Fujifilm Corporate Blog

Find out why 2x Olympic gold medalist Pete Reed switched from a D-SLR system to the Fujifilm mirrorless cameras to capture his precious memories.

About us

Welcome to our corporate blog! At Fujifilm, we've been on a journey of evolution and transformation for over 80 years. Our legacy of innovation in photographic film has paved the way for our current status as a leading technology company.

We're proud of our heritage, but we're even more excited about what's to come. We're constantly exploring new ideas, collaborating with partners around the world, and investing in the latest technologies to continue our legacy of innovation and transformation. Join us on this journey as we shape the future of healthcare, materials, business innovation, and imaging.

pete reed

2x Olympic gold medallist Pete Reed shoots with the Fujifilm X70