Month: April 2024

#OneYearOneCamera: a camera on a mission

As the saying goes, joy shared is joy doubled. So what could be better than sharing it? My name is Lennart Speer, I’m a professional photographer from Essen, and this January, my camera went on a mission.

A few weeks ago, I rediscovered my twelve-year-old Fujifilm FinePix X10. Fujifilm cameras seem to never get out of fashion, and it was truly a pleasure to photograph with the X10 again. I wanted to share my joy of photography with others, to get them to love it as much as I do. That’s how the #OneYearOneCamera project started. Now, over the course of 12 months, my camera travels to 12 different individuals capturing their unique stories and perspectives through one lens.

The journey began in January with Milena Gaede in Oxford, England. Next the camera will travel to Italy, Germany, Switzerland, France, Indonesia and the Netherlands. For me photos unfold their full potential when they are printed. Especially then, I believe they can have a long lasting effect on people. So, at the end of the year, there will be an exhibition and a calendar for 2025, featuring one photo for every month.

Shortly after the call on Instagram in January, a wide variety of people came forward to take part in the #OneYearOneCamera project. Including for example a student, a radio presenter, a business consultant, a musician, a camerawoman, a firefighter, a bar owner or a pharmacist. They show that anyone is an artist. So far, 400-700 pictures have been taken each month. In collaboration with the photographers, I make a selection and take care of the post-processing. The first three months are already online.

A camera with a story

The X10 was the perfect camera for the job: it is small, well-built, has a wide-aperture zoom lens and overall good image quality. Launched in 2011 and in 2024, it is still a great camera for every day: it is light and compact. It has different film simulations and can output raw-data. The 2/3-inch CMOS sensor has 12 megapixels and the built-in zoom lens has an aperture of f/2.0- f/2.8 with an equivalent focal length range of 28-112mm. Perfect for street and travel photography and all in a beautiful vintage charm housing.

Back in 2012, I bought the X10 to document one of the world’s most dangerous school routes in Nepal for the German/French TV channel ARTE. Every morning, the schoolchildren had to cross a river on a tightrope to get to school on the other side.

At certain times of the year, the river is particularly wild and the children are afraid of falling in. Falling into the raging waters is fatal for non-swimmers. But to get to school, there is no way around it. Only a rusty and untrustworthy wire rope with a basket leads across the other side of the river, which is almost 60 meters wide.

A schoolgirl in the village of Kumpur

“One year, one camera, one incredible adventure for everybody! Connecting people through the art of photography, unveiling their unique perspectives and experiences – what can better reflect the essence of what we’re doing. And we are happy to see it works!“ Fujifilm Europe GmbH.

Lennart Speer

A photographer from Essen, Germany, specializing in art, band, and TV productions photography. In addition to photography, also works as a teacher. The current project can be found at: www.oneyearonecamera.com

Dream Gap: Girls’ Day 2024 at Fujifilm HQ

Can you separate dreams…by gender? In childhood, we see the world is literally ours for taking. We dream of being presidents, scientists, astronauts, and see no boundaries to make it happen. Everything’s possible. Until someone makes us think it isn’t. All of a sudden, a strange, huge gap appears, diving jobs into stereotypically girls’ and boys’ “proper choices”. So, at which point does everything change?

A mind-blowing study, published in Science, showed that by age 6, girls were already less likely than boys to believe that members of their gender are “really, really smart”, lumping more boys into this category. Exposed to gender-related bias early in development, girls start believing that they may work hard but are not naturally really smart. Add to this the fact that girls are three times less likely to be given a science-related toy, or that parents are twice as likely to google “is my son gifted?” than “is my daughter gifted?”.

These stereotypes discourage girls, making them opt out of majors like physics or programming, despite having high grades. They stop pursuing academic paths and thinking of a scientific career in technology, engineering, math, or hinder their success in the field. Despite the progress made in recent years, still less than 30% of researchers globally are women.

To close the gap, we need to empower girls from an early age, making them believe again that everything is possible, showing them female leadership in STEM fields and the story behind it, introducing them to innovative technologies and exciting possibilities they open. It’s also about creating opportunities and supporting dedicated initiatives.

Girls’ Day is a nationwide orientation day in Germany for young girls, which helps them get to know various career and study opportunities in fields such as IT, crafts, natural sciences, and technology, where the proportion of women is less than 40%. It’s also a great opportunity for them to meet female role models in leadership positions.

On April 25th, for the second time, we welcomed 12 girls, aged between 11 and 16 at our Fujifilm Europe HQ in Ratingen. Committed to women’s empowerment, we were happy to introduce to them the extensive range of our cutting-edge technologies, showing how our photography and film technologies found their way into other industries and how exciting it can be to be a part of the healthcare and science industries. Our guests also got a chance to see what’s possible with our X-Ray machines and see firsthand how it works. Armed with our INSTAX cameras, all girls could capture their experiences and create lasting memories getting shots to remember.

