Today FUJIFILM Europe unveiled its all-new Open Innovation Hub, located at its manufacturing and R&D centre in Tilburg, the Netherlands. In this hub Fujifilm will invite business partners to discuss innovative technologies and to find opportunities for solving technological challenges together. The new facility will join the two existing Open Innovation Hubs of Fujifilm in the USA and Japan. These Open Innovation Hubs are designed to allow business partners to become familiar with Fujifilm’s core technologies and applications, with the aim to create a base together for collaboration opportunities and future co-creation.
Link to Open Innovation Hub www.fujifilminnovation.eu
To see the unknown, to make new discoveries – starting from the very first telescope, humankind’s intense curiosity to expand the visual field has led to various inventions. Radar that locates a distant object or sonar that can analyze what’s beneath the sea surface are inventions which let us see what’s normally hidden from view. Did you know there is also an invention that enables us to “see” an intentionally hidden secret, and only under certain conditions? Let’s take brand tags for example, an easy target of forgery. Fujifilm invented a special filter which helps to identify a fake product. The system is called FORGE GUARD™. 
‘Innovating Out of Crisis’ explains the company’s dramatic transformation. Philip Kotler, marketing author, consultant and professor says: ”This wonderful book by CEO Shigetaka Komori is full of wisdom. Any company that is facing an earthshaking disruption must read how Fujifilm managed to survive while its long time nemesis, Kodak, ended up closing its doors.” ― Philip Kotler, Kellogg School of Management.
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