Category: Spotlight

Women4Women

What happens when your colleague tells you about the importance of breast cancer prevention and manages to get you hooked on her story? Thus WOMEN4WOMEN was born – the magazine written by women who work at Fujifilm every day to spread the technology and culture of breast cancer prevention. This work is dedicated to all women so that they never let their guard down and take care of themselves.

We dedicate the first edition of our magazine to you – no matter if man or woman, so you can become passionate about reading intense and exciting stories and look at technology as a fundamental aid in the fight against breast cancer, too.

For  this year´s Pink October, we have asked colleagues from the Medical Systems field across EMEA to share their experiences and become our ambassadors. Expect to meet biomedic engineers, radiologists, scientists, electronic engineers, industrial chemistry scientists, business and marketing managers, and physicians.

While collecting their stories, we were thrilled about how personal and professional experience can have such a positive influence on the result of their work. Being focused on women who offer their experiences, this approach might look like it is relevant for women only. But we can surely say that breast cancer is a disease that every gender should be aware of.

In case you got curious, feel free to follow the link to the magazine.

It’s #WorldAnimalDay – Fujifilm sells medical systems to boost veterinary care

You have a cat, your sister has a horse and the two of you have a favourite animal at the zoo? If any of these animal friends is not doing well and needs to go for an x-ray, for example, our technology can help treat patients of any size.

Horses, small, or zoo animals can all fall ill and require adequate treatment. With our products we are looking to support veterinarians in their daily quest to advance the welfare of animals.

Thank you to Fujifilm Germany’s Medical Systems division, who have kindly shared these insights with us today. To learn more about their work, visit their homepage (in German). For our readers outside of Germany, please visit our European presence.

NEVER STOP – Looking at the future with confidence

During COVID-19, we as Fujifilm had to reinvent ourselves and change the way we work. Thanks to team spirit, problem-solving and a certain dose of irony, all of our Fujifilm staff members across EMEA have managed to reinvent ‘business as usual’ . We want to show our gratitude to all employees for adapting so quickly and effectively to the ‘new normal’.
Together with our employees and full of positivity, we are now looking to the future with confidence.

Wall Street Journal on instax boom

Wall Street Journal

Wall Street Journal has published a surprising movie on the Fujifilm instax boom.  “Fujifilm’s instax camera is back in the spotlight after nearly two decades, thanks to a growing taste for analog, especially among young buyers. Fujifilm Holdings Corp. said it expects to sell a record 5 million units of the instant-film camera in the fiscal year ending March 31, compared with 1.4 million of its digital cameras. And it sees strong growth for the instax next year.” the Wall Street Journal writes. “We aim to sell at least 6.5 million instax cameras next fiscal year,” Go Miyazaki, director in charge of Fujifilm’s photo imaging-products division, said in a recent interview.”
See the video here.

Flight of the Swans

Fujifilm is honoured to be sponsor to “flight of the Swans” expedition

‘Flight of the Swans’ is a mission that connects wildlife, wetlands and people; from the wilderness of  the arctic tundra all the way to Slimbridge, UK. One woman, 7.000 km, 11 countries, by Paramotor glider; a daring bid to fly with one of nature’s great migrations on a quest to save Bewick’s swans.

The movie puts a totally new spin on migration with an epic 7,000km journey by Paramotor glider from the Bewick’s Swans arctic breeding grounds back to the UK.

Sacha Dench and the expedition team will be flying the Bewick’s entire flyway, often at altitudes as low as 100m on a voyage that lasts as long as ten weeks; providing a birds eye view on the challenges facing these critically endangered birds. Once they’ve safely navigated the vast Russian tundra – and its polar bears – Sacha and the team will continue to track the swans’ progress through Finland, Estonia, Latvia, Lithuania, Poland, Germany, Denmark, Netherlands, Belgium and France.