At Fujifilm, we are committed to fostering diversity and inclusivity, and events like Girls’ Day are just one way we strive to inspire the next generation of women in these fields. Can’t wait to welcome a new group of talented girls next year, so we are already looking forward to the next Girls’ Day!

16 Fujifilm products took the Red Dot Design Award 2024

The year has just started, and we’ve already hit a home run at the Red Dot Design Award 2024. All 16 products that we submitted have won international acclaim in the Product Design category! Each entry has been recognized for its beautiful appearance and design achieving outstanding functionality and performance by a panel of world-known design experts. More to the story, our INSTAX mini Evo™ Brown has received the highest-ranked “Best of the Best Award”.

What’s worth the golden mark? Here is a little hall of fame for a closer look.

INSTAX mini Evo™ Brown: Best of the Best Award

Released in 2021, this hybrid instant camera has been a global sensation since its launch due to its hybrid nature of analogue and digital functions. It incorporates digital technology and supports the card-size “mini format film”. The camera comes with 10 lens effects, including Soft Focus and Light Leak, and 10 film effects, including Monochrome and Retro. These two types of effects can be freely combined to create 100 different shooting effects, allowing you to express your emotions in a unique way. The camera body sports a premium and classical look, featuring analogue-like operation with the lens dial, film dial, and print lever, designed with exceptional attention to details such as operation noise.

Instant camera INSTAX mini 12

Packed with easy-to-use modes and controls, this playful instant camera is full of joy, creativity, and color. It allows you to adjust shutter speed, flash brightness, and more to match the ambient light and experience perfectly exposed images every time. This definitely makes it ideal for close-ups!

Instant camera INSTAX SQUARE SQ40

This elegant instant camera looks as good as it takes photos. Featuring automatic exposure function, it’s your go-to companion for all your creative endeavors. You can also switch to selfie mode with a simple twist of the lens, glance in the selfie mirror – and voila! More beauty to it, its analogue-inspired design adds a touch of sophistication, making it a perfect accessory.

Digital Camera INSTAX Pal

It’s a super small digital camera that’s waiting to capture your spontaneous photos and make small moments seem big. It allows you to take advantage of the remote shutter release, giving a live view of the upcoming shot via a free devoted app. There you can adjust your images with filters, set a self-timer, and turn the flash on or off. Connected to an INSTAX Link printer, it prints your most beautiful moments on INSTAX mini, SQUARE, or WIDE films.

Mirrorless digital camera FUJIFILM GFX100 II & Vertical battery grip VG-GFX100 II

Featuring the newly developed high-speed 102MP sensor and the latest image processing engine, this flagship model delivers the highest burst-shooting, AF, and video performance in the history of GFX Series. Its weather-resistant battery grip withstands dust and difficult weather conditions, allowing you to shoot even at temperatures as low as -10℃.

Mirrorless digital camera FUJIFILM X-S20

The compact X-S20 is a lightweight, small camera that does great things. Weighting only 491 grams, it has a 5-axis image stabilization system (IBIS) with effective anti-shake protection of up to 7 stops, and a powerful battery that won’t run out until you have the perfect shot.

FUJINON Lens GF110mmF5.6 T/S Macro

This telephoto tilt-shift lens for the GFX Series combines image quality and functionality in a compact form. It offers unprecedented control with a resolving power of more than 100 megapixels to produce distortion and aberration-free images, and the maximum magnification of 0.5x makes it a perfect choice for macro and still-life photography.

FUJINON Lens GF55mmF1.7 R WR

With its impeccable handling, responsive autofocus, and rugged durability, this portable, versatile lens delivers high-quality images for a broad range of applications and provides a natural perspective, which makes it an essential partner on your GFX journey.

FUJINON Lens GF30mmF5.6 T/S

Designed for use in situations where image quality is paramount, this wide-angle tilt-shift lens strongly suppresses spherical aberration, coma aberration, and image curvature. It produces high image quality and exceptional detail from the center to the corners of the frame, even when the shift function is used. It also features a unique Nano GI coating technology that reduces ghosting and flare to deliver sharp, detail-packed results.

FUJINON Lens XF8mmF3.5 R WR

This lens is the perfect addition to your standard zoom. It offers an extremely wide angle of view that enables dynamic shots with enormous depth. It’s also great for video recording, for example, when you’re filming yourself while vlogging.

