Fujifilm Corporate Blog

Extreme Cinematography with AJ Bleyer & FUJINON Premista

The right lens puts you beyond the boundaries of what’s possible on screen – especially, in extreme cinematography, where imagination takes over the limits. DGA director AJ Bleyer shows it like nobody does.

In his latest extreme Red Bull Racing commercial, he tried out our FUJINON’s 19-45mm Premista wide cine-zoom lens paired with the RED Digital Cinema V-RAPTOR inside an airplane. And the results are jaw-dropping!

“Equipped with a RED V-Raptor, FUJINON Premista, and our new eND RF to PL adapter, we team up with Red Bull Racing for a series of back-to-back jumps across California and Washington,”
AJ Bleyer.

The video is still being processed, meanwhile, here are some impressive shots from behind the scenes. Check the full story here.

Halloween Crafting: How to make a DIY Jar-o’-Lanterns with INSTAX?

It’s almost Halloween, and you’re probably itching to get creative with your home decorations. Well, here’s a spooktacular DIY design that’s so easy it’s scary! Sophiagaleria shared a great idea for a unique Halloween photo jar which you can make in no time just with your INSTAX mini Link Printer and some simple items.

What will you need?

a screw-top jar;
tangerines;
a black waterproof pen;
mini fairy lights (LED);
INSTAX mini Link Printer;
wooden sticks.

Step 1. Draw spooky faces

First, get your tangerines ready. Take your black waterproof pen and let your creativity run wild drawing funny or scary Halloween faces on the tangerines. It may be classic jack-o’-lanterns, sinister smiles, or even spooky ghosts. Feel free to experiment!

Zooming in on Wildlife: GFX100 II Test-Drive with Shelley Pearson

Bird photography is a delicate art that requires patience, precision, and a dash of wonder. Each bird presents a unique challenge. You learn to anticipate their moves, study their habits and habitats, becoming a part of their world. Every click of your camera is a hunt for a perfect moment, and your lens must be incredibly accurate and responsive to capture the elegance of a hummingbird’s glance or the wild spirit of an eagle’s flight. It’s about capturing life in its tiniest and the grandest.

Based in Australia’s west coast, a professional bird and wildlife photographer Shelley Pearson tried the new GFX100 II camera paired with the Fujifilm GF 250mm F4 LM OIS WR prime lens and the Fujifilm teleconverter GF 1.4X TC WR in the field.

Crafting Quality: A Glimpse into FUJIFILM Manufacturing Europe

FUJIFILM Manufacturing Europe in Tilburg is a state-of-the-art facility that produces a wide range of high-quality photo paper and photographic film. Located in the heart of the Netherlands, the facility is one of the most advanced manufacturing plants in the world, with cutting-edge technology and processes that ensure exceptional product quality and consistency.

Since its establishment in 1982, FUJIFILM Manufacturing Europe in Tilburg has been at the forefront of photographic technology, constantly developing new products and improving existing ones. The company’s focus on innovation has led to a range of industry-leading products, including the Crystal Archive photo paper, which is widely used in the photographic industry due to its high image quality, color reproduction, and longevity.

Click, Whirr, Captured! INSTAX shows up at the University of Porto

There are fairy times when technology and creativity blend in a unique way. That is when true wonders are born – and INSTAX is a real pro at this mastery. On October 10-12, Fujifilm Portugal thunderstruck the FEUP Career Fair 2023 – the biggest recruitment event in the School of Engineering of Porto University.

With leading-edge INSTAX Link printers and the very first digital camera in the lineup INSTAX Pal, we turned the campus into the live lab for creating memories. Young talents could discover the transformative power of photography and the art of turning small moments into big, everlasting memories.

It is not just about showcasing cutting-edge technology. It’s a reminder that everything is possible if glimpsing out of the box.

Premiere in Europe: FUJINON SX1600 long-range surveillance camera system goes to Milipol 2023

When looking at MARVEL’s superheroes, we sometimes imagine how cool it would be – to have their superpowers in the real life. For instance, what if we could see kilometres away spotting every detail as if it was right nearby? Then, we could quickly identify available parking spots when running late to the cinema. We would never be stuck in a traffic jam again, zooming accidents, congestions, and road signs from far away. Moving to a bigger scale, we would prevent crimes, safeguard people, forecast disasters – be real superheroes MARVEL couldn’t dream of.

Well, maybe, our eyes are not that strong. But we have curious minds and innovative technologies to go much further.

