Portrait photography, at its core, is about capturing the essence of a person in a single frame. As a photographer, you have to combine technical skills and deep understanding of human nature, and more to that, to be attentive to all those little details, using interesting combinations of colours and lines.
Another tip for a good portrait – keep it true. A wedding photographer, Cole Roberts (Nordica Photography duo), knows best how it works. He believes the best results come from telling the story like it is: the art happens in recognising the moments when the setting, subject and mood are in sync and the real story unfolds naturally, without being contrived. Recently, he had a special portraiture session in Spain with the new X-T50, setting up a creative challenge – experimenting in film simulations and shooting exclusively in pure, unedited JPEGs. The stills are all “straight-out-of-camera” (SOOC) and the video is shot entirely on X-T50.
“Weddings and workshops *are* fun, but this was different. Fujifilm handed me their latest tine beast, and the experience changed the way I approached the session. Simply messing around, having fun, all with a camera that feels analogue but delivers digital perfection,” –@nordicaphoto.
“If there was the perfect camera for influencers who care about incredible photos, it’s this camera.The reasons were pretty obvious when using it. First off, INSANE JPEGs (skip time-consuming edits with ready to share bangers). Second, it’s tiny (think slip-in-your-pocket tiny). Third, video capabilities,” – @nordicaphoto.
“Low light, no problem. (…) We were racing against the clock to get some shots before sunset, but when it dipped, we decided to keep playing around. And the little camera delivered in the dark with no issues,” – @nordicaphoto.
The FUJIFILM House of Photography is hosting an incredible summer event that everyone in London, whether they live there or are just passing through, should not miss. Running from June 1st to July 28th, 2024, a new photo exhibition ‘Life As You See It‘ invites you to celebrate the art of photography, creativity, and unique viewpoints. It’s a chance to explore the beauty, complexity, and wonder of everyday life through a variety of perspectives and express your own vision. It’s also an awesome opportunity to interact with a community. So, whether you’re a passionate photography enthusiast or simply curious about the thing, whether you have a story to share or want to get inspired by others, step in and let it take you on a journey.
What:Life As You See It | Photography Exhibition
Where:FUJIFILM House of Photography, 8-9 Long Acre, Covent Garden, London, WC2E 9LH
At FUJIFILM House of Photography, we think that every photograph tells a story, and we’d like to hear yours. During the show, you can print your favourite photo for free at our Easy Print Kiosks and display it on our community gallery wall. This is your chance to help create a gorgeous mosaic of various photographs that highlight the beauty and uniqueness of life as you see it.
By participating, you stand a chance not only to share your images but also to win* exciting prizes. Signing up for our newsletter after participating will enter you into a weekly drawing to win an INSTAX mini Link printer. Each week, we’ll choose a photo that best captures the essence of ‘Life As You See It’, and the winners will receive this amazing prize, allowing to keep printing and sharing their treasured memories.
*The competition is only open to all residents in the UK and Ireland aged 18 years or over who attend the FUJIFILM House of Photography in person and follow the rules set out in paragraph
‘Life as You See It’ photography competition
We are also holding a ‘Life As You See It’ photography competition from June 1st to July 28th, 2024. This is your chance to show off your greatest work and compete for incredible prizes. The top three entries will receive large-format copies of their photographs and be prominently displayed in our exhibition. Additionally, all chosen entries will be featured in our upcoming brand video, bringing additional exposure and recognition for their creative talent.
Visit the Fujifilm House of Photography
Our fully renovated exhibition space in Covent Garden aims to inspire and engage the creative community. Beyond the show, you may browse our extensive product line, loan photography equipment, and purchase the latest FUJIFILM innovations. We want to make photography an accessible and joyful medium to express yourself, and we’ll be there for you every step of the way!
Don’t miss this opportunity to be a part of an exciting and creative photography exhibition. Whether you’re photographing magnificent landscapes, intimate experiences, or artistic images, we want to see life through your eyes. Bring your camera, phone, or other device to our House of Photography and express your perspective on the world. Let’s celebrate the beauty of life together!
