Month: June 2016

Holiday Snaps – Freedom From Faff

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Holiday snaps – it’s just one of those things right? Even though you LOVE taking pictures, LOVE capturing beautiful scenes of beautiful places, sometimes you simply can’t be bothered to figure out the following:

  • Which lenses should I take?
  • What bag am I going to use to take all this stuff?
  • What ND filters should I take?
  • What about chargers, spare batteries, neck strap, lens cloth (which you have temporarily ‘misplaced’ but don’t want to admit you have lost to your Wife)
  • And what about my tripod, how will it fit in my luggage?
  • Sighs..

This Is Where The Fujifilm X70 Comes In..

If you’re like me and already have a Fujifilm X Series camera, you have become very accustomed to quality photographs and probably shudder at the thought of using anything substandard.

And this could be for many reasons – but for me, it is this simple:

“What if I see something amazing while I’m on holiday? It could be the next picture to go on my wall at home.”

Now I know that if I shot the image on a smartphone there is no way that I would want to print it due to the lower image quality, and so I would always want to have an X Series with me.

With this in mind I decided to take only the X70 on my recent holiday to Mallorca. Now I have to admit that I was a bit nervous about not taking all my camera gear with me. I think this is because it all becomes a bit of a comfort blanket, I would think to myself:

“I’ve got the 10-24mm for my wide shots, my 55-200mm for my tele…” etc.

So ‘only’ having the fixed focal length I thought this might limit me creatively a bit, but all I can say is WOW – it really doesn’t! 

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X70 – Old cobbled street in Mallorca – processed in LightroomDSCF6684-2

I was trying to put my finger on what it is that makes this camera stand out from the crowd, and I think it really comes down to these 3 reasons:

The Image Quality Is Superb

This little camera creates beautiful images. It has the same sensor as found in the X-T1 (X-Trans CMOS II) and can easily produce stunning A3 / A2 prints.

And I have even seen great images printed at 2 by 3 metres from this sensor!!

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It’s Really Easy To Use

Whether you understand shutter speed, aperture and all that jazz or not, it really doesn’t matter with the X70 because this camera will cater for your abilities.

If you’re still learning the basics of photography you don’t need to worry as the camera has a handy little AUTO switch you can use to keep things simple.

But if you are like me and LOVE playing with all the settings, adjusting your depth of field and all of that then the X70 will be a great choice for you as all of the useful features are either a switch or a dial at your fingertips.

Not only that but the camera itself will charge like a phone in that you can use a USB cable straight into the side of the camera, the battery will then charge internally. It’s a simple thing, but in reality it’s really handy, as every night I’d just plug it in and place it on the bedside table to keep the power topped up.

Another great feature I use all the time is the built-in WIFI. When on holiday or travelling, a lot of us like to share our images with friends through Facebook or similar. With the WIFI feature on the X70 you can transfer over your images from camera to smartphone, edit them in Snapseed or similar and then upload – simple.

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The Caves of Drach - Mallorca
The Caves of Drach – Mallorca – looking straight upwards for those wondering

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It Fits Into My Pocket

This is perhaps the simplest reason, and yet it is still one of the most important as to why I love this camera.

Unlike any other camera in our range the X70 actually fits into my pocket, which I find truly liberating.

It means that wherever I go, I have my camera with me without having to take a camera bag – which as I’m sure many men out there will agree – our ultimate aim is to carry everything of use within the pockets of our jeans.

My Wife beating me at pool...Again
My Wife beating me at pool…Again
Keeping things healthy at dinner time
Keeping things healthy at dinner time..

pic_04And The Super Technical BONUS Reason…

My Wife LOVES taking couple selfies, and it just so happens that this camera makes that really easy too as the screen flips up fully. 😉

To find out more about the Fujifilm X70 Click Here.

Until next time, happy snapping

Dale 🙂

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My first ever tram ride.. It was brilliant!

Bloomberg: Regenerative medicine could be a $120 billion industry by 2030

Today Bloomberg reported about regenerative medicine in Japan. Four years ago, Shinya Yamanaka, a Kyoto University professor, had won the Nobel Prize for his work in stem cell biology, which has since sparked investment into regenerative medicine in Japan. Companies like Fujifilm and Hitachi Ltd. have also made investments on technology and products using Yamanaka’s discovery. Through an acquisition of  Japan Tissue Engineering Co. Ltd, Fujifilm is already supplying patients in Japan with artificially generated skin and cartilage. Read the full interview with FUJIFILM Corporation Mr. Toda, Executive Vice President, and Mr. Ban, General Manager of Regenerative Medicine business.
Read more.

