Category: photographs

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GFX Cameras: The Ultimate Solution for Absolute Accuracy and Flexibility in Commercial and Scientific Imaging

In today’s fast-moving world, businesses need the best tools to meet their constantly growing demands. This is especially true in the field of imaging and photography, where quality is paramount. With the GFX system camera and its accessories, Fujifilm Digital Imaging Solutions offers a versatile and unparalleled imaging solution that meets the diverse needs of commercial imaging applications.

At the heart of each GFX system camera is a 43.8mm x 32.9mm CMOS image sensor that delivers incredible image quality. This makes the camera ideal for a wide range of commercial imaging applications that require flexibility and versatility. From product photography to architectural photography and everything in between, the GFX system camera is designed to meet the needs of the most demanding professionals.

At moments when absolute color accuracy and pixel information are critical, Fujifilm’s latest Pixel Shift technology, available on the GFX100, GFX100 IR or GFX100S cameras, produces incredibly detailed images with a maximum resolution of 400MP. This is of immediate benefit to institutions or organizations conducting historical research, archival projects or scientific studies where accuracy and precision are paramount.

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Urban documentary tips with Fujifilm X-H2S by David Lambot

We have stumbled upon a remarkable tutorial on our colleague’s YouTube channel that we would like to share with you. This tutorial is an excellent resource for anyone looking to learn something new or expand their knowledge on interviewing someone for the production of a documentary.

But first one step after the other: Are you interested in creating an urban documentary using your Fujifilm X-H2S camera? Documentaries are a powerful medium that can convey important messages and spark meaningful conversations. However, producing a documentary requires careful planning, attention to detail, and the right equipment. We recently stumbled across an intriguing YouTube video by our Belgian colleagues on tips for urban documentary. In this blog post, we’ll be sharing tips from X-Creator David Lambot (also known as Monsieur Camera) on how to conduct interviews for your documentary or commercial using the Fujifilm X-H2S camera.

Tip 1: Recording Your A Footage

Your A footage is the main footage used to interview your subject, and it forms the basis of your editing. Therefore, it’s crucial to pay attention to your framing, lighting, and location. When filming your interview, consider using a wide-angle shot and a narrow-angle shot to simulate the presence of two cameras. This will allow you to capture different perspectives that you can later use to enhance the visual appeal of your documentary.

When choosing your location, ensure that it’s not too noisy or has too many disruptive elements that can interfere with your recording. You can also use your grid of thirds to frame your subject in a visually appealing way.

If you’re filming outdoors, try to schedule your interview two to three hours after sunrise or three to four hours before sunset. This is the golden hour when the lighting is soft and warm. Avoid filming when the sun is directly overhead as it can create harsh shadows and make it difficult to control your exposure.

Lastly, use the autofocus feature of your Fujifilm camera. The Fujifilm X-H2S camera allows you to configure it on eye detection, which will ensure that your subject is always in focus.

Tip 2: Audio Recording

The audio recording is arguably the most critical aspect of your documentary production. Without clear, high-quality audio, your documentary will not be successful. Therefore, invest in a quality lavalier microphone or shotgun mic that will capture your subject’s voice clearly without any background noise or interference.

If your Fujifilm camera allows it, consider using an XLR type audio module to use professional equipment. The Tascam XLR audio module is specifically designed for Fujifilm and communicates through the flash shoe. Use headphones to monitor your recording and ensure that external noise reduction is enabled to avoid any distractions.

Tip 3: B Footage

Your B footage is the illustration footage used to complement your subject’s words. To ensure that your B footage is relevant, consider recording it after the interview. This way, you can concentrate on capturing footage that relates to your subject’s speech.

When filming B footage, use classic framing techniques that can be applied to any project. For instance, the rule of thirds or the leading lines technique can be used to create visually appealing footage.

Tip 4: Prepare Your Questions

Before conducting your interview, prepare your questions carefully. This will help you stay on track and ensure that you cover all the essential points. Start with general questions and then move on to more specific ones.

When conducting your interview, remember to be patient and listen actively. Give your subject enough time to respond and avoid interrupting them. By doing so, you’ll be able to capture authentic and meaningful responses that will make your documentary more impactful.

Producing a documentary requires careful planning and attention to detail. By following these tips, you can use your Fujifilm X-H2S camera to create a powerful urban documentary that conveys your message effectively. Remember to pay attention to your framing, lighting, and audio recording, and prepare your questions carefully. Good luck with your documentary!

World Wildlife Day 2023

Today is World Wildlife Day 2023, and this year’s theme is “Celebrating Diversity: Promoting Conservation and Sustainable Use of Wildlife.” As we reflect on the beauty and importance of wildlife in our world, we can’t help but admire the stunning photographs captured by Fujifilm X-Photographers.

These photographers have dedicated their lives to capturing the beauty of wildlife in its natural habitat, and their work has inspired countless individuals to become advocates for wildlife conservation. Their photographs have the power to transport us to far-off lands and introduce us to rare and endangered species that we might never have the chance to encounter in person.

The Fujifilm X-Photographers are a group of talented photographers from around the world who have been selected by Fujifilm for their exceptional skills and creative vision. They use Fujifilm’s high-quality camera equipment to capture stunning images of wildlife, landscapes, and people, showcasing the diversity and beauty of our world.

As we celebrate World Wildlife Day 2023, it’s essential to recognize the role that these photographers play in raising awareness about the importance of wildlife conservation. By sharing their work on social media, in galleries, and in publications, they inspire us to take action to protect our planet’s most vulnerable species and their habitats.