To learn more and stay up to date, please visit ourwebsite and follow us on social media.
Who can better tell about the photo paper quality than those using it in the field? The same thought came to our minds. Our X-Photographers are the perfect ambassadors for showcasing the unparalleled excellence of our photographic paper. They rely on our products to capture and preserve their stunning images, ensuring every detail is rendered with precision and vibrancy. No doubt, their firsthand experience, skills, and passion can unveil the magic of photo printing in a whole new light. Thus, we are now joining forces with Fujifilm Electronic Imaging and our talented X-Photographers to elevate the art of printed photos!
Our first big step was a joint presence at the Fotofair in The Netherlands. It’s an annual event that gathers photography enthusiasts and professionals for a day full of inspiration, knowledge exchange, and fun. This was a huge hit and a fantastic opportunity to bring everything together. Fujifilm Electronic Imaging rolled out an impressive range of our top-tier cameras and equipment, and four of our incredible X-Photographers – Michael Graste, Marco Ter Beek,Jacques Yasemin, and Maarten van der Voorde – took the stage with captivating lectures and presentations, sharing their personal experience and useful insights.
We also presented our best-in-class photographic paper, showcasing large-format, high-end prints mounted on dibond, and underscoring the value and impact of printed photography. In this regard, a big shoutout to our partner, Profotonet, for helping create these stunning artworks. Their craftsmanship truly brought our vision to life and added an extra layer of excellence to the event.
On his path to becoming an internationally acclaimed photographer, Russell Ord has squinted down the lens at an intriguing mix of subjects over the years. From shooting world-class surfers and celebrity chefs to exploring remote landscapes. He’s roamed with Uunguu Rangers in the Australian outback, island-hopped across tropical fantasylands, and followed his photographic instincts through urban meccas. Meanwhile, his ocean images are famous for portraying both cruelty and majesty of the sea.
As one of the world’s leading surf photographers, he documented a treacherous spot in the Indian Ocean known simply as “The Right”. In pursuit of a unique angle, Russell put himself in a situation where the ocean’s most powerful forces converge. This challenging shoot became central to his acclaimed documentary “One Shot”.
Innovative Gear for Dynamic Photography
Recently, Russell got a chance to try out the new GFX100S II camera, together with the GF500mmF5.6 lens introduced at the last X Summit. This combination has revolutionized his approach to sports photography, bringing new, exciting features to the table.
“In the past, I have used the 500mm focal length (not with large format), and those lenses are bulky and very heavy, opposite to the look and feel of the GF500mmF5.6. The GF500mmF5.6 equipped with the GFX100S II is lightweight, compact and well-built. I can easily imagine climbing rocks, scouring sand dunes, and walking some kilometers/miles along the coast without concerns.”
“If I could use one word to describe the performance, it would be “breathtaking”, I cannot believe I have a 102MP Large Format camera that continuously focuses on my subject (handheld) and can produce imagery of the finest quality. Now, I can shoot action sports imagery (surfing) and simultaneously have my eye on possible gallery pieces and photos I can enlarge on a grand scale.”
The GFX100S II features the highest level of 5-axis image stabilization with a benefit of up to 8.0 stops for limitless large-format creativity. Image quality is one of the most significant factors in this GFX system. Apart from allowing for printing stunning enlargements with the finest details, it lets you have amazing clarity even in challenging weather conditions. Shooting out of a helicopter, doors off, with the GFX100S II and GF500mmF5.6, Russell got beautiful, detailed images despite the very windy conditions, fast erratic movements, and suffering motion sickness.
More beauty to it, the GFX100S II can continuously focus on a moving subject, such as a surfer flying across the wave, with subject and eye detection following him from start to finish without any hunting. It works not only in favorable conditions with high contrast and bright light, but also in low-light, backlit, and dark conditions while shooting flash.
“A saying I use a lot, “press the trigger at the right time”, still applies, but I must admit I love having 7fps on a large format camera. It’s a fine line in and out of the water missing that critical shot; the 7fps gives you many more opportunities to nail that exact shot at 102mp (mind-blowing).”
