maurice kammholz

Thousands of Photos from Across Europe

For the third consecutive year, from August to December 2022, Fujifilm has invited the whole of Europe to share new photographs, taken with a smartphone or digital camera, for the online exhibition Printlife@home 2022 – Print Your Photos. Share your life. 16,000 photos from 16 countries were collected, capturing a special memory and sharing a unique story.

Printlife@home celebrates not only the loveliness of printed photography, but also the sharing of photographs with friends and loved ones that has become a regular part of our lives.
The photos have the power not only to preserve memories of events but also to add color to our everyday lives, to enrich our lives and occasionally to move people. Moreover, photography has the power to inspire many people and could lead to a change for the better.

More than 1,100 photos entered into printlife@home and have been showcased in the biggest European on site photography exhibitions: in September at The Photography Show in the UK and in October at the Salon de la Photo in Paris and at PHOTOPIA in Hamburg. Hence, continuing Fujifilm’s 16-years history of hosting public photo exhibitions.
These on-site photography exhibitions were attended by more than 55k visitors, who had the opportunity to see and experience printlife@home’s extensive photo gallery of unique shots and stories from all over Europe.

THANK YOU to everyone who participated in the Printlife@home2022 online exhibition. We hope to see you participate again next time!

Here you can find some photos of our weekly winners which have been chosen by our Fujifilm jury:

See all the amazing images here: Printlife Exhibition

Sustainable Solutions at the Heart of ‘Fujifilm House’

2022 has been the year of renewing or building new office spaces for FUJIFILM in Europe with constructions in Germany, Spain and now also in the UK. In October 2022, Fujifilm officially opened ‘Fujifilm House’, our new UK headquarters in Bedford, which boasts more than 30,000 square feet of attractive working space, built with sustainability in mind.

Since 1983 Fujifilm UK’s operation shave been located on Bedford and only a short distance from the old building, the new one was constructed. However, there is one significant difference compared to the old building: SUSTAINABILITY. Sustainability considerations were integral to the new building’s design and the new site’s excellent BREEAM environmental rating underlines this point.

Protecting wildlife habitats

We have worked together with the Wildlife Trust for Bedfordshire, Cambridgeshire and Northamptonshire to keep the environment around its UK HQ site as habitable as possible for wildlife. For instance, by installing permeable slabs in the Fujifilm House car park, we are able to nurture worms residing in the ground, prevent flooding and help maintain the water table.

Energy efficiencies

The site features 80 rooftop solar panels which are able to generate up to 63,000 kW of electricity annually, saving an impressive 29 tonnes of CO2 emissions annually. Additionally, the new building accommodates 16 charging points for colleagues and visitors to use to anticipate the shift away from fossil fuel-powered vehicles.

Waste management

A waste sorting system, comprised of bins with different colored lids, enables rubbish to be sorted into different categories, making it easier to recycle. Steering away from single-use plastic cups on-site has encouraged the take-up of reusable cups.

Naturally clean

Fujifilm has also taken steps to keep the UK headquarters clean and tidy, in an eco-friendly manner. For example, toilets are flushed with water obtained by a rainwater collection and storage system, and toilet paper is made from completely recycled material. Even the toilet roll dispensers are made from recycled Tetra Pak packaging. In addition, the cleaning agent, which is made from biodegradable materials, is sold as tablets which can be added to water to form a liquid soap.

These are all just examples of actions taken in our new building. There is much more to discover on site. As you can see, the new ‘FUJIFILM House’ in the UK integrated sustainability at its heart.

FUJIFILM Holdings Named to CDP ‘A List’

We do not know where to start… We cannot describe in words how honored we are that FUJIFILM Holdings was named to CDP ‘A List’ for Leadership in Climate Action and Water Security.

CDP – Carbon Disclosure Project – is a global non-profit that drives companies to reduce their greenhouse gas emissions, safeguard water resources and protect forests. Working with over 680 institutional investors with assets of US$130 trillion, CDP promotes companies to disclose and manage their environmental impacts.

We are delighted that FUJIFILM Holdings has been named as an ‘A List’ in both climate change and water security. Since clean water and air are essential for the manufacturing of photographic film, which is the starting point of the Fujifilm Group, environmental conservation is fundamental to our business activities. We will continue to contribute to society through proactive efforts such as decarbonization, conservation of water resources and reduction of waste in cooperation with local communities and government to resolve environmental issues around the world.
Teiichi Goto, president and CEO, representative director of FUJIFILM Holdings Corporation

At Fujifilm, social responsibility has a great importance across the organization. As a result, Fujifilm’s corporate social responsibility plan, ‘Sustainable Value Plan 2030,’ was established, addressing climate change and natural resource recycling. We, the Fujifilm group, have set a target of reducing water usage of the entire Fujifilm Group by 30% compared to FY2013 level and working to conserve water resources through efficient water use and wastewater treatment within our manufacturing plants.