With the latest FUJINON SX1600 long-range surveillance camera system, you can turn your safeguarding capabilities into a superpower, no matter whether it’s used for cityscapes, maritime, highways, public facilities, or critical infrastructure. This newbie lets you spot a needle in a haystack from kilometers away and turns distant specks into clear, unmistakable details, making long-range surveillance not just effective but truly remarkable.

On November 14-17, the FUJINON SX1600 will be showcased in Europe for the first time. We are presenting it at the Milipol Paris 2023 – the leading event for homeland security and safety with 1000+ exhibitors and 30 000+ visitors from over 150 countries. In 2019, our FUJINON SX801 took the stage, showing breath-taking capabilities, and now, following the best practices, we are bringing to the table the new era of long-range surveillance solutions.

Check out the video to see what FUJINON SX801 is capable of.

The Fantastic Forty: Fujifilm gets the highest number of winners at Good Design Award 2023

At Fujifilm, innovation and excellence are at the heart of everything we do. This year, we are thrilled to announce the Fantastic Forty of the prestigious Good Design Award 2023 winners represented by products from diverse business areas: from instant and mirrorless cameras, binoculars, and multifunctional printers to advanced medical equipment.

Five years in a row, we receive the highest number of awards among all the award winners. And we are particularly delighted that our mirrorless digital camera FUJIFILM GFX100 II and structural colour inkjet technology joined the ranks of the Good Design Best 100.

Capture Life’s Moments Like Never Before with INSTAX Pal

In an age where small moments mean the world, our latest innovation among digital cameras is set to redefine how we capture memories. In the end of September, our colleagues from the Imaging Solutions division, proudly unveiled the INSTAX Pal digital camera – a ground-breaking addition to the acclaimed INSTAX series.

The INSTAX Pal’s here to transform the way you experience photography. This palm-sized camera joins small moments and big memories, making photography more accessible and engaging. Designed to make your shooting experience truly enjoyable, it’s all about simplicity, creativity, and a whole lot of fun. Let’s delve into the world of INSTAX Pal and discover what’s the whole buzz is about.

Fujifilm gears up for drupa 2024 with new extensive product portfolio

The world’s #1 print technology trade fair drupa 2024 is back to town – and from May 28 to June 7, we are heading to Düsseldorf with an extensive range of our new pre-press, print and finishing production.

For the last few years, Fujifilm’s product portfolio faced a significant transformation across all market sectors, so this time, we’ve booked a 20% larger stand to showcase all the latest novelties and developments together in one place for the first time.

What’s on the list?

Since 2021, we redesigned and relaunched our Acuity wide format printer range, and upgraded the analogue packaging portfolio. We’ve also launched our first digital flexible packaging press, and notably expanded the range of our toner press solutions for the commercial print market with two new mid-range models – the Revoria Press EC1100 and the Revoria SC170/180. They were already showcased this autumn, at major global global events for printing, packaging, and visual communication – Sign & Print in Sweden, C!Print in Spain, and The Print Show in the UK.

“With the launch of the Revoria Press and ApeosPro ranges, combined with the industry-leading Jet Press 750S High Speed Model, we now have a full range of inkjet and toner solutions to offer the best of both worlds to any commercial print business, whatever the demands of their customers,”
Taku Ueno, Senior Vice President, Graphic Communications Division, FUJIFILM Europe GmbH.

And there’s more to come! We cannot wait to share with you the latest ground-breaking news about our toner portfolio and show how Fujifilm’s expanded portfolio, in conjunction with our industry-leading partners, can help print businesses across all sectors.

This year, drupa 2024 once again turns into one of the biggest global meeting points of industry leaders, start-ups, and innovators from all around the world, and it’s your best chance to network and explore the latest trends and insights at Five Special Forums:

drupa CUBE

Here, leading experts from different corners of the planet will give you valuable insights for putting into practice in your own business. You’ll learn about current trends and best technologies, and see the true future of printing.

drupa NEXT AGE – dna

As there are few points of contact between industry newcomers and established companies in daily business, drupa NEXT AGE provides a networking space for newcomers, young talents, start-ups and established companies to come together as equals.

Tounchpoint Textile

It’s a unique platform introducing a modern, connected method of creating products, from conception to the finished product in various cutting-edge fields as well as the textile industry’s business models.

Touchpoint Packaging

It’s an open platform for all packaging experts engaged in developing future-oriented solutions for packaging, to showcase the best practices and innovative packaging design concepts.

Touchpoint Sustainability

Touchpoint Sustainability offers exhibitors, who contribute to greater sustainability with innovative solutions, a central platform and stage to transfer top-class expertise, present their concepts, solutions and best practices.

Meet us in the Messe Düsseldorf (Hall 8). Trust us, you’re not going to pass by!:)

Get your ticket here!