This camera just might be brilliant

Australia strip BLACK

Being a small camera, the Fujifilm X70 has been designed to be the everyday carry around for photographers who enjoy quality without the need for carrying heavy equipment. The general design of the camera follows X Series heritage, but with a few added bonuses that are sure to please the eager fans and it is these features that just might make this camera brilliant.

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Featuring a new touch screen users can now select whatever shooting mode suits them. Selecting from either touch ‘Shot’ or ‘Focus’ photographers can now engage directly with the back of the screen, bypassing the shutter button to either focus on a subject or to touch to take the shot. While this is a welcome option, if you prefer to be ‘touch free’ then turning off one of these functions is simple. All you have to do is touch the screen on the back until you see the ‘Off’ function.

The footprint of the X70 compared with the X100 series is somewhat smaller. With that said, the X70 still incorporates a generous grip for larger hands, while one hand operation is enhanced due to the ergonomic button layout of the back of the camera. Accessing the shutter speed dial is a breeze and if you find 1/4000 second isn’t going to be fast enough we would recommend you turn on the ‘MS+ES’ (Mechanical Shutter + Electronic Shutter) setting that will enable up to 1/32,000 second – perfect for shooting those direct sunlight shots at F2.8!

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Something many Fujifilm photographers rave about is the Fujifilm X Series Film Simulations that really provide a unique shooting experience. Selecting RAW+Jpeg will provide the best advantage when photographing in a film simulation. The film simulation can only be applied to a jpeg in camera, however when you shoot in RAW you can apply the film simulation when processing the photo in Adobe Lightroom. All you will need to do is navigate to the develop module and scroll down to find the ‘Camera Calibration’ and then ‘Profile’. It’s here that you would select the desired film simulation. You can see in the images below the difference it makes to a photo without having to compromise on quality.

It’s here that you would select the desired film simulation. You can see in the images below the difference it makes to a photo without having to compromise on quality.

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How to apply a Film Simulation in Adobe Lightroom

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In this example notice the colour difference when we applied the Velvia Film Simulation

The other setting that’s worth trying out on the X70 is the film simulation bracketing mode. Located within the DRIVE button this mode will capture three different images using a selection of three film simulations. You can program in whatever film simulation you want by accessing the menu – MENU/OK > FILM SIMULATION BKT. This setting is a great way to capture black and white images and colour at the same time – just note that this mode doesn’t support RAW capture. You should think about using this mode to give you an idea of what film simulation will look the best for the scene you want to photograph.

MENU/OK > FILM SIMULATION BKT.

This setting is a great way to capture black and white images and colour at the same time – just note that this mode doesn’t support RAW capture. You should think about using this mode to give you an idea of what film simulation will look the best for the scene you want to photograph.

So, if you are looking for a new premium camera or one that will become your everyday shooter, then the Fujifilm X70 is most likely it. Don’t feel you have to compensate by downgrading in quality or even features for that matter, because the X70 is unlike most mirrorless cameras around this price point. You still get a hot shoe for on-camera flash, an electronic shutter, excellent battery life and even an aperture ring around the lens for ultimate control. The only thing that’s missing is the viewfinder, but Fujifilm have you covered on that – there’s an optional VF-X21 external optical viewfinder that provides a bright frame for the 28mm and 21mm angles of view (35mm equivalent).

All that’s left is to get the camera in your hands to test out the full range of features for yourself, and if you’re not impressed, just turn the screen around and take a selfie!

XF100-400mm Vs Bruce Springsteen

By Tony Woolliscroft

tony-woolliscroft-jul-2014For music & concert photographers, restrictions have meant it’s become harder and harder over the years to get those great shots. So seeing the Fujifilm XF100-400mm lens come into the fold is a very welcome addition to the Fujifilm lenses lineup.

Along with bad photography contracts thrust upon us as we collect our photo passes, and image right grabs on the pictures we capture, we’re now being forced further and further back within a venue, which restricts what we can actually capture due to the distance we’re expected to shoot at. This makes the XF100-400mm essential to achieving good results.

 


Bruce Springsteen – Manchester

With Bruce Springsteen performing in Manchester, I looked forward to using Fuji’s new beast of a lens the 100-400mm. Even though we were expected to shoot from the ‘Golden Circle’ barrier at around 50 meters (164 feet) from the stage, it’s still quite a distance.

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The size & weight of this new lens was inline with all the Fuji X series cameras/lenses, well made, light in weight and weather sealed.

The one thing that did concern me though as I arrived at the City of Manchester stadium was the weather…… It was absolutely pouring down. I knew this would be a good test for both this new lens and my Fuji X-T1 camera!

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Once in position, I had 3 songs in which to capture images from the ‘Golden Circle’ barrier. Even from here it was difficult to gain a vantage point above the sea of waving arms, mobile phones and homemade signs that swam through the crowd as Springsteen performed.

