Category: Consumer

Discover the world of photography and creativity with Fujifilm’s range of consumer products, including digital cameras, Instax instant cameras, and photo printing solutions.

Fujifilm House of Photography London

Welcome to the Fujifilm House of Photography in the heart of London, UK. Opening its doors at the beginning of 2020, only to close them a few weeks later due to a crisis that dominates our daily lives. Nevertheless, this project has proven to be a great success and welcomes thousands of visitors every week.

Fujifilm House of Photography, located in the heart of Convent Garden, London, is the UK’s first experience center around photography, celebrating all aspects of taking, making and sharing photos. Three floors are dedicated exclusively to Fujifilm products, including our instax cameras and printers, as well as our X and GFX camera systems, lenses, accessories and more.

Want to do a photo shoot but do not know where? No problem, the Fujifilm House of Photography has it all. Our House of Photography has its own studio that YOU can rent. It is equipped with professional lighting, creative backgrounds and accessories, so you can learn, experiment and take great pictures. Of course, this is a place for beginners and experienced photographers alike. Fujifilm’s expert staff is on hand to assist you if needed, and you can use Fujifilm cameras and lenses for FREE during your stay at the studio.

Want to learn more about cameras and how to get the most out of them? Take one of our photography classes or join other like-minded people to try out a new genre of photography or our equipment while exploring new places t one of our photowalks.

Another highlight is hidden on the second floor, dedicated to photographers and their work. Welcome to the small but mighty photography gallery at the House of Photography in London. Experience the work of passionate photographers in the frequently changing gallery. Pro-tip: The window above “The House of Fujifilm” sign, which you can see from the street, already gives you a hint of what the current exhibition is about.

There’s more to the Fujifilm House of Photography than you might think. If you’re in London, you should definitely put it on your bucket list!

From Broadcasting to Manufacturing – the advantages of using FUJINON Lenses for your Machine Vision needs

Machine vision lenses have become an essential component in various industries, from manufacturing to quality control. These lenses allow machines to ‘see’ and capture images with high accuracy and precision. Among the many lens manufacturers in the market, why do people choose FUJINON lenses?

One reason is the wide range of product categories that Fujifilm offers. They are the only comprehensive lens manufacturer handling lenses in a wide range of sizes, materials, and shapes. Their lenses range from large to tiny aperture lenses, lenses for 8K and 4K high-definition TV broadcasting, interchangeable lenses, and cinema lenses for digital cameras. Professionals in the broadcasting industry worldwide recognize the high performance and quality of FUJINON lenses, as evidenced by their several Engineering Emmy Awards.

Another reason is the advanced technologies that Fujifilm has accumulated over its more than 80 years in the business. The company has been manufacturing high-precision lenses since 1940 and has since developed numerous products that lead the world. Fujifilm’s expertise in manufacturing, processing, assembly, and other technologies allows them to deliver consistent high resolution performance in a wide range of installation environments.

Fujifilm’s global network is also a notable advantage. With sales and production bases in more than 30 countries worldwide, the company develops its logistic marketing from a global perspective and provides quick and tailored local services at each base. This ensures that customers receive the best possible service, regardless of their location.

The total number of FUJINON Machine Vision Lenses produced is a testament to the brand’s quality and reliability. With more than 1.1 million lenses produced, the company continues to evolve technologically and address customer needs with a variety of products. Fujifilm lenses manufactured by bringing together the company’s state-of-the-art technologies are used at production and quality inspection sites all around the world.

GFX Cameras: The Ultimate Solution for Absolute Accuracy and Flexibility in Commercial and Scientific Imaging

In today’s fast-moving world, businesses need the best tools to meet their constantly growing demands. This is especially true in the field of imaging and photography, where quality is paramount. With the GFX system camera and its accessories, Fujifilm Digital Imaging Solutions offers a versatile and unparalleled imaging solution that meets the diverse needs of commercial imaging applications.

At the heart of each GFX system camera is a 43.8mm x 32.9mm CMOS image sensor that delivers incredible image quality. This makes the camera ideal for a wide range of commercial imaging applications that require flexibility and versatility. From product photography to architectural photography and everything in between, the GFX system camera is designed to meet the needs of the most demanding professionals.

At moments when absolute color accuracy and pixel information are critical, Fujifilm’s latest Pixel Shift technology, available on the GFX100, GFX100 IR or GFX100S cameras, produces incredibly detailed images with a maximum resolution of 400MP. This is of immediate benefit to institutions or organizations conducting historical research, archival projects or scientific studies where accuracy and precision are paramount.

