) offered a unique platform for this. From June 2nd to 5th, our Fujifilm Wako Chemicals Europe team met with internationally renowned speakers and young scientists in Würzburg to exchange information on current developments in diagnostics and clinical practice in microbiology.

This year, we were excited to showcase our innovative invasive fungal infection diagnostic system LIMUSAVE MT-7500. It is a state-of-the-art system for measuring the pan-fungal biomarker beta-D-Glucan. This device has 10 measuring stations and can be expanded to 30. This means it can flexibly handle a low to high volume of tests simultaneously. More to that, LIMUSAVE MT-7500 measures the analyte quantitatively by a single test procedure, allowing for immediate and simple on-site testing by labs at medical centers.

Find out more about the LIMUSAVE MT-7500 here.

Global Service Center. From Portugal to Europe 

Fujifilm remains steadfast in its commitment to sustainable growth and increasing corporate value through its diverse business activities in a world facing unprecedented challenges. At the heart of this mission is the Fujifilm Global Service Center in Portugal. It is a hub of specialized teams dedicated to photography, printing, endoscopy and in vitro diagnostics (IVD). Teiichi Goto, President, Director and CEO of FUJIFILM Holdings Corporation, recently shared his positive insights on where the company wants to go and how to get there.

Goto highlighted the company’s role in creating a healthier, more sustainable world, reflecting on the company’s purpose, “Giving our world more smiles,” which was launched during Fujifilm’s 90th anniversary celebration in early 2024.

We focus on the maintenance and repair of photographic cameras, endoscopes, printers and kiosks at Fujifilm Portugal’s Global Service Center. Our specialized teams serve not only Portuguese customers, but also some European-based customers. 

In FY2023, our camera repair service handled repairs from 29 countries, with an average of 1,125 repairs per month. For customers in Portugal, Spain, France and Italy, the INNOVO team processed 300 endoscopes per month. In addition, our Photo Imaging team is set up to receive repair equipment from the major retail brands in the Portuguese market. Remote support and on-site training for colleagues and distributors is provided by our IVD European Support Center.

The Global Service Center is housed in a dedicated building. It has undergone significant changes to accommodate these diverse services. We are also excited to announce the upcoming Fujifilm Academy – a fully equipped space for training, meeting, photographing and videotaping.

Fujifilm continues to innovate and expand. We are committed to providing technologies and solutions that contribute to a sustainable future while improving the quality of life. Fujifilm Portugal’s Global Service Center continues its mission to make the world smile.

Triple win at EDP Awards 2024

We are celebrating a remarkable success at the prestigious EDP Awards 2024, getting three major awards with our products. The European Digital Press Association hosted this year’s awards ceremony on the evening of May 29, in the drupa Cube, Hall 6, in Düsseldorf, recognising excellence in the digital printing, publishing, and packaging industries.

The star of the evening was the Jet Press FP790, our innovative digital press for flexible packaging, that took home two highly coveted titles: Best Flexible Packaging Press and Best Digital Press. Offering unparalleled flexibility, superior quality, and cutting-edge technology, this machine has set a new benchmark for the flexible packaging industry. This achievement comes on the heels of the successful signing of four new European customers for the Jet Press FP790 at drupa 2024.

Michael Seidl, Treasurer EDP and Manuel Schrutt, Director Business Strategy Packaging, Global Fujifilm Corporation

Our 42K and 46kUV print bars also shined bright, taking the Best Special Printing Solutions award. These print bars were praised for their high uptime, productivity, and quality, demonstrating the unrivalled capabilities for integrated printing solutions.

Established in 2007, the EDP Awards are regarded as the most prestigious technical awards in the digital printing industry. With an audience of over half a million readers, the awards recognise the best products and technologies that have made a significant contribution to the industry.

We are deeply honoured to receive all three awards from the EDP Association. These recognitions reflect our relentless dedication to innovation and excellence in the digital printing industry. We are committed to continuing our efforts in developing advanced solutions that empower our customers and address the evolving needs of the print and packaging markets,” – Taku Ueno, Senior Vice President of the Graphic Communication Division at Fujifilm Europe.

Visit our stand A02, hall 8b, at drupa, try all the machines in action, and discover the difference!

X-Summit Sydney 2024: a quick look at newcomers

Three months after the Tokyo Summit, we’ve just celebrated our second X Summit in 2024 taking place in Sydney. And, of course, with new awesome launches! Today, we introduced our new cameras and lenses in the X and GFX Series, showcasing their advanced features together with professional photographers who got a chance to test our newbies in the field. Here’s a short glimpse into what’s new.

Fujifilm X-T50

The first newcomer introduced at today’s X Summit is a FUJIFILM X-T50 camera. It is sleek and compact, which makes it an ideal camera to carry with you wherever you go, without compromising on quality or performance. It has maintained the classic look but with a new rounded shape for a better holding grip experience. Despite being slightly larger than its predecessor, the X-T50 grip feels snug, making it feel smaller in your hand. The thumb grip extends smoothly outward compared to previous models, providing a better ergonomic feel.