Even though it is a larger lens than other Fuji lenses in their range, in comparison to Full Frame it’s still relatively light and having to shoot without a mono pod (as I was constantly moving to dodge the arms blocking my shot) I was able to do this and keep my camera steady without much shake.

The camera and lens handled the heavy rain perfectly, no problems there, and I also found that the lens focuses very quickly and especially when Bruce was standing directly in front of the big video screen (which can be challenging for cameras).


Once home and after a bit of time spent editing the pictures, I was extremely happy with how the 100-400mm lens performed.

It helped me capture some great moments in the allotted 3 songs slot I was given to shoot in, and the distance the lens covers from 100mm to 400mm was a massive plus as right at the end of the third song Springsteen stepped onto the lower stage and I was able to capture that moment too!

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Springsteen on the lower stage platform

CEWE extends Fujifilm partnership with investment in Jet Press

German web-to-print heavyweight, CEWE Stiftung & Co. KGaA, has chosen drupa 2016 to announce a significant expansion of its relationship with Fujifilm through an investment in a Jet Press 720S – the latest in a series of Fujifilm Jet Press 720S sales announcements. CEWE has grown over the years to become the European market leader for photo services and online printing.

(left) Fujifilm Chairman & CEO Shigetaka Komori, (right) CEWE CEO Rolf Hollander

Testing the Fujifilm X-T1

Guest Blogger strip BLACK

By David Anderson

Maybe I’m an old dog, but the must choose sides thing in the DSLR vs. mirrorless debate, in my cantankerous opinion, is pointless, manifestly boring and would only be cool if you gave me popcorn and the opposing sides guns.

I like DSLR’s and think they’re pretty highly evolved now and do what they’re supposed to do without much fuss or fanfare. I’ve been working with them since they were the new thing and being unfavorably compared to film cameras.

That said, a lot of what I see happening in the new world of mirrorless and Fujifilm in particular, is getting hard to ignore and I’m intrigued by the possibilities of both lighter weight and the electronic viewfinders.

So, has the mirrorless come of age?

Really, having never touched one, the best way to find out is to try one and after a little shameless begging for a camera to review for my blog, Leigh Diprose of Fujifilm Australia hooked me up with a Fujifilm X-T1 and lenses for a four-week test.

Fujifilm, with the X series, may seem relatively new to all you hipster kids from the internet land, but a lot of us old codgers know the name well thanks to some brilliant film cameras of the past like the mighty medium format 6×9 range finders, 6×8 studio cameras and the epic, wish I never sold it, X-pan that Fujifilm made for Hasselblad in the 90’s.

I’ve also pounded thousands of rolls of Fujifilm through various 35mm SLR’s and medium formats with ASTIA being a favorite for magazine portrait work, VELVIA for landscapes and the at the time revolutionary 800 ISO NPZ colour neg for anything low light that still needed nice colour.

Out of the box, and after a few tentative test frames the X-T1 is already living up to that heritage.
Initial photos have great colour and sharpness, and I’m well on my way to being smitten all over again.

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Viewfinder

The best thing about mirrorless, in my opinion, is the electronic viewfinder and this is where mirrorless systems and the X-T1 in particular really set themselves apart from a DSLR. It’s so vast looking in there, I found myself looking around as much as through and after a little customization in the menu’s I had everything set-up and singing.

Yes, it takes a minute to get used to the electronic view after a lifetime and millions of photos through an optical finder, but I can already imagine that this is the way all cameras will be heading given all the amazing possibilities of the technology.

There are two things that really stand out with the vast viewfinder of the X-T1. The first is seeing your exposure, as set, before pressing the button. In manual shooting, this is a revolution compared to the old exposure scale in an optical finder and FAR more accurate. I also found myself doing far less chimping once I got confident that what I saw WAS what I would end up recording. This was doubly so when I was shooting in black and white mode where the viewfinder reflected this.

Having the actual picture flash up in the finder after taking the shot took longer to get used to, and initially I turned the mode off a couple times out of frustration, but by the end of my test I became a real fan of the feature and found myself shooting less and chimping much less to get the same results.

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The second stand out is manual focus.

Generally, I always shoot landscape stuff off a tripod, in manual focus and have been using Live View to get the proper depth of field I need to cover front to back sharpness. This works very well on a DSLR, but is slow, because it means I need my glasses on to see the rear screen and off to compose through the viewfinder. Tedious.

On the X-T1, I set-up the viewfinder to give me the smaller magnified side box with focus peaking in red and found it a very fast and very accurate way to get proper focus without bothering with the glasses or rear screen.

As a bonus, once the diopter was calibrated for my vision (or lack thereof) I could also check the accuracy of my focus on the finished shot through the viewfinder without touching my glasses.
This is a really cool feature in hard sunlight where the screen can be hard to see.

