Spotlight – Fujifilm Corporate Blog

Fujifilm House of Photography London

Welcome to the Fujifilm House of Photography in the heart of London, UK. Opening its doors at the beginning of 2020, only to close them a few weeks later due to a crisis that dominates our daily lives. Nevertheless, this project has proven to be a great success and welcomes thousands of visitors every week.

Fujifilm House of Photography, located in the heart of Convent Garden, London, is the UK’s first experience center around photography, celebrating all aspects of taking, making and sharing photos. Three floors are dedicated exclusively to Fujifilm products, including our instax cameras and printers, as well as our X and GFX camera systems, lenses, accessories and more.

Want to do a photo shoot but do not know where? No problem, the Fujifilm House of Photography has it all. Our House of Photography has its own studio that YOU can rent. It is equipped with professional lighting, creative backgrounds and accessories, so you can learn, experiment and take great pictures. Of course, this is a place for beginners and experienced photographers alike. Fujifilm’s expert staff is on hand to assist you if needed, and you can use Fujifilm cameras and lenses for FREE during your stay at the studio.

Want to learn more about cameras and how to get the most out of them? Take one of our photography classes or join other like-minded people to try out a new genre of photography or our equipment while exploring new places t one of our photowalks.

Another highlight is hidden on the second floor, dedicated to photographers and their work. Welcome to the small but mighty photography gallery at the House of Photography in London. Experience the work of passionate photographers in the frequently changing gallery. Pro-tip: The window above “The House of Fujifilm” sign, which you can see from the street, already gives you a hint of what the current exhibition is about.

There’s more to the Fujifilm House of Photography than you might think. If you’re in London, you should definitely put it on your bucket list!

Fujifilm’s APTC in Zaventem: Where Innovation meet Print Perfection

Located in Zaventem, Belgium, the Fujifilm Advanced Print Technology Centre (APTC) is a state-of-the-art printing center that provides the latest technology and services for a wide range of industries. From printing books and magazines to packaging, the APTC is a hub of innovation and technology that showcases the latest advancements in print.

At the APTC, customers have access to a wide range of cutting-edge printing technologies, including digital printing, offset printing, and packaging printing. The facility is equipped with the latest printers, software, and equipment, and offers customers the opportunity to test and experience new technologies and techniques. This allows customers to make informed decisions about their printing needs, and to stay ahead of the curve when it comes to the latest advancements in printing technology.

In addition to providing access to the latest printing technology, the APTC offers a range of services and support to customers. The center’s experts provide technical support, training, and advice, and are available to help customers with their printing needs. Whether it’s printing a small batch of brochures or producing a large print run, the APTC is equipped to handle a wide range of projects, and offers customers the expertise and support they need to achieve the best results.

INSTAX Christmas decoration DIY

Only 24 days let until it is Christmastime again! Today, we show you how you can quickly create a unique Christmas decoration with your favorite photos.

For this you will need:

1 glass
Water
Water beads
Mini Christmas decoration
1 floating candle
Your favorite Christmas photo
Transparent tape if needed

First, put the water beads in a bowl with water and let them swell overnight.

The next day you can print out your Christmas motive with your INSTAX-Square Smartphone Printer like here, or you shoot a new one with your INSTAX camera. If you want to protect it from water, you can try wrapping it in clear tape.

Now take your jar and alternate filling it with a little of the decoration and the water beads. In the middle you put the INSTAX instant picture. When the glass is almost full, fill it up with water – and all at once the water pearls disappear!

Now your INSTAX photo floats in the middle of your great Christmas decoration! You can round off your DIY now, in which you put a floating candle in your glass, so you have conjured up a double eye-catcher.

A few tips: it’s best not to use real candy canes, because they dissolve quickly. Please note that it is possible that the INSTAX instant picture may change if it is in the water for a longer time.

See the video for more detailed instructions!

Discover the new Wonder Photo Shop Barcelona concept

The successful Wonder Photo Shop concept, a new era of photoshops, continues to evolve seven years after its launch, true to the FUJIFILM motto “Never Stop”. Wonder Photo Shop is becoming a reference for photo culture, appealing to the entire community: from analogue and instant photography enthusiasts to photo amateurs and professional digital photographers.

History:
On 8 October 2015, the first Wonder Photo Shop in Europe opened in Barcelona on Gran de Gràcia street. Since then, the concept has spread worldwide, offering a perfect place where creativity, design, and technology come together to transform our memories and special moments into a unique and personal experience.

