by Damien Lovegrove
As I finish my preparations for another epic road trip adventure it gives me a great excuse to share with you my passion for what has to be one of the finest locations for photography on the planet; The Wild West of the USA. The high deserts of Arizona, the Canyons of Utah and the rock formations of Nevada deliver a spectacular backdrop while Route 66 and small town America provide us with a texture and cultural heritage to be cherished and immortalised on camera. Continue reading “Road tripping the USA”
Specializing in portrait, lifestyle and travel photography, Victoria’s goal has always been to create photographs that possess a thoughtful approachability, bringing the viewer into the moment rather than leaving them on the outside. She has worked with global brands including GAP, AMEX, Coach, and Airbnb, capturing people, places, and moments in time that others might overlook. In search of the next story worth telling, Victoria has traveled to and photographed many locations around the United States (including remote regions of Alaska), the mythical countrysides of Scotland (fairies and all), the endless landscapes of Iceland, and elsewhere, all while on assignment.
This fall, she will be hitting the road and the skies again as she travels through New Mexico, Utah, Texas, and then back to California to finally visit Yosemite National Park for the first time. Next summer, she is planning to reconnect with her European roots on a trip to Lithuania — her first trip back since moving to Washington when she was only two — with her father, a man whose model of unquestioning generosity and inspiring drive to work hard have helped her find her own path.
Victoria will of course be traveling with her Fujifilm camera in tow. After purchasing her first X Series camera — the X-T1 — Victoria knew she had found the perfect match. The ease, flexibility and photo quality of the X Series quickly won her over and she recently moved to the X-T2, though her T1 remains close by.
Living in the PNW, Victoria never shies away from bad weather, especially while on the road, and the X Series allows her to brave the elements without worrying about her gear. The cameras are compact for easy travel, the lenses are sharp and fast, and the Wi-Fi capability makes remote uploading and shooting incredibly easy, including the ability to adjust exposure, aperture, ISO and other settings right from her phone.
More than anything, Victoria admires how well Fujifilm listens to its photographers. Through both software and hardware updates, she has found that the X Series continues to improve in ways that truly benefit photographers. The X-T2, with updated 4K video capabilities, impressive Autofocus functions, and a Vertical Power Booster Grip that allows for brilliantly fast continuous shooting, is no exception. It is safe to say that Victoria is excited to see what lies ahead for Fujifilm and she can hardly wait to get her hands on the GFX 50S. The new G Format sensor is definitely going to shake up the world of medium format photography.
For just a minute, let’s pretend (I love to pretend, so let’s pretend) that Fujifilm called me and said, “Bill, what would you like to have in the new X-T2?” Well, when I got the chance to shoot an early prototype of the X-T2, I realized just how innovative and talented those folks at Fujifilm really are: it’s as if the X Series engineers could read my mind! 
Fujifilm doesn’t make life very easy for us, choosing between the already incredible X-Pro2 and the now newly released X-T2. The new X-T2 is the perfect option for people like me that do a number of different kinds of photography: nature/landscape, wildlife, travel, close-ups and Americana. The newly developed viewfinder in the X-T2 is the best electronic viewfinder of any Fujifilm camera so far – and that’s saying a lot! With increased magnification and resolution, the X-T2 is a pleasure to see the world through – and with that viewfinder, it’s a beautiful world.
One of the new features that is especially valuable for capturing a variety of moods in landscape photography is the new ACROS Black and White film simulation. I shoot in jpeg file mode and shoot Velvia, Provia and Acros as my three film simulations. When studying a landscape’s potential, I need the three options for capturing the best scene in the most effective way. The X-T2 is wonderful in how easy it makes it for me to do just that: this camera is the perfect instrument for all landscape photographers.
The newly developed X-Trans CMOS III sensor gives a great boost in resolution with its 24.3 megapixels. It has gorgeous gradation and maintains superb low noise performance as the previous X-T1 sensor, actually even around a stop better.
Another sheer joy on the X-T2 is the placement and action of the buttons and dials, all making the use of the camera sleekly enhanced. The new joystick is a great improvement for moving the focus points and one improvement I can’t live without now that I’ve experienced it.
Hey, all this is wonderful but the bottom line for any camera is the image quality and the new X-T2 delivers in spades. Team the new X-T2 with those incredible FUJINON XF lenses and the results are simply amazing. Once again, Fujifilm has delivered up a fantastic tool for us to go out into this beautiful world and capture it all.
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If you asked me to sum up in a word what Fujifilm cameras are to me I would say
The cameras made by Fujifilm are incredibly intuitive. I’m never fumbling around trying to get the settings just right or searching through menus with no seeming end looking for the perfect whatevers and whatnots. Adjusting to light and situation is all at my fingertips and I feel as though I could do it blind.
The camera itself is beautiful and inviting, which goes to far greater lengths than just aesthetics alone. It puts the subject on the other side of the lens at ease. The system is small. Quiet and not at all intrusive. For those reasons I am able to capture naturally. My intention is to always focus on the art first. That is what Project 104 is about. Having a system that I can trust is such a key part of the success of the project. In the last few months of getting to know Fujifilm I have been nothing short of impressed. They seem to not only understand the needs of a photographer but they also listen to the photographer as well. I, for one, can say that I am a proud X Series user, and I can’t wait to see what they have up their sleeve in the future.
Project 104. Though it is still very young, it has already proved itself true and invaluable. The three questions that I ask are simple, but somewhat intense. I ask them just prior to taking the person’s portrait and let the mood and emotion created by them answering somewhat dictate the mood and feel of the image.
While visiting Louisiana, I headed out with my weather-resistant FUJIFILM X-Pro2. Within just a few yards I found leaves, flowers, insects, frogs, and my beloved pooch Emma. Admittedly, I wasn’t feeling very inspired in the beginning. At first glance, there was nothing particularly interesting about my environment. I walked out my door, down a paved road and stumbled upon a nondescript nature path. I had to force myself to slow down and peer into places I would otherwise have overlooked. By the end of the shoot, I was having a blast.
I recommend keeping it simple and just grabbing your camera and one or two lenses (tripod optional).
I chose my FUJINON XF56mmF1.2 R APD prime lens known for its sharpness, clarity and beautiful bokeh effects. The FUJINON lens lineup pairs perfectly with – and optimizes – the X Series camera system. This APD prime is the only lens I’ve ever used that ships with its own apodization filter (think ND filter) which creates smooth bokeh outlines and enhances the three dimensional feel of an image. To maximize the bokeh capabilities and create a macro-lens aesthetic, I opened the lens up all the way to f/1.2 and manually set the focus to its closest distance. Then I just explored and moved the camera in and out on various objects. When I found something I liked, I framed up an interesting composition and further refined the focal point.
The other lens was the venerable XF50-140mmF2.8 R LM OIS WR which is one of the best lenses available today for image quality and stabilization. I find this lens to be excellent all around and I’ve always enjoyed shooting portraits in this focal range. Enter my beloved brindle boxer — Emma. She emerged in a bed of flowers and I instantly had a muse!
I found close to a dozen pictures in under an hour while I was just meandering around. It really pays to take your time (and your camera) and absorb whichever features happen to be around you. You will see the beauty and details in everyday life. I guarantee you’ll find something interesting.
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