Did you know that most aspects of our lives, such as drinking a glass of water or taking medicine for a fever, are linked to some extent to forests? Today, March 21, 2023, we celebrate the International Day of Forests. Back in 2012 the United Nations General Assembly proclaimed 21 March the International Day of Forests, celebrating and raising awareness of the importance of all types of forests.
In the COP27, the 2022 United Nations Climate Change Conference, the heads of countries around the globe cam together to agree on policies to limit global temperature rises and adapt to impacts associated with climate change. We at Fujifilm joined PLANT MY TREE, Germany’s largest tree planting tour that started on 02.11.2022, to do our part against climate change.
PLANT MY TREE travelled across Germany to plant 100,000 trees in 10 selected cities, including ours. Looking ahead, thinking in the long term and act thoughtfully on the ground in the interests of nature and climate protection is the claim of PLANT MY TREE foundation. And also for us, sustainability is of fundamental importance, and we want to make the greatest possible contribution to preserving nature as a healthy, valuable habitat. Together with the PLANT MY TREE team, we donated and planted 1,000 trees in the Dusseldorf area, around 8 km from our headquarters. As a Christmas gift, each Fujifilm employee based in Germany was gifted their own tree. We are aiming to try to cover the CO2 emissions of each of us partially with this action.
Geo-coordinates such as 51°20’45.9”N 6°47’48.5”E have been provided to each employee making it easy to locate the planting area where our trees were planted. Now each of our employees can visit the Fujifilm forest and their own tree whenever they want and accompany them on their way to becoming a mature forest. To ensure that the tree population can grow again in a controlled manner, PLANT MY TREE carries out their plantings specifically on their own areas. Thus, they ensure that the trees in these areas remain standing and cannot be used for industrial recycling and protect the area from unwelcome visitors.
Obviously, we know that this is not enough to protect the climate, nature and the environment. However, it is another step forward in Fujifilm’s commitment to the environment. This commitment was already outlined in the SVP2030(1) plan which, amongst other things, aims to reduce CO2 emissions in Fujifilm’s company operations and develop as well as promote environmentally conscious products and services.
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