Fujifilm EMEA

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Guest post: Hands on with the XF10-24mmF4 R OIS

Title image: 24.0 mm (in 35mm: 36.0 mm) 1/8 sec; f/4.5; ISO 6400

By Gianluca Colla

I generally do not like to write reviews of products without a long and intensive field test. And by long I do not mean days – I mean several months.

I also don’t like writing first impressions of a camera or lens, because in a few days, even shooting many hours, I do not have enough time to get perfectly tuned with the gear I am using. I still remain a stranger and there is still the excitement of the new toy.

It’s almost like in real life, with couples. You can (almost) never tell after a first date or two if your partner will be “the one” but after several months of dating, you get a quite good idea if your relationship will go for a long run.

That’s why, although I’ve been one of the first and privileged people in the world to get my hands on the X-T1, long before it was announced, I didn’t write anything about it yet.

This was all true until one night in Yokohama, Japan, where a group of X-Photographers are gathered to speak at CP+, I went out with some friends and colleagues, and coupled the latest X-series with the Fujinon XF10-24mm F4 R OIS.

13.8 mm   (in 35mm: 21.0 mm) 1/8 sec;   f/4.5;   ISO 6400
13.8 mm (in 35mm: 21.0 mm)
1/8 sec; f/4.5; ISO 6400

Love at first sight
I guess this is what is known as love at first sight. A perfect match. When you know there is no need to further test, or to “date” a little bit longer because you simply know it will be a long-lasting and happy relationship.

There are plenty of detailed reviews online and plenty of technical data sheet about the camera and the lens, there is no need to cover again that kind of information.

11.5 mm   (in 35mm: 17.0 mm) 1/32 sec;   f/4.0;   ISO 3200
11.5 mm (in 35mm: 17.0 mm)
1/32 sec; f/4.0; ISO 3200

All I can say is that the camera is designed to fit perfectly in the hands and to have that kind of tactile feel that only a vintage camera could offer and is designed with a lot of technology inside but with a simple usage in mind. And the lens, is just amazing: wide open is razor sharp, it has an impressive OIS that can easily hold 5 stops, all you have to do is get out and shoot. And this is what the X-T1is made for: to simply take beautiful picture, to forget about the technical race and to focus on what should be every photographer’s main concern: making stunning images.

I want to add is this:

  • 3200 or 6400 ISO
  • 1/8th and 1/4th of a second, handheld (yes, you read it correctly, handheld – God bless OIS and the small weight of the camera)
  • f4

You judge the result your self. All of the images featured here were taken on the X-T1 with a (pre-production) XF10-24mmF4 lens and are JPEGs straight out of camera. I dare you to find me another combination like this.. 😉

10.0 mm   (in 35mm: 15.0 mm) 1/4 sec;   f/4.0;   ISO 3200
10.0 mm (in 35mm: 15.0 mm)
1/4 sec; f/4.0; ISO 3200

About Gianluca

An in depth knowledge of photography has led Gianluca to travel to many diverse destinations around the world, from the Arctic Polar Circle to Africa’s deserts, from the Far East to the Amazon. Gianluca’s photographs have appeared in various publications including National Geographic Magazine, New York times, Newsweek, Los Angeles Times, CondèNaste, Bloomberg News.

His images are represented by National Geographic Creative.
His series of images from India has been projected at Musèe de Elysèee in Lausanne.

Gianluca is also a member of NAPP (National Association of Photoshop Professionals) and he has an intense lecturing and teaching activity counting various seminars and workshops: he teaches reportage at European Institute of Design of Milan, and is a Photography Expert and teacher for National Geographic Expeditions.

When not on assignment Gianluca spends his time in Switzerland and in Italy.

Click visit his website
Follow Gianluca on Twitter

Jim Marks Interview – Thoughts on the Fujifilm X-T1

Japanese website www.itmedia.co.jp were at the CP+ show in Yokohama in February 2014 and were able to interview British Photographer Jim Marks who was presenting his thoughts about X series products on the Fujifilm stand.

Here is a link to the original post and you can find the translated version below:

A famous photographer from overseas tells us about his thoughts on the X-T1.

All who are interested in photography know of the FUJIFILM and FUJIFILM X series as they have enjoyed high praise from many photo-enthusiasts. But how do photographers recognise FUJIFILM X-series in other countries where FUJIFILM may not be as familiar as it is in Japan?  We interviewed Mr. Jim Marks who has successfully built his career as a commercial photographer and director of over 20 years; we will talk about his impressions on the latest model, the “X-T1”.

About Jim Marks

Jim Marks, commercial photographer and director, started his career assisting Bob Carlos Clarke and Patrick Lichfield.  He is one of the first photographers to embrace digital. His clients include world famous companies like BBC, Channel 4 and National Geographic.

What is your first impression of the FUJIFILM X-T1?  Also you have used the existing X-series models like the X100 and X20. What is new in X-T1 system and what remains unchanged?

