X-S20 – The ideal camera for families

Marisa Kraft, a family documentary photographer, tests the FUJIFILM X-S20 while capturing the brilliant elegance of family life. No matter how often you hear the term “they grow up so quickly,” you can never fully get what it means unless you have a young family of your own.

“If you don’t make pictures of those ordinary little moments, they just get lost.”

That is why I believe it is crucial for everyone to own a camera that is capable of doing its job. You need something that can perform the job of producing crisp, lovely photographs since you’re doing your job of capturing family memories.

Marisa was generally impressed with the X-S20’s adaptability and numerous outstanding features, all of which are optional, accessible, and simple to use. She believes that because it allows for growth with its owner, this camera is ideal for individuals just getting started in photography. It’s a great Camera for Newbies 🙂 Check out the fascinating field of Marisa Kraft family photography by reading the whole story on fujifilm-x.com.

Capturing the Majesty of the Sea: Ocean Photography x Russell Ord

Explore the fascinating world of acclaimed photographer Russell Ord and his stunning ocean photography.

I just finished reading a fantastic X-Story about the gifted Russell Ord and his captivating journey through ocean photography. I must tell you more about this amazing X-Story.

In the genre of surf photography, Russell Ord is a name that stands out for his ability to capture the untainted beauty and force of the ocean. Russell’s talent is limitless, having caught legendary ‘The Right’ waves and magazine covers of top surfers. But he goes further than that. His enthusiasm for documenting people’s lives also extends to tourism and marketing work, making him a talented and popular photographer.

In this article, Russell gives us a glimpse of the X-H2’s outstanding features based on his first-hand experience with it. Don’t pass up the chance to see the magnificent X-H2 and be inspired by Russell Ord’s extraordinary work. To read the entire story, click the link!

Exploring Oslo – Picture perfect places.

Summer and free time present the perfect opportunity to embark on a city trip, capture amazing photos, and discover new places.

Our Norwegian instax colleagues have shared their experiences in Oslo, offering inspiration (maybe) for (y)our next vacation 😉 Let’s explore some “Picture Perfect” locations around the city that are ideal for framing memories and creating an aesthetic appeal. Whether you reside in Oslo or elsewhere, these places can serve as inspiration to find similar gems in your hometown.

Botanical Garden (Botanisk Hage): Amidst colorful flowers, lush trees, and abundant greenery, the Botanical Garden at Grünerløkka is a photographer’s paradise. The garden not only offers a variety of beautiful flowers to capture but also provides stunning backdrops for your photoshoots. Immerse yourself in the diverse collection of flowers and discover numerous photo-worthy objects. With its pastel colors and romantic round shape, the instax mini 11 fits seamlessly into this serene environment. For a larger format, opt for the instax SQUARE SQ1 to encompass even more floral beauty within the frame.

The Opera House (Operahuset): No visit to Oslo is complete without exploring the renowned Opera House in the city center. This architectural marvel not only offers breathtaking views but also serves as a stylish background for group shots. Climb to the roof for a panoramic view of Oslo, a captivating subject for your photographs. To ensure you capture all the beauty, we recommend using the Link WIDE printer, which produces photos in the largest format offered by instax. The Link WIDE printer also enables you to seamlessly print photos taken on your phone once you return home, allowing you to relive the memories in tangible form.

Getting the most out of your Photos: Once you have a collection of stunning photos from your city trip, it’s time to make the most of them. Here are some fantastic ideas for preserving your memories:


Create a visually appealing scrapbook, combining your photos with mementos and personal touches.

Photo Album

Compile your favorite pictures in a beautifully designed photo album, allowing you to flip through them anytime.

Gift Them

Share your cherished memories by giving printed photos to someone you love, adding a personal touch by writing on the frames.

Photo Wall

Transform a blank wall into a gallery of memories by hanging your photos using double-sided tape or wire.

DIY Projects

Explore your creativity by using your photos to customize a mobile cover, frame, or any other DIY project that speaks to you.

Namibia implements Fujifilm Synapse RIS/PACS system

The moment we realize that not everyone has the same fortunate and lives the same life as we do, projects like this seem so much more important as we might have imagined in the first place.

On June 27, 2023, Fujifilm South Africa and medical distributor Uni Medical Supplies have implemented a significant project in Windhoek, Namibia, aiming to improve healthcare across the country. By implementing Fujifilm’s Synapse RIS/PACS system, together with Uni Medical Supplies, we have been able to connect five state hospitals across the nation, allowing for the remote diagnosis of patient data. The commissioning ceremony was The event was held at the Mercure Hotel, Windhoek and was attended by numerous dignitaries, including Dr. Kalumbi Shangula, Namibia’s Minister of Health and Social Services.

The Fujifilm Synapse RIS (Radiology Information System) and PACS (Picture Archiving and Communication System) platform ensures the efficient management of information related to radiological examinations across hospitals. The RIS platform helps with the scheduling and reporting of radiology appointments, whereas imagery acquired from there, whether CT scans or x-rays, is then digitally stored on the PACS system. Through the Fujifilm Synapse RIS/PACS system, all the data and imagery doctors need can be viewed digitally almost immediately, allowing for the ability to remotely diagnose patients from outlying areas. This not only shortens the time frame for treatment, but also addresses the availability of healthcare for remote patients.