In addition, we have set ourselves a target of reducing carbon dioxide emissions in the entire product lifecycle by 50% by the fiscal year ending March 2031 (FY2030) compared to FY2019 level. Therefore, we launched the environmental strategy ‘Green Value Climate Strategy‘ to manufacture with a lower environmental impact and to create products and services that offer excellent environmental performance.

What has Fujifilm accomplished towards these goals thus far?

Concluded a “comprehensive partnership agreement towards a decarbonized future” with the Tokyo Gas Co., Ltd., to create a carbon-neutral model in manufacturing using state-of-the-art decarbonization technologies
Carbon neutrality at its recycling site of multifunctional printers in China in July 2022 by switching entirely to renewable electricity
Reduced environmental impact of local wastewater treatment by sharing a large-scale treatment facility located at FUJIFILM Manufacturing Europe B.V. in the Netherlands with neighboring companies
In-house treatment of all wastewater in manufacturing of sensor films for touch panels at the Ashigara site of the Kanagawa factory in Japan
Provides products such as magnetic tape storage media that can significantly reduce carbon dioxide emissions by reducing electricity consumption during data storage

How to: Make Better Images Indoors

Here in Europe, you can already feel it… Winter season is here. The days are getting shorter, it is getting colder outside, and in some parts it is already starting to snow. Of course, such conditions create perfect outdoor sceneries to capture in your photos, but shooting portraits and other pictures involving people or pets might be challenging due to the unpredictable weather. Therefore, it is time to move back inside and make use of the cozy vibes of our homes. Especially, since Christmas is around the corner, and we are about to take the perfect cheesy family pictures. For beautiful indoor images with perfect color, you need to know how to respond to available light.

Remember, what you see is what you get!

Utilizing your camera’s electronic viewfinder, or the main LCD screen, gives you an accurate view of how the picture will be when you hit the shutter, eliminating any kind of guesswork. Even if you make adjustments to exposure or other settings, you are able to see these in your viewfinder. Thus, you get the picture exactly the way you want to.

Did you know if you add a live histogram to the display, it shows how bright or dark the image you will make is? In your camera’s settings, simply go to ‘screen set-up > display custom setting > activate histogram’.

Make use of auto ISO

As always, available light is inconsistent and therefore, it is important to be adjustable. ISO is every photographer’s secret for that! For everyone who is lazy or as we like to call it ‘smart’, simply set the ISO to Auto, so it adjusts automatically, ensuring you get a good exposure every time. If you prefer adjusting the ISO to your specific requirements, you can as well do so manually by altering the ISO handle.

In addition, you can set a minimum shutter speed with the Auto ISO. Now, it will not drop below that setting – as you can see, all you need to do is tell the camera to do what you want it to do! By choosing one of the auto ISO modes you will be able to change the three settings ‘Default Sensitivity, Max Sensitivity and Min. Shutter Speed’.

Significant to note is that control over Auto ISO is only available in the Program, Aperture Priority, Shutter Priority, or Manual modes. In other options, the camera uses Auto ISO automatically.

Pages: 12

Adobe Camera to Cloud for FUJIFILM X Series

Isn’t it insane how fast 2022 went by? Only a couple of weeks left until we enter 2023. Luckily, we are already excited to welcome 2023 because something new is waiting for you… A new feature for our FUJIFILM X Series.

We are happy to announce the world’s first Native Digital Stills Camera Integration for Adobe Camera to Cloud, which is coming to FUJIFILM X-H2S Series. Now it is easier to connect, create and collaborate by simply connecting to Frame.io using X-H2S and an attached FT-XH file transmitter to send files directly from the camera to collaborators anywhere in the world.

Key features:

Send images and videos quickly and safely with global standards in Cloud Security
Automatically send JPEG, HEIF or RAW files to Frame.io directly from the camera
Deliver Apple ProRes Proxy files and get bandwidth-efficient, high-quality files into Frame.io
Make your content available to collaborators worldwide within seconds

More information will definitely follow. Stay tuned and keep your eyes open because it is planned to launch in early Spring 2023 as a special firmware update for X-H2S.

Highest Zoom and World’s longest Focal Length

No, we are not messing around with you. FUJIFILM has developed the broadcast zoom lens ‘FUJINON HZK25-1000mm’, which boasts the world’s highest 40x zoom and the world’s longest focal length of 1000mm.

Following many years of developing and supplying broadcast lenses that address broadcast camera operators’ refined needs, Fujifilm became the first in the world to release a 4K-compatible broadcast lens in 2015. Ever since, Fujifilm has established a lineup of 8K-compatible broadcast lenses to lead the industry in raising video image quality.