What’s exciting, it’s the first X Series camera to feature a Film Simulation Dial, with 20 simulations to choose from, including the “REALA ACE”. Turning this dial on the top of the camera while shooting lets you enjoy the colours, as if changing film in real-time.

Looking inside, you’ll find the 5th generation X-Trans CMOS 5 HR sensor and the X-Processor 5, enabling high-speed and accurate autofocus and subject detection. The new camera also features a 5-axis IBIS image stabilisation, up to 7.0 stops, achieving clear, high-resolution 40.2MP images. Not to compromise the X-T50’s compact size, we reviewed the structure and arrangement of various parts and units required for IBIS implementation. So, now you have the 7.0 stops IBIS performance in the compact size of X-T30II.

With the 40.2MP I’m finding that I’m able to really zoom in on the image, even when it’s on the screen and it’s showing so much detail. It’s really amazing to both get that detail when you’re shooting wide and you’re shooting close up as well. It just is holding so much data and I’m absolutely loving it,” – Rachel Claire, travel and lifestyle photographer.

FUJINON XF16-50mmF2.8-4.8 R LM WR

This new featherweight zoom lens elevates the capabilities of the X-T50, taking it to the next level. It is compatible with the X-T50 and other 40MP models with the X-Trans CMOS 5 HR sensor. At merely 240g, it is the lightest zoom lens in the XF line-up. Equipped with dustproof and weather-resistant features, it is a perfect choice for all weather conditions. Covering a popular wide-angle of 16mm to a mid-telephoto of 50mm, it offers high-speed, high-definition AF for exceptionally clear shots.

Given it’s a standard zoom that you carry all the time, close-up performance is very important. That’s why we’ve incorporated the maximum magnification of 0.3x and the minimum focusing distance of 24cm, enabling close-up photography at 15cm from the lens tip.

FUJINON GF500mmF5.6 R LM OIS WR

With a focal length of 500mm, it’s the longest telephoto prime among our GF lenses which offers one of the highest-class quality and resolution. Size and weight really make it stand out. The weight of the lens is only approximately 1,375g, while there’s absolutely no compromise about image quality. Chromatic aberration is minimized to the limit. The new lens is equipped with a powerful 6.0 stops image stabilization system, enabling comfortable handheld shooting and significantly minimizing camera shake. Its AF drive system with linear motors allows for fast and high-precision autofocusing that overturns the conventional wisdom of large-format cameras and lenses.

“The autofocus is so good. It just snaps onto the bird, so like when the bird’s in the sky, I get out and bang, you’re on it. And then you just as you move with the bird, the tracking is fantastic,” – Shelley Pearson, bird and wildlife photographer.

“The thing that really stood out for me is that especially being a large-format sensor system, I can fit this in my bag with the lens on the camera. And that’s incredible, because, normally, when I’m traveling I’m always worried about the weight restrictions on airplanes and how to get it into one bag. And then, of course, we’re on a pretty adventurous trip, so being able to carry it around all day and not need to use a monopod – I think that was a really big advantage,” – Matt Krumins, wildlife, nature, and underwater photographer.

“One of the scenarios we had was in rapids in a river, and these birds were just sitting dead still on the logs. And the ability to handhold a long exposure shot to get the movement of the water, but still capture the 102MP of the birds was just fantastic. It’s an F5.6 lens,  but when it’s paired with a large sensor format, it doesn’t actually behave like an F5.6 lens from a depth-of-field perspective. It is great for wildlife,” – Matt Krumins, wildlife, nature, and underwater photographer.

Fujifilm GFX100S II

Since we first launched the GFX100 in 2019 as the first 102MP large format camera, it has become a favourite among many professionals for its outstanding image quality, AF and IBIS. Additionally, we launched the compact GFX100S, a smaller model offering the same user-friendly experience as the GFX100, making it very accessible. Aiming to bring the appeal of large-format photography to more photo enthusiasts, we’ve created the GFX 100S II.

This camera makes no compromises, delivering top-notch performance. It is equipped with the newly developed 102MP sensor, GFX 102MP CMOS II, and our cutting-edge X-Processor 5, maintaining the best of the GFX 100S… and advancing even further. Weighting only 883g, it’s the lightest 102MP model in GFX Series. The GFX100S II offers the highest image quality in the GFX Series. By improving the pixel structure on the new sensor, we’ve extended the standard sensitivity to ISO 80. This means you can now capture images with a wider dynamic range and lower noise.

What’s more? You will definitely make use of the Face/Eye Detection AF and subject detection AF. Advanced AF prediction algorithms have improved the detection accuracy and tracking performance of moving subjects, so you can leave autofocusing to the camera and concentrate on the shutter release opportunity and composition. In addition, we’ve upgraded the IBIS performance too. The gyro and acceleration sensors accurately capture even the slightest movement, and the correction accuracy is improved, providing up to 8.0 stops of anti-shake performance.

Open up more possibilities with Film Simulations

To celebrate the 20th anniversary of our Film Simulation, we’re also launching the Film Simulation special content website. On this platform, you will learn more about all our film simulations, compare their characteristics, and open new possibilities for experiments that you’ve never thought about before. Stay tuned to be in the first row to check it out!