Handling

While all the touchy feely stuff on the X-T1 is spot on, the retro vibe a great fashion statement, the camera is actually a very ergonomically sound and thoroughly modern piece of gear.

I found the control layout, after a little familiarisation time, very efficient and perfect for the way I normally shoot in full manual mode as there is no need to drop the camera or dig into menus or look at a dial setting to know where I was.

After walking around Melbourne and shooting random street stuff with my family I can also see why the wedding shooters seem so happy with the Fujifilm stuff because it’s almost invisible. I’m a fairly big guy and when I work with a couple DSLR’s hanging off me and a vest full of lenses it’s hard to hide the fact that I’m taking pictures and sometimes felt very intrusive, but with the Fujifilm X-T1 I felt unnoticed and it’s obviously a better set-up for getting candid pictures.

Street-photography

With apologies to my brain, I did the math on weight and found that a Fujifilm system that closely as possible matched my Nikon kit weighed in at around half or maybe a bit more if I included the number of spare batteries to match up numbers of shots out in the field. Obviously, the weight’s not a big issue in a studio, but out in the mountains on the river or trail, it’s a huge advantage.

Lenses

Fujifilm Australia also sent me three lenses to try on the X-T1, the XF16-55mmF2.8 R LM WR, XF35mmF2 R WR and XF56mmF1.2 R.

The zoom I found the most surprising as I don’t often use zooms, preferring the predictable image quality and light weight of a prime. I did find the XF16-55mmF2.8 R LM WR a very, very sharp lens with exceptional image quality in the extreme corners of the frame – by the time, it was stopped down a bit. The XF16-55mm lens was heavier when compared to the two primes, however saying that it is still MUCH smaller and lighter than it’s Nikon or Canon counterparts.

I can see this lens when matched with the XF50-140mmF2.8 R LM OIS WR being the great value and a great set-up for traveling.

The XF35mmF2 R WR had amazing and hard to believe image quality given how tiny it is. Despite looking almost like a toy, it feels very solid in the hand and focuses silently and quickly. Though not a tree shooter as such, I did a lot of walk around stuff with this lens and it’s extremely discrete when coupled with the X-T1.

My favourite though is the XF56mmF1.2 R lens. As a long time portrait photographer, I’m a real fan of this focal length because it keeps you near enough to the subject to interact but is still long enough to get some isolation. At sub F2 settings, this lens will challenge anyone who thinks that great bokeh is solely for the full frame club as it renders incredible out of focus areas.

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In sharpness and detail I felt it out resolves images I shot on my Canon 1Ds MKIII with the legendary EF85mm f1.2 L lens thanks to the X-T1’s lack of an AA (Anti Aliasing) filter. At the other end of the aperture spectrum, the 56mm was awesome for landscape shots captured at F8 through to F11 where it’s possible to get razor sharp images corner-to-corner and front to back.

All three lenses felt very solid, well made with fast, accurate autofocus and great handling and it’s worth mentioning that, from what I can see, Fujifilm has the best range of dedicated APS-C sensor lenses available with few options missing when compared to the full frame systems.

The Sensor

Resolution is a double-edged sword. On the one hand, it can give you incredible detail in your shots with room to crop and the ability to print big at will, but with the other hand, it can slap you back to the stone ages if you don’t dot your I’s and cross your t’s with perfect technique.

The 16 Megapixel APS-C sized sensor in the X-T1 is probably a good compromise for most enthusiast shooters in that it has enough grunt to print a well-shot image large and would easily handle any screen requirements.

It doesn’t surprise me, given Fujifilm made some of the best films ever, that the colour of the X-Trans CMOS sensor is first rate. With the various film simulation modes, I got excellent Jpegs straight from the camera with ‘VELVIA’ being the favourite for landscape and fishing stuff and the black and white mode for portraits.

 

It’s also a sensor that punched above its weight in terms of detail in my testing and I would put it in the same class as a Canon 21//22 Megapixel full frame if matched lens for lens. That said, I think what I read about the X-Pro2’s 24MP sensor would be better again and more like what I’m used to seeing from my Nikon D810.

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Conclusion

However it might compare to a DSLR, another mirrorless or anything else, the Fujifilm X-T1 is an absolute joy to use and I didn’t put it down for 4 weeks.

Is the camera better or worse than anything else – yes, no or whatever, it doesn’t matter, because in function, feel and image quality the little Fujifilm is awesome and you couldn’t punch the smile off my face when I had it around my neck. Well done Fujifilm!

 

About the Author:

David is a grumpy, semi-retired old music and magazine photographer with poor hearing, little hair and too many kids that would rather fly fish than do anything else. His work has been featured widely in most mainstream Australian magazines and many more from around the world. You can follow David on Instagram, Facebook and read more articles on his blog.