Explore Marvels in The Deep with Emily Endean and the FUJIFILM X-T5

Underwater photography is always a dance with the unknown. Here, where gravity seems optional and light is oddly distorted, you face a completely alien world of colour that challenges basics of conventional photography.

As you go deeper, the water filters out colours from the spectrum. Red, for instance, is among the first colours to disappear, which can result in photos dominated by blues and greens. Water’s higher density affects how light and objects are perceived, causing distortions in size, shape, and perspective. Thus, achieving sharp focus, balanced lighting, and vibrant colours here demands dedication and expertise. And this world requires a camera as adventurous as the photographer to unlock and capture what’s hidden in the deep.

For the UK based nature photographer Emily Endean, the underwater world is a bottomless well of inspiration. Following it, she grabs her FUJIFILM X-T5 and dives into the waves to document the morning beauty of the water landscape.

FUJIFILM X-T3 + FUJINON XF18-55mmF2.8-4 R LM OIS, 1/250 sec | F4 | ISO 250

“Whether it’s the Bournemouth pier or the colourful beach huts at Boscombe – many of my favourite motifs are located directly on the water. Once I’m in the water, I immediately think about how I can show these landmarks in new ways. I have photographed these subjects from land many thousands of times – from perspectives that you see every day. I gained a new perspective on them from the sea and this gave a new dimension to the composition of my images.”

FUJIFILM X-T5 + FUJINON XF30mmF2.8 R LM WR Macro , 1/1000 sec | F5.6 | ISO 500

The FUJIFILM X-T5 helps Emily realize her vision and capture unpredictable moments that she would otherwise miss. For this, the X-T5’s 40-megapixel sensor and wide dynamic serve as a great advantage. In combination with the FUJINON XF30mmF2.8 R LM WR macro Emily has found her ideal equipment. 

“The lens offers a wonderful perspective in the water and gets you so close to the details that you can perfectly capture the waves directly in front of you. There are many wonderful optics in the XF series, but when I shoot in the water I prefer to use a true macro lens .”

Dive deeper into the story as Emily Endean shares her personal PRO tips with FUJIFILM X-T5 for taking marvellous photos from under the waves!

Capturing the Majesty of the Sea: Ocean Photography x Russell Ord

Explore the fascinating world of acclaimed photographer Russell Ord and his stunning ocean photography.

I just finished reading a fantastic X-Story about the gifted Russell Ord and his captivating journey through ocean photography. I must tell you more about this amazing X-Story.

In the genre of surf photography, Russell Ord is a name that stands out for his ability to capture the untainted beauty and force of the ocean. Russell’s talent is limitless, having caught legendary ‘The Right’ waves and magazine covers of top surfers. But he goes further than that. His enthusiasm for documenting people’s lives also extends to tourism and marketing work, making him a talented and popular photographer.

In this article, Russell gives us a glimpse of the X-H2’s outstanding features based on his first-hand experience with it. Don’t pass up the chance to see the magnificent X-H2 and be inspired by Russell Ord’s extraordinary work. To read the entire story, click the link!

Unleashing Creativity with X-S20: Music x Enoch

A Journey of Architecture, Music, and Visual Storytelling

Architecture is frozen music, and music is liquid architecture – Johann Wolfgang von Goethe Good architecture embeds symphonic elements like Rhythm, Texture, Scale, Harmony – which evoke powerful emotional responses in humans. This is what I try to achieve when given a design task because the end goal is to create an emotional attachment for any user, the same way we get that nostalgic feeling when we listen to certain pieces of music.

In my latest exploration of creative possibilities, I had the pleasure of reading an inspiring article about Enoch, also known as Noxz. Enoch is a Nigerian-born, London-based content creator, music producer, and architect who has seamlessly blended his passions to create captivating visual stories. Today, I want to share the remarkable Fujifilm X-Story featuring Enoch and his journey with the X-S20, a camera that has become an extension of his artistic expression.

There is a real inspiring Interview on Youtube and you can read the full X-Story here on Fujifilm X Website.

