23 Products take home the “iF Design Award 2023”

We are proud to announce that we have won 23 iF Design Awards for our products, marking yet another milestone in our commitment to creating exceptional designs that reflect both beauty and functionality. The iF Design Award is one of the most prestigious international design awards, and our products were recognized among 11,000 entries from 56 countries and regions around the world.

Our commitment to design excellence has paid off once again with the 23 iF Design Awards. Our dedication to creating new product values will continue to drive our design development, ensuring that each new product we release is not only visually stunning, but also reflects our commitment to ease of use and comfort.

At our company, the pursuit of design excellence is a core philosophy. We believe that design development should leverage superior functionality and performance, and that every product should be designed with portability and operability in mind. These values are reflected in each of our award-winning products.

All award-winning products include a wide range of business fields, from mirrorless digital cameras to cosmetics and medical devices. Our design team is known for not only creating visually stunning products, but also products that achieve advanced performance and excellent operability.

Girls’Day2023 – 12 Girls, 12 INSTAX cameras and many new Experiences

Empowering women in a male-dominated sector such as healthcare and science in general is one of our goals at Fujiflm Europe because we believe in the power of diversity and inclusivity at the workplace.

Therefore, we can proudly share that we welcomed 12 young girls between 12 and 15 years old at our Fujifilm Europe Headquarters in Ratingen, Germany for Girls’Day 2023. The goal was to inspire and motivate the next generation of female leaders to break the gender gap in technical and scientific fields, the so-called STEM (science, technology, engineering & mathematics) professions.

Girls’ Day is an annual event that aims to increase the proportion of women in male-dominated fields and reduce the shortage of skilled workers in the industry. It is a day that is designed to provide young girls with the opportunity to explore a variety of STEM careers, interact with female role models, and gain hands-on experience in technology and science.

Through small games, test and feel of some of our products, especially those from our healthcare department, as well as a few theoretical background information, we wanted to show these girls what a career in this field could entail. Of course, they also had the opportunity to get an exclusive tour of our Open Innovation Hub to learn more about Fujifilm’s evolution from a camera-based company to shifting its focus to the healthcare sector.

It was not only a new and great experience for us as a company, but also our young visitors have made some unique experiences which might help them to decide which career path they would like to choose in the future.

GFX Cameras: The Ultimate Solution for Absolute Accuracy and Flexibility in Commercial and Scientific Imaging

In today’s fast-moving world, businesses need the best tools to meet their constantly growing demands. This is especially true in the field of imaging and photography, where quality is paramount. With the GFX system camera and its accessories, Fujifilm Digital Imaging Solutions offers a versatile and unparalleled imaging solution that meets the diverse needs of commercial imaging applications.

At the heart of each GFX system camera is a 43.8mm x 32.9mm CMOS image sensor that delivers incredible image quality. This makes the camera ideal for a wide range of commercial imaging applications that require flexibility and versatility. From product photography to architectural photography and everything in between, the GFX system camera is designed to meet the needs of the most demanding professionals.

At moments when absolute color accuracy and pixel information are critical, Fujifilm’s latest Pixel Shift technology, available on the GFX100, GFX100 IR or GFX100S cameras, produces incredibly detailed images with a maximum resolution of 400MP. This is of immediate benefit to institutions or organizations conducting historical research, archival projects or scientific studies where accuracy and precision are paramount.

How To: 3 Ideas for Capturing the Beauty of Spring

Spring is a wonderful time of year for photography, as nature comes back to life and offers us a wealth of colors and subjects. Here are three ideas for perfect spring photos and the right camera settings for the Fujifilm X-T4.

Capture blossoms

In spring, many trees and shrubs are in full bloom, providing a great opportunity for colorful and beautiful photos. To capture the beauty of the blossoms, it is recommended to use a large aperture to achieve a shallow depth of field and highlight the main subject. The Fujifilm X-T4 offers a maximum aperture of f/1.2, which is ideal for this type of photo.

Camera settings for flower photography:

  • Aperture: f/1.2 – f/2.8
  • ISO: 100 – 400
  • Shutter speed: Depending on the brightness of the day and movement of the subject, between 1/60 – 1/200 seconds.
  • Focus: Set the focus on the main subject to bring it into sharp focus, and use the bokeh effect for an attractive background blur.
Capture landscapes in full bloom

Spring is also a great time to take landscape photos to capture the beauty of nature. When photographing a wide landscape with flowering trees or fields, it is recommended to use a small aperture to achieve a greater depth of field and capture more details in the landscape.

The Fujifilm X-T4 offers a maximum aperture of f/16, which is ideal for these types of photos.Spring is also a great time to take landscape photos to capture the beauty of nature. When photographing a wide landscape with flowering trees or fields, it is recommended to use a small aperture to achieve a greater depth of field and capture more details in the landscape. The Fujifilm X-T4 offers a maximum aperture of f/16, which is ideal for these types of photos.