In a word, it is “great”.  Firstly we have to start with the viewfinder, it is so easy to forget that is an EVF. It has mechanical dials for the ISO setting, with which you can confirm your settings at a glance.  I often leave the aperture and the shutter speed automatic and just control the exposure compensation. In this case, the layout of these dials is really very practical.

Also the tilting LCD allows me snap shots from waist height without being noticed by the subject. With the new battery grip, the “VG-TX1”, you can enjoy the same excellent operational feeling in the vertical position as you can in the portrait position. Also I like how easy it is to use manual focus with this grip, too.

In comparison to the other X-series models, I feel that FUJIFILM has proactively applied many improvements based on the user’s voice. I do not mean that FUJI has not done this for the X100 or X20 but (improved with generations of X series) the X-T1 has various shooting functions and options which were not available in the previous X models. What the X-T1 has inherited however, is FUJI’s unique colours.  It is a pleasure to see and use the same colours I have used with film before like Velvia and ASTIA.

© itmedia.co.jp
© itmedia.co.jp

I heard that you now work frequently with the X series models. What kinds of camera have you used in the past?

I have used medium format cameras like Hasselblad, Leica, Nikon and Canon.  Leica has to be one of my favourite cameras but equally, it frustrates me with its response sometimes. I love all types of camera. But the compact with sufficient quality for professional use has to be the “FUJIFILM X” series.

I had looked for a camera system with satisfactory specifications, like speed, quality, optical and size and I found myself reaching for the FUJIFILM X.  FUJIFILM is very clever.

I’m in love with the X-T1! It is the ergonomic design. It has this retro feel while many cameras out there just have a plain electronic camera design.

The X-T1 is a camera full with the latest technology and classic design.

How important is the design for me?  About 75%, maybe even higher (Laugh). But design for designs sake does not attract me. It is design based on necessity for shooting that is very important to me.

What is your opinion on the X mount lenses?

It may not be widely known, but FUJINON lenses are used extensively in movies and broadcasting and are well trusted by professionals. (Notes: Mr. Marks works not only in still photography but also in the filming and directing industries). X-mount lenses have a relatively short history but they have always offered superb quality that never disappoints professional users.

In the beginning, with FUJIFILMs first interchangeable camera, the X-Pro1, FUJIFILM offered three fixed focal lenses rather than zoom lenses.  It was a great decision.  All of those lenses are bright, compact and superior in resolution. I also had a chance to try the new XF56mm, and was really impressed with its fantastic expression!

Could you give a message to those who are interested in the X series but that are not owners yet?

Small, high quality and flexible. The FUJIFILM X series fit this category perfectly.  I am sure the current system you have is excellent, but I would really recommend shifting your eyes on to the X series after reading this article.

And I have a message to FUJIFILM, too. I hope that FUJI will introduce a bright 90mm lens (about equiv. to 135mm format)!  I want it for portrait shooting!

And now for something completely different…

Fujifilm UK has just officially announced the launch of its new Fujifillm X Signature customisation service.

Users of Fujifilm X cameras can now choose to have their camera re-skinned to one of many different colours and textures by a trained Fujifilm techhnician.

Orders can be placed at Fujifilm’s X Signature website and there is a 2 week turnaround on orders. The process involves sending your camera to Fujifilm in pre-paid packaging that will be sent to you. This will not affect your warranty as the service is carried out by Fujifilm’s Service Centre, and you will have the added benefit of a free check and clean of your product. It’ll be returned in an X Signature box with your chosen skin applied.

This service is also available on new cameras. The cost is £129.99 to re-skin your existing camera, or £99.99 if you order a new camera in an X Signature colour.

Click here to read the press release
Click here to visit the Fujifilm X Signature microsite

Here’s a couple of example skins that are now available:

We’d love to hear your thoughts on this service. Please leave a comment below or send a Tweet to @Fujifilm_UK and include the hashtag #XSignature

Jim Marks, Fujifilm X-T1 + XF56mm lens and Yokohama China town

During a recent trip to Japan, Pro Photographer Jim Marks was able to test out the new XF56mm lens on on Fujifilm X-T1. Here’s a few example shots.

All shots here are straight out of camera JPEG images that have been resized and nothing else.