FUJINON FOCUS DEMAND EPD-51A-G02

This focusing aid provides the high-precision focusing required for shooting with broadcast box lenses mounted on a base. It adopts the grip-type format widely used in sports broadcasting and provides precise focusing and improved operability.

FUJINON HZK24-300mm

It’s an awesome broadcast zoom lens from the Duvo series. Crafted specifically for shoulder-mounting, handheld shooting, and other situations where you have to stay on the move, it delivers beautiful, cinematic images with shallow depth of field, with the operation style of a broadcast lens.

FUJIFILM SX1600

This long-range surveillance camera features a 40x-zoom FUJINON lens that covers a focal length range from the wide-angle 40mm to the world’s longest 1600mm telephoto. Equipped with an advanced image stabilization system and fast and accurate AF, it allows for exceptional image clarity, whether it’s international border controls, port surveillance, or remote inspection of infrastructure facilities.

PROOFIT iQ

It’s a portable medical system that allows for simple and accurate drug identification. You can simply tap a photo taken with a smartphone to identify the drug using AI, and compare it with Fujifilm’s proprietary master image with engraving and text emphasis.

Acuity Prime Hybrid

It’s a versatile and reliable wide-format inkjet printer for rigid and roll print. The design is based on the award-winning Acuity Prime, including the printhead carriage, ink system, Automatic Printhead Maintenance System (APMS), and software interface. From its user-friendly GUI, to accessible printheads for ease of maintenance, this machine is extremely intuitive and designed with an operator in mind.


Assist function for CT scan AutoPositioning

An AutoPositioning option enables stress-free, optimized imaging workflow when working with CT.

This remarkable achievement marks a valuable recognition, as we remain committed to creating designs that enhance functionality and bring new product value to our customers. There is more to come, so stay tuned!

FUJIFILM XApp. Extend your photographic experience

In the age of smartphones and tablets, the need for seamless connectivity between devices has become more important than ever before. Recognising this need, we’ve developed the revolutionary FUJIFILM XApp – a powerful application that allows you to effortlessly connect your X/GFX Series cameras to your smartphone or tablet. Offering wireless communication, remote control, backup and restore, and much more, this app opens up a world of possibilities.

Let us explore the key features of FUJIFILM XApp and how it can enhance your photographic journey.

Wireless image transfer

The ability to browse and transfer images and videos to your mobile device is one of the outstanding features of the app. Gone are the days of cumbersome cable connections – now you can easily share your captured moments with friends and family instantly, no matter where you are. You have the option of transferring your images in their original size, or you can choose a compressed size for a faster transfer.

Remote control and Live View shooting

Imagine being able to get the perfect shot without having to touch your camera at all. With FUJIFILM XApp, you can have remote control of your camera from your mobile device. Whether you want to take a group photo with friends and family, or want to avoid shaking when taking a delicate picture, Remote Control Mode allows you to release the shutter wirelessly with a single tap. For more flexibility, when shooting from awkward angles, Live View shooting mode lets you see the camera’s live view on your mobile device.

Record your photographic activities

FUJIFILM XApp’s new Timeline and Activity functions offer an exciting way to review and document your photographic journey. Once Activity Recording is enabled, the app records information such as the cameras and lenses used, the number of images taken, the hours of movies recorded, and the types of movie simulation modes used. The Timeline presents your photographic activities in chronological order, similar to a diary-style presentation. In addition, if location synchronisation is on, you can also have a map display of the shooting locations. The Activity tab provides a summary of your photographic activities, allowing you to keep track of your creative progress.

Seamless wireless communication

Designed to communicate seamlessly with your smartphone or tablet, FUJIFILM XApp is specifically designed for FUJIFILM X/GFX series cameras. With this app, you can wirelessly transfer images, remotely control your camera, record your photographic activities, save and restore camera settings, and more.

Backup and restore

Keeping track of your favourite camera settings is essential for efficient and consistent shooting. FUJIFILM XApp simplifies this process by allowing you to save your favourite camera settings on your mobile device. When needed, you can easily restore these settings to your camera with a single tap. This feature is particularly useful when shooting different subjects or in different shooting situations, as you can quickly switch between pre-configured settings.

For photographers who want to streamline their workflow and maximise their creative potential, FUJIFILM XApp is a game changer. This app revolutionises the way you interact with your X/GFX series cameras, offering seamless wireless communication, remote control, backup and restore, and comprehensive activity tracking.

Whether you are a professional photographer or an enthusiast, FUJIFILM XApp gives you the power to capture, control, and cherish your photographic moments with the greatest of ease. So, harness the power of connectivity and take your photography to new heights!

Find out more about the XApp compatibility here.