Their work reminds us of the intricate relationships that exist in our natural world and the importance of preserving biodiversity. Through their lenses, we can witness the beauty of the natural world and gain a deeper appreciation for the fragile ecosystems that support our planet’s life.

If you’re interested in wildlife photography or simply admire the work of these talented photographers, make sure to check out the virtual X-Story Showcase hosted by Fujifilm. Here, you can view the stunning work of these photographers and gain insight into their creative processes.

World Wildlife Day 2023 is an opportunity to celebrate and protect the diversity of life on our planet. By supporting the work of wildlife photographers and becoming advocates for conservation, we can ensure that future generations will be able to experience the beauty and wonder of our natural world.

© Simone Sbaraglia (Italy)
© Javier Ramos (Spain)
© Peter Delaney (South Africa)
© Dariusz Ogłoza (Poland)

The design for the header image was created by ©Xavi Reñé (@wildlife_erra).

Do you recognize this image?

We are sure that almost everyone is familiar with this. Exactly! This image depicts the famous default wallpaper hill of Microsoft’s Windows XP™ operating system.

A ‘digital window’ overlooking a green hill and blue sky in the Los Carneros American Viticultural Area of the California Wine Country. This photo, named Bliss, consistently makes a Windows XP™ PC recognisable.

However, if you think Microsoft© created it in one of its design studios, you are wrong. The Bliss is a completely original photo with slight editing.

Charles O’Rear, former National Geographic photographer, took the photo in January 1996 and Microsoft© bought the rights to it in 2000. O’Rear used a 1980 Mamiya RZ67 SLR camera and Fujifilm Velvia film to take the image, a film often used among nature photographers and known to saturate some colours.

Since it was the beginning of the millennium and technology was not as advanced as it is today and it was not possible to send the photos digitally Microsoft© decided to obtain the actual negative film for the best results. Microsoft© decided to have O’Rear fly in to have the film delivered personally: it was the cheapest and fastest way to get his hands on the film that would become one of the world’s most iconic photos.

The photo is mostly as it was taken in reality. Although there was later speculation that the image had been created with software such as Adobe Photoshop, O’Rear claims that it never was.

Microsoft© retouched the photo by slightly darkening the green spot on the hill, but other than that, O’Rear’s camera did the rest. The saturated colours are the result of Fujifilm Velvia film, which is known to saturate colours somewhat.

Microsoft© gave the photo its current name and made it a key part of its marketing campaign for XP.

It is estimated that billions of people have seen the image, making it perhaps one of the most viewed photographs in history.

Look the iconic hill on Google Maps.

X-Summit Tokyo 2022

Check out the “X Summit Tokyo 2022” and find out more about the new additions to the Fujifilm X system. The new products will be presented by Fujifilm and X photographers will tell their thoughts about them. Do not miss the exciting news!

Fujifilm launches FUJIFILM X-T5

  • Featuring the latest 40.2MP sensor and image processing engine to deliver superior image quality and fast AF
  • Equipped with three dials on the top panel and a three-way tilting LCD monitor despite being lightweight and compact

X-T5 features the fifth-generation devices, i.e. the back-illuminated 40.2MP sensor “X-TransTM CMOS 5 HR” and the high-speed image processing engine “X-Processor 5.” Its superior image quality and high mobility make it a perfect choice for still photography. The compact camera body, weighing just 557g, is equipped with advanced features including the five-axis in-body image stabilization (IBIS) of up to 7.0 stops, as well as AI-based subject-detection AF and high-speed AF. Other features include three dials: ISO, shutter speed and exposure compensation, and three-way tilting LCD monitor delivering greater comfort in photo shooting. The X-T5 will be a perfect companion to cover a wide variety of photographic genres from snapshots / documentary photography, in which its portability is a major asset, to landscape photography and portraiture, which demands superior image quality.

Fujifilm launches FUJINON XF30mmF2.8 R LM WR Macro

  • Introducing a standard macro lens for mirrorless digital cameras with the minimum focus distance of 10cm and maximum magnification ratio of 1:1
  • Delivering high mobility thanks to compact design and fast, accurate and quiet AF

The XF30mmF2.8 R LM WR Macro is a standard prime lens with the focal length of 30mm (equivalent to 46mm in the 35mm film format). Its standard 30mm focal length provides the angle of view perfect for portraiture and snapshots that take advantage of natural perspectives. The minimum focus distance of 10cm and the maximum magnification ratio of 1:1 (equivalent to 1.5x in the 35mm film format) mean the lens is highly versatile, adapting to a variety of situations, with its capacity to go up close and personal to the subject in limited space, e.g. tabletop photography of food. It is designed compact and equipped with fast, accurate and quiet AF for high mobility.

X Summit Tokyo 2022

You can watch the recording of the livestream here as well as even more recordings of past Summits or on our Official FUJIFILM X Series YouTube channel.

September – Beginning of Grape Harvest Season

That’s right, grape harvest season is here and it is probably the favorite season of all wine lovers and connoisseurs.

X-Photographer Thomas B. Jones is a German/American photographer specialized in portrait and documentary photography. Meeting interesting people, exploring exciting places and capturing otherwise fleeting moments nourish his passion for photography. 

In Germany, grape harvesting usually starts around mid-September, fitting this occasion, we found this xX-story documentation “Generation change at the Kusterer winery” by @thomas_jones_fotografie.

Since July 2020, Maximilian Kusterer has been the owner of the Kusterer Winery in Esslingen, which he took over from his parents. In 2012, he created his first own wine and today, he focuses primarily on elegant fruit and a discreet use of wood.