1/114 sec;   f/1.2;   ISO 400
1/114 sec; f/1.2; ISO 400
1/160 sec;   f/1.2;   ISO 400
1/160 sec; f/1.2; ISO 400
1/64 sec;   f/1.2;   ISO 800
1/64 sec; f/1.2; ISO 800
1/64 sec;   f/1.2;   ISO 1250
1/64 sec; f/1.2; ISO 1250
1/160 sec;   f/1.2;   ISO 400
1/160 sec; f/1.2; ISO 400
1/200 sec;   f/1.2;   ISO 400
1/200 sec; f/1.2; ISO 400
1/200 sec;   f/1.2;   ISO 400
1/200 sec; f/1.2; ISO 400

More from Jim Marks

Website: http://marks.co.uk/
Twitter: https://twitter.com/itsjim

X-Photographers website update

The Fujifilm X-Photographers website showcases the work of 215 different professional photographers from 44 different countries – all using Fujifilm X cameras for their craft. We have very recently added another twelve new photographers, including the following four from the UK:

Damien Lovegrove – X-Pro1 and X100

Damien Lovegrove left his role as a cameraman and lighting director at the BBC back in 1998 after 14 successful years to create the renowned Lovegrove Weddings partnership with his wife Julie. Together they shot over 400 top weddings for discerning clients worldwide.

The X100 rekindled my creative soul and made me fall in love with picture taking again. I saw a prototype of the X100 in a glass cabinet at Photokina back in 2010 and I knew my life was about to change. Photography is my life. It’s my release. I love to see and capture beauty in people in a freely expressive way. I create my pictures from scratch. I control the light and I direct emotion.

View Damien Lovegrove’s full X-Photographers gallery

Nick Mellor – X-Pro1 and X-E2

Nick has been a professional photographer for over thirty years during which time he has worked in must area’s of photography from journalism to fashion, commercial to fine art including owning one of the largest commercial studio’s in Scotland he now enjoys passing on his knowledge through teaching photography from his home in the north east of Scotland.

I now use the Fuji X System exclusively, operating an X-Pro1 and two X-E2s. Teaching with the X System also has its advantages as many students believed that good results could only be achieved from high end DSLR’s so when they see their tutor using this type of equipment it’s easy to see why but now with the Fuji X System they can get the same results from a camera well within the budget of most photographers coupled with the ease of use and the compact size it makes the X System the obvious choice.

View Nick Mellor’s full X-Photographers gallery

Patrick Stubbs – X-Pro1

Patrick Stubbs is a photographer based in Lincoln, in the heart of the UK. He photographs people and places, professionally and for love. His personal project for 2014 is to document his whole extended family using the X-Pro1.

The first camera in a long long time that I really have fallen in love with – photography is suddenly fun again!
I can travel with high quality camera gear in a very manageable bag! Fantastic quality jpegs, low light capabilities, the lenses available, and the way it blends into the background makes the X-Pro1 the perfect all round camera for me.

View Patrick Stubbs’ full X-Photographers gallery

Nick Palliser – X-Pro1 and X100S

Nick Palliser is a documentary and portrait photographer based on the South West coast of England.
He is also a photography teacher and runs University classes on the Business of Photography and Location Fashion Photography.

I am fortunate to have the use of many types of camera at my fingertips, yet my tools of choice are the Fuji X cameras. I am a print photographer and as such quality is paramount to me and the X-Pro1 and X100s never disappoint !
When wearing out shoe leather as I do, the weight and ergonomics of a camera become very important. Not only do the Fuji’s provide the quality, their form factor makes working with them for many hours at a time, a joy.

View Nick Palliser’s full X-Photographers gallery

Guest post: Fujifilm X for Destination Weddings

By V.Opoku

I just got back from documenting a destination wedding in Montego Bay Jamaica, and I can’t help but think that the Fujifilm X cameras have an enormous potential to be incredible wedding cameras. I have been shooting exclusive with two X-Pro 1’s + an X100s for the past year and I have gotten to know these cameras quite well.

They are a joy to work with, I love them but this past week something clicked – every destination wedding photographer needs a Fujifilm X camera in their bag – X100s, X-E1/2 X-Pro 1 and the newly announced X-T1 ; pick your poison.

Here is why :

Processed with VSCOcam with b1 preset
1. Travelling light, I pack my kit in my carry on bag, I don’t have to check in and it’s easier to carry smaller luggage around once I arrive at my desired destination.

3. sunset image
2. Wedding days are long hours, for this wedding I started documenting from 10am and it wasn’t until after 12am that I packed it all in. Over 14 hours of coverage – anything heavier, especially as a two-body set up will kill me.

4. pre-wedding
3. Documenting events pre and post the wedding day. This is where the x100s comes into a league of its own – I am able to hang out with my clients, their family and friends effortless, I am able to capture moments without a photographer sticker on my forehead.

I am not saying ditch your entire DSLR setup like I did, but I will highly recommend all my fellow wedding photographers out there, especially those who travels around the world, to add one of these gems to their arsenal.

Here is preview of the wedding I documented, images are either the X-Pro 1 + 35mm or the X100s. I can’t wait to add the 56mm & 14mm lenses into my setup during the course of the year.

About Me:

I am a Creative, Contemporary Wedding Story-teller. I love to travel, experience different cultures and discover awesome stories. London is home (for now).

blog : http://vopoku.com
twitter: https://twitter.com/vopoku