From July 1 to 6, 2024, immerse yourself in the world of photography at FUJIKINA Arles 2024. We are proud to host this event during the opening week of the prestigious Les Rencontres d’Arlesphoto festival. Held in the historic Hôtel Quiqueran de Beaujeu, FUJIKINA Arles promises a week full of creativity, learning, and inspiration.
FUJIKINA ARLES 2024
Register now and receive a “FUJIKINA Arles 2024 Tote Bag (Limited Edition)” at the information desk*
* Upon presentation of your ticket and within the limit of the available stock on site
A Unique Partnership with Magnum Photos We are thrilled to partner with Magnum Photos to bring you exclusive insights and exhibitions. Don’t miss the debut of a brand-new project that will be showcased for the first time at FUJIKINA Arles.
Why Attend FUJIKINA Arles 2024? FUJIKINA Arles is a one-of-a-kind experience designed to inspire and educate photographers of all levels. Here’s what you can look forward to:
Live Talks
Our Live Talks, featuring renowned photographers and industry professionals, are a must-attend. Free entry is available after registration at FUJIKINA. These sessions promise to inspire and educate, providing invaluable insights into the world of photography.
Join Julien Apruzzese every day from 3:00 p.m. to 5:30 p.m. to witness the creation of his triptych series from shooting to post-production. This session, in partnership with Profoto, Capture One, and Eizo, offers a rare behind-the-scenes look at a master at work.
Don’t own a FUJIFILM camera? Want to try before you buy, or considering a specific FUJINON lens? Our free loan service lets you test our equipment throughout the week. Simply bring a valid ID or passport and enjoy an hour of hands-on experience.
Reward yourself with a free service check for your FUJIFILM cameras and lenses. Our service includes external cleaning, functional checks, sensor cleaning for system cameras, and firmware updates. Limited to two products per person, available daily from 10 a.m. to 5 p.m.
Workshops
Explore our full programme of workshops led by X-Photographer ambassadors and renowned professionals. These sessions, running daily from 3:00 p.m. to 4:30 p.m., offer in-depth learning opportunities for all skill levels.
Join our Photo Walks led by X-Photographer ambassadors. These guided tours offer a unique perspective on capturing the beauty of Arles and its surroundings.
Fujifilm remains steadfast in its commitment to sustainable growth and increasing corporate value through its diverse business activities in a world facing unprecedented challenges. At the heart of this mission is the Fujifilm Global Service Center in Portugal. It is a hub of specialized teams dedicated to photography, printing, endoscopy and in vitro diagnostics (IVD). Teiichi Goto, President, Director and CEO of FUJIFILM Holdings Corporation, recently shared his positive insights on where the company wants to go and how to get there.
Goto highlighted the company’s role in creating a healthier, more sustainable world, reflecting on the company’s purpose, “Giving our world more smiles,” which was launched during Fujifilm’s 90th anniversary celebration in early 2024.
We focus on the maintenance and repair of photographic cameras, endoscopes, printers and kiosks at Fujifilm Portugal’s Global Service Center. Our specialized teams serve not only Portuguese customers, but also some European-based customers.
In FY2023, our camera repair service handled repairs from 29 countries, with an average of 1,125 repairs per month. For customers in Portugal, Spain, France and Italy, the INNOVO team processed 300 endoscopes per month. In addition, our Photo Imaging team is set up to receive repair equipment from the major retail brands in the Portuguese market. Remote support and on-site training for colleagues and distributors is provided by our IVD European Support Center.
The Global Service Center is housed in a dedicated building. It has undergone significant changes to accommodate these diverse services. We are also excited to announce the upcoming Fujifilm Academy – a fully equipped space for training, meeting, photographing and videotaping.
Fujifilm continues to innovate and expand. We are committed to providing technologies and solutions that contribute to a sustainable future while improving the quality of life. Fujifilm Portugal’s Global Service Center continues its mission to make the world smile.