The moment Enoch picked up the Fujifilm X-S20, he knew he had discovered something special. The camera’s snug feel in his hand and its upgrade from his previous Fujifilm purchase, the X-S10, excited him about the creative possibilities that awaited him. Enoch’s enthusiasm for the X-S20 is reminiscent of how musicians have a preference for analog synths over digital VSTs, as it provides a certain feel that is authentic and non-digitized.

As a multi-hyphenate artist, Enoch refuses to be confined to a single outlet. His passion stems from his desire to witness people express themselves while experiencing his creations. The X-S20 quickly became an extension of his artistic vision, enabling him to produce content that resonates with his community and himself. With its upgraded grip, stability, and enhanced battery life, the X-S20 empowers Enoch to focus more on his content creation without compromising on quality or mobility.

One of the key factors that drove Enoch’s growth on social media was his ability to connect with individuals from all around the world, amplifying his reach and impact. Social media platforms served as catalysts for him to showcase his beats, host musical quizzes, and collaborate with renowned brands and artists. Enoch’s journey exemplifies the potential of creative freedom and the impact it can have when multiple outlets converge under one name.

The X-S20’s exceptional video capabilities allow Enoch to capture intricate details in 6.2K/30P and 4K/60P 4:2:2 10bit internal recording. Whether shooting in landscape or portrait, the camera ensures the sharp details he desires are preserved even after cropping. Additionally, the X-S20’s improved autofocus system ensures that subjects are captured with stunning precision and clarity, further enhancing Enoch’s ability to tell visual stories.

Enoch’s community often seeks his advice on camera gear and lens recommendations, encouraging him to share insights into his shooting techniques, editing process, and live creative sessions. To meet their requests, he plans to go live on social media platforms and bring his audience along on his artistic journey. The compact and versatile nature of the X-S20, coupled with its ability to reproduce consistent visuals through Fujifilm recipes, makes it the ideal tool for Enoch’s live shows and online performances.

The X-S20 is a tiny beast that perfectly embodies the essence of the Fujifilm system. Whether you’re new to the system or an experienced user, the X-S20 offers a balance of features from other lineups while remaining compact and portable. Enoch praises the camera for its contribution to his creative process, enabling him to focus on capturing and creating without compromising on quality or comfort.

Witness the fusion of architecture, music, and visual storytelling through Enoch’s X-Story with the X-S20. Read the full article and embark on a journey that will inspire your own creative endeavors.

Profumo Di Vita

The “Profumo di Vita #neldirittodelbambino” project was born in 2017 from the collaboration between the Legal@rte Association, made up of members of the State Police, and X-Photographer Elena Givone, with the support of FUJIFILM Italia.

Elena Givone makes her shots available to raise awareness on the theme of “child-assisted violence”. A hidden phenomenon, that of children forced to witness violence between adults, which can lead to physical and psychological problems in children.
Thus was born the 2022 edition of the Profumo di Vita calendar #neldirittodelbambino. Women and mothers posed at the Reggia di Venaria.

All calendar and exhibition images were shot with the FUJIFILM Large Format GFX100S. The exhibition was printed on FUJIFILM Original Photo Paper – Fujicolor Crystal Archive Professional VELVET and took place from December 16 to January 16, 2022.

A perspective on the wild side

By applying psycho-analytical theories, X-Photographer Chris Weston tells you how to alter your perspective as a wild life photographer, to create images which truly captivate the viewer.

By Chris Weston

One of the most rewarding parts of my job is making an emotional connection with the wildlife I encounter. One of the most challenging aspects of my job is conveying that connection in a photograph. To do that, I have to make use of a very important compositional tool – perspective. Continue reading “A perspective on the wild side”

Ten tips for capturing unforgettable travel portraits

Portrait photographer and X-Photographer Saraya Cortaville skillfully draws out her subject’s emotions and feelings, in a sensitive and empathetic way. Her portraits are an observation and moment of connection between two people, rather than photographer and subject. In this article, she gives us ten tips for capturing travel portraits you will remember forever.

By Saraya Cortaville

Portrait photographer and X-Photographer Saraya Cortaville skillfully draws out her subject’s emotions and feelings, in a sensitive and empathetic way. Her portraits are an observation and moment of connection between two people, rather than photographer and subject. In this article, she gives us ten tips for capturing travel portraits you will remember forever. Continue reading “Ten tips for capturing unforgettable travel portraits”