Tell us about yourself and what got you into photography? How did you develop your style in photography?
It was one of those kind of things where Photography almost found me. I have been taking photographs for a long time for many reasons, as we all have I guess. Over time I started to make that move from taking photographs of the world around me to creating photographs in the way I see the world, from there it was the slight shift into making images for commercial usage. It does still amaze me today that I get paid for creating images.
The style I am shooting today is quite new; the Fashion Noir theme that my website carries combined with undertones from a deep love for cinema and photographers like Helmut Newton and Ellen Von Unworth. To me, provocative imagery is quite interesting and challenging to shoot. Getting that fine balance of mental stimulation and nudity that, for me, creates amazing eroticism. Nudity and explicit nudity are not linked with the power of an image in this way, or not for me anyway. Photographers like Guy Bourdin have been amazing at blending these lines over the years. Guido Argentini is another photographer that, looking back, I seemed to have been influenced by.
The question of how did I develop my style is an interesting one. I am not sure that until very recently I had one, or if I did it was something that I was working on. Today I do though, and this is more out of a commercial need to work into a specific area. I have a great fondness for all type of photography still; from landscape to beauty to bright comic filled images. I would love to shoot street stuff like Matt Hart, or weddings like Kevin. I adore the images that the Yerburys create and would love to have a play creating the soft and sensual styles that they create. Currently I am actively trying to work on a style I am not seeing people creating at the moment. The big push started after a conversation with Mirko De Nicolo of Train to Create. We were talking on Skype; Mirko knows his stuff and was able to convince me it is time to really start to define my style. It is early days, but, I have never had so much fun or felt so much creative freedom. I feel like I am working in the right direction more than before. So, I guess the short answer is Mirko told me to do it!
Why did you choose Fujifilm cameras?
It does still amaze me today that I get paid for creating images. The reason I like to use Fuji cameras is quite a complex one. Last year I was asked to provide an image for the 80th anniversary book Fuji had made. This is what I wrote :
“Some photographers spend their days waiting, some spend their lives waiting. Some spend their hours crafting and creating, some document from distance and there are those who record, who impose and intrude. For some it is a release, an adventure of sorts. There are those who practice in private and some who flaunt exuberance and flair in such lavish styles. There are those to whom photography is a commercially driven need. Photography can create celebrity or convey the downfalls of empires. They say the art of genius is to make the complex simple. So, it might not be so easy to explain why I simply love the X-Pro. For me, in a camera, I look for a companion along a journey. If my X-Pro could talk, I only wonder of the stories it would tell…”
The Fuji X-System makes so much sense to me on so many levels. The size, weight and nature of the camera are all amazing, and the images the system makes are incredible too. Whenever I get asked this question I always think, why would I not use this system? The only time I need to use the D800 is when clients dictate a final size output, and I know they will want to crop heavily, but this is rare with the on-set of digital usage over print. It really is hard to say why someone would not be happy working with this system.
Do you have a photographic philosophy you live by?
Maybe, I like to test things; I like to think I am not worried about making a mistake. Trust me … I have made many of them along the way for sure. I am not sure if learning in public with the internet is a good thing though. I mean, you can Google me and see work from 2009 and work I have just made today and it is super hard to control that. At the moment the main philosophy I have is that people are going to judge me on the worst image they see, or the worst thing they can find. People judge me just as much as they judge my work. This is nothing new though, but juggling this with having to be a perfect human being is kind of new. Getting the balance between photographer and social media guru has never been more interesting. Social media is the root of all evil, but at the same time the closest thing we have to a magic bullet to getting along in this line of work.
In a photographic and technical sense, I have no over riding thing, aside from: only set out to make the best thing you can, and slow down and think for a moment. Engage your mind and think about what you are doing, what you are saying, and why. Cameras don’t make images, people make images.
Key inspirations – What & who inspires you?
Guido Argentini, Helmut Newton and Ellen Von Unworth in a photographic sense. People like Thomas Woland and Robert Voltare in other ways, including photographic. Photographers like Lara Jade, Rebecca Litchfield, Ben Von Wong, Joey L, Kirsty Mitchell and all the amazing talent we have coming though at the moment. I feel very blessed to have such amazing people around me. It seems every day that someone new pops up that pushes the bar one more level.
As I mentioned before, I am a big fan of film and cinema. I would say people like Tim Burton and Quentin Tarantino have had just as much of a stylistic influence over the years. Maybe it shows in the smallest ways or in more obtrusive ways at different times.
Do you have any tips or tricks you could share with us?
I am big, big fan of filters, especially the Lee Filter system. There was a blog post I wrote a while ago about the way I use ND Grad Filters for portraits:
http://ideasandimages.co.uk/lee-filters/
The image below was created using the X-T1, 16-55mm with a single speed light. Most of the shaping of the light was done using the Lee Filter system. For me, it gives me a quick way to create the light I want when I don’t have the time to set up the lighting I need or I use it to speed up my retouching process by using the hard filters instead of the digital grad filters in Photoshop or Lightroom.
Shooting in Classic Chrome with my new quad filter system and Matte Box gets me pretty close to what I want, leaving me with only a few tweaks to be made in Photoshop.
What’s next for you?
This month? We are doing some fun things up in North Wales with the Fujiholics. I am doing a set of fun workshops looking at creating my style of erotica and fashion.
http://ideasandimages.co.uk/cambrian-photography-photo-and-optic-show-2015/
We also have a few travel plans coming up to Tel Aviv and New York, and as always my Fuji cameras will be coming everywhere with us!
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