maurice kammholz

Pumped for INSTAX mini 12

by maurice kammholz March 10, 2023 Comments0

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You have probably heard and seen it already, but just in case, our INSTAX mini 12 is finally here and will be available everywhere from 16 March! Unlimited joy and your favorite colors combined in one instant film camera. Our colleagues from instax have created such an amazing post, deep diving into the newest features of mini 12. Here are all essential facts you need to know:

Instant photos & unlimited joy

It is all about living in the moment and with the instax mini 12 it is time to capture all your delicious meals, exciting events, or whatever you want to capture and turn into an unforgettable memory.

Improved auto exposure (shoot in all lights), automatic adjustable flash and a lens with some handy features (turn once to turn it on, twice for Close-up Mode, all the way back to switch it off) make the mini 12 easy to handle for everyone.

Your favorite new color

INSTAX mini 12 comes in five cute colors – Blossom Pink, Mint Green, Clay White, Lilac Purple and Pastel Blue.

Which one is your favorite? Choose one and get started.

Selfies made simple

Where are the selfie lovers?

With the new and improved Close-up Mode and the selfie mirror on the front, you can kiss goodbye guesswork.

Let’s get digital

Along with the INSTAX mini 12 we also launched the new INSTAX UP! app, allowing you to scan and drop every print into a custom background.

It is easy to share your prints with everyone online afterward, you can also get inspo on INSTAX DIY projects and all the other features the app has to offer.

Filed under Be Inspired Blog Consumer

World Wildlife Day 2023

by maurice kammholz March 3, 2023 Comments0

Today is World Wildlife Day 2023, and this year’s theme is “Celebrating Diversity: Promoting Conservation and Sustainable Use of Wildlife.” As we reflect on the beauty and importance of wildlife in our world, we can’t help but admire the stunning photographs captured by Fujifilm X-Photographers.

These photographers have dedicated their lives to capturing the beauty of wildlife in its natural habitat, and their work has inspired countless individuals to become advocates for wildlife conservation. Their photographs have the power to transport us to far-off lands and introduce us to rare and endangered species that we might never have the chance to encounter in person.

The Fujifilm X-Photographers are a group of talented photographers from around the world who have been selected by Fujifilm for their exceptional skills and creative vision. They use Fujifilm’s high-quality camera equipment to capture stunning images of wildlife, landscapes, and people, showcasing the diversity and beauty of our world.

As we celebrate World Wildlife Day 2023, it’s essential to recognize the role that these photographers play in raising awareness about the importance of wildlife conservation. By sharing their work on social media, in galleries, and in publications, they inspire us to take action to protect our planet’s most vulnerable species and their habitats.

Their work reminds us of the intricate relationships that exist in our natural world and the importance of preserving biodiversity. Through their lenses, we can witness the beauty of the natural world and gain a deeper appreciation for the fragile ecosystems that support our planet’s life.

If you’re interested in wildlife photography or simply admire the work of these talented photographers, make sure to check out the virtual X-Story Showcase hosted by Fujifilm. Here, you can view the stunning work of these photographers and gain insight into their creative processes.

World Wildlife Day 2023 is an opportunity to celebrate and protect the diversity of life on our planet. By supporting the work of wildlife photographers and becoming advocates for conservation, we can ensure that future generations will be able to experience the beauty and wonder of our natural world.

The design for the header image was created by ©Xavi Reñé (@wildlife_erra).

Filed under Blog Wildlife

How to: 8 Tips for Photographing Comets

by maurice kammholz January 31, 2023 Comments0

How to take stunning pictures of comets – from beginner to pro.

There are few things as fascinating and awe-inspiring as the sight of a comet in the sky. But what is the best way to capture this special moment? In this article, we will share 8 important tips for photographing comets with you. These tips are suitable for both beginners and experienced photographers and will help you capture stunning shots of comets.

Comets are a rare and fascinating phenomenon that always attract avid nature watchers and photographers. However, there are some challenges to consider when photographing comets:

Choose the right time: The best time to photograph a comet is usually just before sunrise or just after sunset, when the sky is still dark and the comet is most visible.
Tripod is key: A comet moves relatively fast in the sky, so it is essential to use a tripod to keep your camera stable and avoid camera shake.
Use a long exposure time: To get a clear and sharp image of the comet and its tail, you should use a long exposure time. Try exposure times between 10 and 20 seconds.
Apply a high ISO sensitivity: To enable a long exposure time, consider using a high ISO sensitivity. Try ISO sensitivities between 800 and 1600.
Take advantage of a large aperture: A large aperture, such as f/2.8 or f/4, will help to block out the sky behind the comet and make it stand out more clearly.
Use a wide-angle lens: A wide-angle lens helps to capture the sky and the comet in a single image. We recommend a focal length between 14 and 24 mm.
Opt for a remote control or self-timer: To avoid camera shake, use either a remote control or a self-timer to trigger your camera.
Experiment with different settings: Comets are unpredictable and difficult to capture.

They are fascinating and rare phenomena in space that are high on the list for many photographers. We wish you good luck and patience and look forward to seeing your stunning shots of these cosmic visitors!

Picture © Mark Janes

Filed under Photography Tutorials

Thousands of Photos from Across Europe

by maurice kammholz January 11, 2023 Comments0

For the third consecutive year, from August to December 2022, Fujifilm has invited the whole of Europe to share new photographs, taken with a smartphone or digital camera, for the online exhibition Printlife@home 2022 – Print Your Photos. Share your life. 16,000 photos from 16 countries were collected, capturing a special memory and sharing a unique story.