Camera settings for landscape photography:

  • Aperture: f/11 – f/16
  • ISO: 100 – 400
  • Shutter speed: Depending on the brightness of the day, between 1/125 – 1/500 seconds
  • Focus: Use manual focus to focus on the main subject, or autofocus to focus on the landscape. Also use hyperfocal distance to achieve a greater depth of field.

Macro shots of flowers and insects

In spring, there are many insects and flowers that provide an excellent opportunity for macro shots. For such shots, it is advisable to use a high depth of field to bring the subject into focus and capture details. The Fujifilm X-T4 offers a maximum magnification of 0.5x, which is ideal for these types of photos.

Camera settings for macrophotography:

  • Aperture: f/8 – f/16
  • ISO: 200 – 800
  • Shutter speed: Depending on the brightness of the day, between 1/125 – 1/500 seconds
  • Focus: Use manual focus or autofocus with spot metering to focus on the main subject. Also use focus peaking mode to check the focus point and make sure the subject is in focus.

Additional tips for perfect spring photos:

  • Use the natural light of the day for natural and soft lighting in your photos. Avoid direct sunlight or strong shadows, which can affect colors or overexpose the subject.
  • Experiment with different perspectives to capture the subject from different angles and create interesting compositions.
  • Use RAW mode to have more flexibility in post-processing your photos.
  • Also use the Fujifilm X-T4’s Film Simulation mode to create different color effects and moods in your photos.

With these tips and camera settings, you can take beautiful and perfect photos with your Fujifilm X-T4 this spring. Have fun with your photography!

Fujifilm South Africa marks ten-year milestone with opening of new eco-friendly head office

Fujifilm South Africa has officially opened its newly constructed head office, located at 18 Holt Street, Sandton, Johannesburg. At 999m², the five-storey building incorporates the Fujifilm Technology Centre Africa, office space for employees, boardrooms, a Fujifilm repair centre and a 30-seater auditorium for training purposes.

Importantly, the South African head office was constructed to fall in line with FUJIFILM Holdings’ climate action targets: To produce net zero CO2 emissions by the fiscal year ending March 2041. The South African head office is set to meet this goal, having been designed with the help of a green energy consultant. As such, it incorporates the use of solar power panels with a capacity of 65 kVA, biometric access control, motion sensors, day/night lighting and energy efficient plumbing that consumes less water.

Present at the new office is the Fujifilm Technology Centre Africa, which moved from its previous location at the Fujifilm warehouse to the new premises. It is the only Fujifilm Technology Centre on the continent, taking up two floors and providing a demo centre for Fujifilm’s different departments to showcase a myriad of innovative solutions to customers. This includes products from Medical Systems, Graphic Communication as well as Imaging Solutions.

World Water Day: A reminder of the importance of water conservation

Every year on March 22, the entire world comes together to celebrate World Water Day as a reminder of the importance of water and the need to preserve this precious resource for future generations. With over 70% of the earth’s surface covered by water, it is easy to take it for granted. However, with population growth, increased urbanization, and climate change, water is becoming increasingly scarce, and the need to conserve water has never been more urgent.

This year’s World Water Day is themed “Valuing Water” to highlight the importance of recognizing the true value of water in all its forms, beyond the economic. Water is essential for human health, ecosystems and agriculture, and we must learn to use and manage it more sustainably.

One example of sustainable water management is Fujifilm Tilburg’s water treatment plant in the Netherlands. Fujifilm and neighboring companies Coca-Cola European Partners Nederland B.V., International Flavors and Fragrances (IFF Nederland) and Agristo are jointly purifying water on-site and reducing waste by working together. The plant is over 3,000 square meters in size and can purify 10 million liters of process water every day. This makes it one of the largest industrial membrane bioreactor (MBR) plants of its kind in the Netherlands.

Alex van Rijn, Environment, Safety, Health and Sustainability Manager at Fujifilm Tilburg, explains that the joint water treatment plant was an initiative of the four neighboring companies ten years ago. The wastewater from all four companies contains similar contaminants, allowing it to be combined, treated and discharged in a safe and efficient manner. By reducing waste and reusing water, Fujifilm and its neighbours are setting an example for other companies to follow.

Saving water is important not only for the environment, but also for business. By using water sparingly, companies can reduce their costs, improve their reputation and strengthen their sustainability efforts. To conserve water, businesses can take simple steps such as fixing leaks, using water-efficient equipment and collecting rainwater for irrigation.

Individuals can also take measures to conserve water. Simple solutions like turning off the faucet when brushing teeth, taking shorter showers, and using a bucket to collect water when washing dishes or laundry can make a big difference. Consumer choice can make a difference too by supporting businesses that promote sustainability and water conservation.

In summary, World Water Day is a reminder of the importance of saving water. By recognizing the value of water in all its forms and taking action to conserve it, we can ensure that this precious resource is available for future generations. Whether through innovative solutions like the collective water treatment plant at Fujifilm Tilburg or simple measures like fixing leaks and taking shorter showers, every effort counts in the fight for sustainable water management.