Fujifilm CodeBlue: Supporting life-saving work with IT solutions

COVID-19 has become a serious global challenge that has tangibly changed the shape of societies and work environments all around the world. But it has also become a wake-up call that has shown just how invaluable access to real-time data can be, especially when it comes to critical care and life-saving services.

Since most EU countries urged workers to stay at home, setting up long-term lockdowns and restrictions, companies faced an urgent need for quick digital solutions that would facilitate their operations and keep them on track. So did Presbyterian Support Northern (PSN).

PSN is a health and social service organisation that provides practical and compassionate support to New Zealanders. One of their services, Lifeline Aotearoa, runs a 24-hour crisis helpline, providing support to people in distress, including those at high risk of suicide. In 2020, in response to the pandemic, the New Zealand government declared a national lockdown, forcing all employees to stay home. The PSN and its mental health helpline service team had only 48 hours to find and set up a quick and effective digital solution for remote working so that they could continue to help people needing mental and emotional support.

“Before COVID, we supported about 8,000 calls every month. And since COVID, we’re now supporting 10,000 calls a month. And we support about 15 to 25 people every day that are at high risk of self-harm,” Helena de Fontenay, Lifeline Aotearoa, a service of Presbyterian Support Northern.

For Fujifilm CodeBlue, it became a priority to effectively address this challenge, as they witnessed its magnitude. For almost 20 years, they’ve been helping businesses throughout Australia and New Zealand access affordable and forward-thinking technology solutions – from managed IT services and cloud solutions, to video conferencing and project management – to help them work smarter and more efficiently.

The company has already been providing IT support to the PSN Lifeline team for some time, but this case was especially urgent. After the lockdown, there was a huge increase in calls, and the Lifeline team could not work from home. Fujifilm CodeBlue had to quickly provide a remote working environment that allowed the team to access their systems and collaborate with the same level of flexibility that they would have from the office. It allowed to respond to calls and texts around the clock and ensured secure communication for the staff and people calling the helpline.  

“During lockdown we had a call from a young lady who was having thoughts of wanting to hurt herself or self-harm. And she really didn’t see what her value was in this world. Through talking to her, we could find what was important to her. And what was important to her was her peers at school, and that she brought a shining light to them. Her self-harming or not being here anymore meant that shining light wasn’t going to be there. Finding that meant that the thoughts around self-harm or ending her life had faded. And every call like that means that we can support someone that needs us,”Daniel Mclvor, Fujifilm CodeBlue New Zealand.

Read the full story here.

Fujifilm x Cultural Preservation Project at Stockholm City Hall

In a ground-breaking initiative for the preservation of cultural heritage, the City Hall of Stockholm has embarked on a digital reconstruction project to breathe new life into the faded masterpieces that adorn its walls. Tasked with reviving Axel Wallert’s 105 ceiling paintings, the City of Stockholm worked with Mikael Cronwall, Head of Education at the Stockholm School of Photography, to undertake a project unlike any other in Sweden. 

The challenge: Faded beauty after a century 

Many of Wallert’s images had lost their brilliance after a century of exposure to air pollution and natural wear and tear. Only a handful remained clear, requiring an unprecedented cultural conservation effort to be undertaken. 

Forty students and four teachers from the Fotoskolan STHLM worked tirelessly for more than three weeks, using the Fujifilm GFX100 and Fujinon GF lenses to capture the high-resolution raw data. The large image sensor and the electronic management of the image information were essential in order to meet the stringent requirements of the project. The choice of Fujifilm equipment not only met the technical requirements but also facilitated the process of photographing the large and heavy original panels, which measure 150 x 150 cm and are made from untreated pine boards. 

Each panel was meticulously photographed using a custom photography rig built by skilled carpenters. Test shots with a variety of lenses led to the selection of the Fujifilm GF 120/4 R LM OIS WR Macro lens for its high resolution and exceptional sharpness. The result was flawless, following the old photographic rule of stopping down 2.5 stops for maximum edge sharpness. 

Digital reconstruction and printing

The team processed the digital files in Capture One after shooting the raw files with the GFX100 and Profoto flashes. The finalised digital files were then printed onto fabric by Big Image Systems in Stockholm, Sweden. The culmination of this elaborate process was the on-site assembly of the reconstructions at Stockholm City Hall.

The City of Stockholm now stores digital image files for long-term preservation. This ensures that the reconstructions can be reproduced whenever needed. A testament to the seamless integration of art, technology, and cultural heritage, this Fujifilm-supported initiative is now in place.

This ambitious project has been achieved through the joint efforts of the City of Stockholm, the Stockholm School of Photography, and Fujifilm. Together, they have preserved the historical richness of the Stockholm City Hall and made it possible for future generations to experience the awe-inspiring beauty of the building as it was a century ago.