Printlife@home celebrates not only the loveliness of printed photography, but also the sharing of photographs with friends and loved ones that has become a regular part of our lives.
The photos have the power not only to preserve memories of events but also to add color to our everyday lives, to enrich our lives and occasionally to move people. Moreover, photography has the power to inspire many people and could lead to a change for the better.

More than 1,100 photos entered into printlife@home and have been showcased in the biggest European on site photography exhibitions: in September at The Photography Show in the UK and in October at the Salon de la Photo in Paris and at PHOTOPIA in Hamburg. Hence, continuing Fujifilm’s 16-years history of hosting public photo exhibitions.
These on-site photography exhibitions were attended by more than 55k visitors, who had the opportunity to see and experience printlife@home’s extensive photo gallery of unique shots and stories from all over Europe.

THANK YOU to everyone who participated in the Printlife@home2022 online exhibition. We hope to see you participate again next time!

Here you can find some photos of our weekly winners which have been chosen by our Fujifilm jury:

See all the amazing images here: Printlife Exhibition

Filed under Blog

Sustainable Solutions at the Heart of ‘Fujifilm House’

by maurice kammholz December 18, 2022 Comments0

2022 has been the year of renewing or building new office spaces for FUJIFILM in Europe with constructions in Germany, Spain and now also in the UK. In October 2022, Fujifilm officially opened ‘Fujifilm House’, our new UK headquarters in Bedford, which boasts more than 30,000 square feet of attractive working space, built with sustainability in mind.

Since 1983 Fujifilm UK’s operation shave been located on Bedford and only a short distance from the old building, the new one was constructed. However, there is one significant difference compared to the old building: SUSTAINABILITY. Sustainability considerations were integral to the new building’s design and the new site’s excellent BREEAM environmental rating underlines this point.

Protecting wildlife habitats

We have worked together with the Wildlife Trust for Bedfordshire, Cambridgeshire and Northamptonshire to keep the environment around its UK HQ site as habitable as possible for wildlife. For instance, by installing permeable slabs in the Fujifilm House car park, we are able to nurture worms residing in the ground, prevent flooding and help maintain the water table.

Energy efficiencies

The site features 80 rooftop solar panels which are able to generate up to 63,000 kW of electricity annually, saving an impressive 29 tonnes of CO2 emissions annually. Additionally, the new building accommodates 16 charging points for colleagues and visitors to use to anticipate the shift away from fossil fuel-powered vehicles.

Waste management

A waste sorting system, comprised of bins with different colored lids, enables rubbish to be sorted into different categories, making it easier to recycle. Steering away from single-use plastic cups on-site has encouraged the take-up of reusable cups.

Naturally clean

Fujifilm has also taken steps to keep the UK headquarters clean and tidy, in an eco-friendly manner. For example, toilets are flushed with water obtained by a rainwater collection and storage system, and toilet paper is made from completely recycled material. Even the toilet roll dispensers are made from recycled Tetra Pak packaging. In addition, the cleaning agent, which is made from biodegradable materials, is sold as tablets which can be added to water to form a liquid soap.

These are all just examples of actions taken in our new building. There is much more to discover on site. As you can see, the new ‘FUJIFILM House’ in the UK integrated sustainability at its heart.

Filed under Blog Innovation

FUJIFILM Holdings Named to CDP ‘A List’

by maurice kammholz December 15, 2022 Comments0

We do not know where to start… We cannot describe in words how honored we are that FUJIFILM Holdings was named to CDP ‘A List’ for Leadership in Climate Action and Water Security.

CDP – Carbon Disclosure Project – is a global non-profit that drives companies to reduce their greenhouse gas emissions, safeguard water resources and protect forests. Working with over 680 institutional investors with assets of US$130 trillion, CDP promotes companies to disclose and manage their environmental impacts.

We are delighted that FUJIFILM Holdings has been named as an ‘A List’ in both climate change and water security. Since clean water and air are essential for the manufacturing of photographic film, which is the starting point of the Fujifilm Group, environmental conservation is fundamental to our business activities. We will continue to contribute to society through proactive efforts such as decarbonization, conservation of water resources and reduction of waste in cooperation with local communities and government to resolve environmental issues around the world.
Teiichi Goto, president and CEO, representative director of FUJIFILM Holdings Corporation

At Fujifilm, social responsibility has a great importance across the organization. As a result, Fujifilm’s corporate social responsibility plan, ‘Sustainable Value Plan 2030,’ was established, addressing climate change and natural resource recycling. We, the Fujifilm group, have set a target of reducing water usage of the entire Fujifilm Group by 30% compared to FY2013 level and working to conserve water resources through efficient water use and wastewater treatment within our manufacturing plants.

In addition, we have set ourselves a target of reducing carbon dioxide emissions in the entire product lifecycle by 50% by the fiscal year ending March 2031 (FY2030) compared to FY2019 level. Therefore, we launched the environmental strategy ‘Green Value Climate Strategy‘ to manufacture with a lower environmental impact and to create products and services that offer excellent environmental performance.

What has Fujifilm accomplished towards these goals thus far?

Concluded a “comprehensive partnership agreement towards a decarbonized future” with the Tokyo Gas Co., Ltd., to create a carbon-neutral model in manufacturing using state-of-the-art decarbonization technologies
Carbon neutrality at its recycling site of multifunctional printers in China in July 2022 by switching entirely to renewable electricity
Reduced environmental impact of local wastewater treatment by sharing a large-scale treatment facility located at FUJIFILM Manufacturing Europe B.V. in the Netherlands with neighboring companies
In-house treatment of all wastewater in manufacturing of sensor films for touch panels at the Ashigara site of the Kanagawa factory in Japan
Provides products such as magnetic tape storage media that can significantly reduce carbon dioxide emissions by reducing electricity consumption during data storage

Filed under Blog Healthcare Innovation

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