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Wonder Photo Shop – Fujifilm Europe Brings Back the Joy of Printing & Displaying Your Photos

The “Wonder Photo Shop” is a place where customers can come and create their own personalized photo products. The store offers a wide range of services including photo printing, album and book creation, personalized photo gifts and accessories, and even photo workshops. It is a one-stop-shop for all your photo needs.

With the rise of digital photography and the decline of film photography, the art of printing photos has somewhat been lost. The process of printing and displaying your photographs has become more difficult and less accessible, with many people opting to simply store their pictures on a computer or phone. However, the “Wonder Photo Shop” powered by Fujifilm Europe has created a new era of photo printing stores, bringing back the joy of printing and displaying your photos.

One of the most unique features of the “Wonder Photo Shop” is the Fujifilm instax range. This range offers instant film cameras and printers, allowing customers to capture and print their memories in seconds. The instax range has become increasingly popular over the years and is now available in many variations and colors, including the latest instax mini Link printer, which connects to your phone via Bluetooth.

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Fujifilm & Kama Showcase World-Class Digital Print and Converting Technologies at interpack 2023

Fujifilm Graphic Communications Europe has joined forces with Kama, leading print finishing and cutting technology experts, to showcase a world-class digital print and converting production demonstration at interpack 2023. The event will take place at the Fujifilm stand (Hall 8a, Stand F65), where visitors will witness live demonstrations of the Kama ProCut 76 Foil and Fujifilm’s B2 sheet-fed Jet Press 750S and Revoria Press PC1120 6-colour digital press.

Kama’s offline post-press technology is designed to seamlessly convert Fujifilm’s best-in-class digital print output into a range of high value packaging products. Packaging converters can gain a competitive edge and expand their business potential in the production of high-quality folding cartons.

The Kama ProCut 76 Foil is one of the most versatile, accurate, and efficient solutions for premium packaging production. It offers ten different post-press and enhancement functions, including cutting, creasing, perforating, embossing, braille, hot foil finishing, and holograms. Extensive testing has proven the reliability of these solutions in the production of high-quality, shorter run folding carton packaging.

“The compatibility of KAMA’s easy to use and flexible finishing technology with our high-quality digital presses gives packaging converters additional production options, which in turn will enable them to engage new customers and enter new markets.”

Manuel Schrutt, Head of Packaging at Fujifilm Graphic Communications EMEA

“Our collaboration with KAMA demonstrates how the Jet Press and Revoria are suitable for both the packaging and commercial print markets, including food packaging, thanks to our unique FS1 ink technology.”

Taro Aoki, Head of Digital Press Solutions, Fujifilm EMEA

“At interpack, we will be showing live demonstrations of the KAMA ProCut 76 Foil machine converting and embellishing print produced on the Jet Press 750S High Speed Model at a quality level that satisfies even the most demanding markets such as beauty and cosmetics.”

Bernd Sauter, Managing Director KAMA GmbH

Make sure to visit the Fujifilm stand (Hall 8a, Stand F65) at interpack 2023 to witness the live demonstrations and learn more about the collaboration between Fujifilm and Kama. Don’t miss the opportunity to gain a competitive edge in the production of high-quality folding cartons.

Pumped for INSTAX mini 12

You have probably heard and seen it already, but just in case, our INSTAX mini 12 is finally here and will be available everywhere from 16 March! Unlimited joy and your favorite colors combined in one instant film camera. Our colleagues from instax have created such an amazing post, deep diving into the newest features of mini 12. Here are all essential facts you need to know:

Instant photos & unlimited joy

It is all about living in the moment and with the instax mini 12 it is time to capture all your delicious meals, exciting events, or whatever you want to capture and turn into an unforgettable memory.

Improved auto exposure (shoot in all lights), automatic adjustable flash and a lens with some handy features (turn once to turn it on, twice for Close-up Mode, all the way back to switch it off) make the mini 12 easy to handle for everyone.

Your favorite new color

INSTAX mini 12 comes in five cute colors – Blossom Pink, Mint Green, Clay White, Lilac Purple and Pastel Blue.

Which one is your favorite? Choose one and get started.

Selfies made simple

Where are the selfie lovers?

With the new and improved Close-up Mode and the selfie mirror on the front, you can kiss goodbye guesswork.

Let’s get digital

Along with the INSTAX mini 12 we also launched the new INSTAX UP! app, allowing you to scan and drop every print into a custom background.

It is easy to share your prints with everyone online afterward, you can also get inspo on INSTAX DIY projects and all the other features the app has to offer.