At Wonder Photo Shop, there is something for everyone! Besides inspiration for photographic projects or crafts, you can also discover the advanced technology of digital cameras and the most eco-friendly photo printing systems or start capturing your favorite memories with analogue cameras like in the good old days. Why not try the disposable cameras, films, and instant cameras that are once again becoming popular with young people? In addition, there will soon be new services and attractive new products that will delight photography lovers.

“We hope that all our friends will join us in this new 360º degrees project and that we can continue to expand the number of followers that Wonder Photo Shop Barcelona has garnered over the years, the origin of a large global community that continues to promote photography in all its dimensions, from analogue to digital and including the most disruptive technologies such as AI,”
Eduardo López, Director of Imaging and Recording Media at Fujifilm Europe Gmb, Sucursal en España.

You can find more Wonder Photo Shops near you, even outside Barcelona! Click here to discover more locations: https://wonderphotoshop-eu.fujifilm.com/#store

See you at the Wonder Photo Shop!

How Fujifilm’s Innovation Has Made It Prime for the 21st Century

Once best known as a leading maker of photographic film, Fujifilm has reinvented itself through innovation and diversification into new business areas.
“How Fujifilm’s Innovation Has Made It Prime for the 21st Century” is an interview with Teiichi Goto, President of FUJIFILM Holdings, who talks about Fujifilm’s innovation, leadership, and other features.

“We utilized our expertise in the photographic industry to build a new base for the business, allowing our extensive portfolio to become highly rational and technologically in sync. Under the slogan of “a second foundation”, we implemented a series of reforms which allowed us to not only survive, but thrive as a first-rate enterprise.”
Teiichi Goto, CEO, Fujifilm Holdings

Since its founding in 1934, as a maker of photographic film, Fujifilm’s story has been one of technological excellence and diversification in keeping with changing times. Foreseeing the advancement of digitization in the marketplace, it boldly embarked upon the challenge of developing digital imaging cameras and other key technologies in the digital era.

With demand for photographic film declining sharply since 2000, Fujifilm leveraged its expertise to push growth in healthcare, materials, and business innovation.

This revenue composition ratio is provisional numbers for FY2020 after changing in segment from FY2021.

Fujifilm’s corporate slogan, “Value from Innovation”, reflects its commitment to creating innovative technologies, products, and services to provide new value to the world by taking on challenges and growing together with the spirit of “NEVER STOP”.

The two phrases “express our corporate stance, our DNA, and represent our strong will to continue to improve and make society, the world, and the future better,” says Goto.

Teiichi Goto puts emphasis on “trust” and “integrity”, which he describes as “the most important values underlying the corporate culture of the Fujifilm”. This has set the foundation for the company, and it will continue to grow its business through implementing new initiatives with an eye on the future.

Read here the full article: The Pursuit of Innovation | Fujifilm which has been produced in partnership with CNN International Commercial and FUJIFILM Global.

The Perseids are coming up

Perseids. This meteor shower is an annually recurring spectacle in which a shooting star can be seen in the firmament about every three minutes during the so-called shooting star night.

The Perseids 2021 are coming up. We gathered some important information about the nights of the meteor showers at a glance. Every year between July 17 and August 24, 2021, the Perseids light up the night sky. Whenever the earth on its orbit comes very close to the former orbit of comet 109P/Swift-Tuttle, the number of shooting stars increases. In ideal conditions, you can observe and enjoy more than 100 shooting stars per hour. The maximum of the Perseids will be reached in the night from August 12 to 13, 2021. On this night, you can discover and photograph particularly many shooting stars in the night sky between 7pm and 10pm.
For the Perseids the middle northern latitudes are the best location to observe the shooting stars. The best way to see the Perseids is to look to the northeast.

So that you do not miss the natural spectacle in the sky and can observe well, we have a few tips for you:

Pay attention to the weather forecast
Choose a dark place outside the city for observation, then you can see the stars best
The most comfortable way to observe the stars is lying down

As settings, the photographers here at FUJIFILM recommended us the following equipment and these settings and parameters for the camera:

Tripod and a remote shutter release with radio
Wide angle lens
Aperture 2.8
Shutter speed 25 seconds
ISO 3200
White balance 2800

For all readers from Germany and Austria, we would also like to point out the courses of Eugen Kamenew who is also the photographer of the amazing picture above! He regularly offers courses on astrophotography and star photography (www.kamenew.net). It is worthwhile!
He is a freelance astrophotographer and official FUJIFILM X-Photographer. With a degree in sociology, his photographic work focuses on people in a cosmological context. He was awarded the “Astronomy Photographer of the Year 2014” by the Royal Greenwich Observatory in London and BBC Sky at Night magazine.

Additionally, we would like to encourage you to have a look at his social media Channels on Facebook, Instagram and Youtube where you can see more of his amazing work.