By Ja Soon Kim
I was a graphic designer and an art director in advertising for many years.
I hold a BFA in fine art. Photography is my passion.
Photography is an art form in that you are able to create or captures images that are uniquely your own vision. But first, you have to have the right equipment that is perfect for what you envision.
I used to shoot with an iPhone camera until I saw the color quality in the images shot with Fujifilm cameras. I knew I had to switch in order to achieve the subtle tones, colors, textures and depth that would enrich my images.
I had been considering several cameras. When a friend showed me his Fujifilm XT100, I knew this was it.
I have been shooting with Fujifilm cameras for over a year. I started with a borrowed X100T and now I shoot with an X-T1. It is the perfect camera for me, just the right size and surface texture, not too heavy, great retro look, and it fits perfectly in my hands. It’s fun to shoot with. It didn’t take me long to learn the basics but there are endless possibilities with this camera. It has given me exactly what I was looking for in a camera.
One of the handy features I love about X-T1 is that I can transfer pictures directly, via WI-FI, from the camera to my iPhone. This is perfect for Instagram users.
Flatlay, or tabletop photography, is different from landscapes or portraits in that you are creating your own subject to shoot rather than shooting what is already there. It provides a totally different experience, creative control and it shows in the resulting images. This process has been deeply meditative for me. I work alone, without a crew, as I used to as an art director.
Shooting flatlay gives us total control over the subject and allows us to be creative in our own unique way. You can use any material you find interesting. I work mostly with found or foraged props from nature that we all see every day and are readily available all around us. I don’t purchase props for shooting.
Light is everything in photography. I almost always set up my shots near a big window in my house. My typical background is a piece of plywood painted black on one side and white on the other or foam core boards in black or white. A very simple set up. I use a tripod whenever necessary.
When I travel, I shoot on what is readily available: sandy beaches, beautiful rock, etc.
The lighting is the most important component of photography. I don’t use artificial lighting. I’ve tried them but it doesn’t have the depth and subtle variations that natural light offers. I love the shadows that appear with natural light. Shadows give depth and dimension to images.
This is a simple grid with various stages of fresh to wilting late summer blooms. I frequently save and reuse props as they dry, mixing them with other things to make new and different images. Nothing is wasted and ultimately all goes to compost.
Often they are more beautiful when they dry, so be playful and experiment.
My subjects are almost always found or foraged. The process of collecting, imagining how they might look together in my mind is part of my creative process. Ultimately, they do need to be selected and arranged in your own creative way that makes the picture beautiful and compelling.
Cultivate Your Own Style
These varieties of wild sunflowers bloom everywhere in the Southwest in late summer. All of them are collected from the sides of the road and arranged while still fresh in a very simple vertical design. I use reusable plastic containers to keep them fresh until I get home. Shot on silver PMS paper.
Most of my pictures are shot with the XF35mmF1.4 R lens, a great everyday lens. I shoot with other lenses but I love the honesty and zero distortion of this lens.
I love shooting with wide angle lenses XF16mmF1.4 R WR or XF18mmF2 R when I am out shooting landscapes. I also shoot with the XF60mmF2.4 R Macro when I want to play with close ups or create different affects.
More recently, I’ve began shooting with the X-T2 and look forward to the types of images I can create with this beautiful camera.
Discover more of these images created with FUJIFILM X Series in my instagram feed!
Specializing in portrait, lifestyle and travel photography, Victoria’s goal has always been to create photographs that possess a thoughtful approachability, bringing the viewer into the moment rather than leaving them on the outside. She has worked with global brands including GAP, AMEX, Coach, and Airbnb, capturing people, places, and moments in time that others might overlook. In search of the next story worth telling, Victoria has traveled to and photographed many locations around the United States (including remote regions of Alaska), the mythical countrysides of Scotland (fairies and all), the endless landscapes of Iceland, and elsewhere, all while on assignment.
This fall, she will be hitting the road and the skies again as she travels through New Mexico, Utah, Texas, and then back to California to finally visit Yosemite National Park for the first time. Next summer, she is planning to reconnect with her European roots on a trip to Lithuania — her first trip back since moving to Washington when she was only two — with her father, a man whose model of unquestioning generosity and inspiring drive to work hard have helped her find her own path.
Victoria will of course be traveling with her Fujifilm camera in tow. After purchasing her first X Series camera — the X-T1 — Victoria knew she had found the perfect match. The ease, flexibility and photo quality of the X Series quickly won her over and she recently moved to the X-T2, though her T1 remains close by.
Living in the PNW, Victoria never shies away from bad weather, especially while on the road, and the X Series allows her to brave the elements without worrying about her gear. The cameras are compact for easy travel, the lenses are sharp and fast, and the Wi-Fi capability makes remote uploading and shooting incredibly easy, including the ability to adjust exposure, aperture, ISO and other settings right from her phone.
More than anything, Victoria admires how well Fujifilm listens to its photographers. Through both software and hardware updates, she has found that the X Series continues to improve in ways that truly benefit photographers. The X-T2, with updated 4K video capabilities, impressive Autofocus functions, and a Vertical Power Booster Grip that allows for brilliantly fast continuous shooting, is no exception. It is safe to say that Victoria is excited to see what lies ahead for Fujifilm and she can hardly wait to get her hands on the GFX 50S. The new G Format sensor is definitely going to shake up the world of medium format photography.
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