Adobe Camera to Cloud for FUJIFILM X Series

Isn’t it insane how fast 2022 went by? Only a couple of weeks left until we enter 2023. Luckily, we are already excited to welcome 2023 because something new is waiting for you… A new feature for our FUJIFILM X Series.

We are happy to announce the world’s first Native Digital Stills Camera Integration for Adobe Camera to Cloud, which is coming to FUJIFILM X-H2S Series. Now it is easier to connect, create and collaborate by simply connecting to using X-H2S and an attached FT-XH file transmitter to send files directly from the camera to collaborators anywhere in the world.

Key features:

  • Send images and videos quickly and safely with global standards in Cloud Security
  •  Automatically send JPEG, HEIF or RAW files to directly from the camera
  • Deliver Apple ProRes Proxy files and get bandwidth-efficient, high-quality files into
  • Make your content available to collaborators worldwide within seconds

More information will definitely follow. Stay tuned and keep your eyes open because it is planned to launch in early Spring 2023 as a special firmware update for X-H2S.

Highest Zoom and World’s longest Focal Length

No, we are not messing around with you. FUJIFILM has developed the broadcast zoom lens ‘FUJINON HZK25-1000mm’, which boasts the world’s highest 40x zoom and the world’s longest focal length of 1000mm.

Following many years of developing and supplying broadcast lenses that address broadcast camera operators’ refined needs, Fujifilm became the first in the world to release a 4K-compatible broadcast lens in 2015. Ever since, Fujifilm has established a lineup of 8K-compatible broadcast lenses to lead the industry in raising video image quality.

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Celebrating International Day of Radiology (IDoR)

Every year on Nov. 8, we celebrate International Day of Radiology.

This year, on the 127th anniversary of Wilhelm Conrad Röntgen’s discovery of the X-ray, we would like to tell you about Interventional Radiology.

The genesis of interventional radiology can be credited to Charles Dotter, a pioneer vascular radiologist who first discussed the idea of interventional radiology in 1963 (1). He suggested that an innovative approach to the use of an angiographic catheter could have important therapeutic implications. The last few decades have witnessed exponential growth in the field of interventional radiology and medical devices, including the development of diagnostic imaging techniques, embolization and tumor ablation techniques and arterial stents and grafts, etc.

Fujifilm has introduced various dedicated modalities and minimally invasive technological tools over the years to facilitate the fast and stress-free image-guided treatment of medical conditions.

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What Mammography is, What it is for and How it is performed

It is often said that ‘better safe than sorry’!

Adhering to a screening is the first and most important step for a possible early diagnosis: it is essential to talk to your family doctor or a specialist and have the tests done. If there are family risk factors, the recommendation is always to seek advice from your doctor.

Mammography is not usually a painful examination and is therefore performed without hospitalisation, anaesthesia or sedation of the patient. One should not be afraid to have it done and the advice is always to go to specialised centres.

Mammography, what it consists of and who performs it

Mammography is an X-ray examination of the breast, using a low dose of ionising radiation for a few seconds. It allows early detection of breast tumours, as it is able to detect lumps, even small ones, that are not yet perceptible to the touch. Mammography is performed by a specialist doctor in senology on an outpatient basis, so there is no need for admission or day hospital.

No preparation is needed in the hours or the day before the examination, and you can eat and drink. The advice is to wear comfortable clothes and not to apply creams or deodorants to the skin in the area affected by the examination, as they may alter the image available to the doctor for the examination. If you have had previous examinations, starting with the screening mammogram, you should bring them with you and inform your doctor.

Practical information for breast screening

The time of an examination is about 15 minutes, not including the phases of acceptance and interview with the doctor. The examination involves positioning the breast on a plane (detector) and compressing it with a plate (compressor) to ensure immobility during the examination and to obtain sharp, quality images. A total of 4 projections are performed: viewing the breast both from above and from the side.

The actual duration of the examination on the machine is only a few seconds per projection. Greater accuracy in diagnosis is achieved by the evaluation of the mammogram performed separately by 2 radiologist doctors. If the result is positive, you are invited for a second mammography, an ultrasound scan and a clinical examination to confirm or not the actual presence of a tumour.

Mammography, tomosynthesis and ultrasound: how they work

The traditional digital mammogram acquires a single image of the compressed breast. Traditional mammography allows for two-dimensional images of the breast. In newer systems, a three-dimensional acquisition is added to this so-called “traditional” examination, which, by breaking down the breast into thin layers, allows even the most minute structures to be appreciated.

Ultrasound, on the other hand, is a diagnostic examination that scans the breasts and axillary cords using a probe that emits ultrasound and allows for the detection of any palpable breast lumps or any changes in the axillary lymph nodes.

In practical terms, breast ultrasound is also used as a second-level examination to complement or supplement an initial diagnosis of mammography, particularly in breasts with particularly dense tissue. Or if the screening mammogram finding presents the need to deepen tissue: this second step should not be frightening, but is precisely a preventive practice to further investigate what may be cancerous lesions still in an early stage. Again, it is good to rely on a specialized center or breast unit that has all the machinery to immediately perform an ultrasound to support a mammogram examination.

Welcome to the new Open Innovation Hub

At Fujifilm, we are continuously innovating and creating new technologies, products and services that inspire and excite people everywhere. Our goal is to empower the potential and expand the horizons of tomorrow’s businesses and lifestyles.

The Open Innovation Hub, opened in July 2022 at Fujifilm Europe’s headquarters in Ratingen, Germany, is a place where different stakeholders, like customers, prospects, universities, creators and opinion makers can interact with Fujifilm to co-create new value by combining state-of-the-art core technologies developed by Fujifilm that are based on its expertise on photosensitive materials and ongoing projects with your needs and ideas. Visitors get acquainted with Fujifilm’s history, business transformation and diversification and learn more about our core technologies that is used in a broad area of applications.

Under the CSR Plan “Sustainable Value Plan 2030 (SVP2030),” the Fujifilm Group aims to contribute globally to solving social issues through its business activities. The Open Innovation Hub is an open innovation base that aims to solve social issues and to “co-create new values,” while experiencing related technologies and visions under the four themes of Environment, Health, Daily Life and Work Style, which are positioned as priority areas in SVP2030. 

We utilize “open innovation” methods to boost our innovation activities. We co-create new solutions with partners, and are looking for opportunities to acquire technologies and businesses with our investment, either through M&A or small investments in start-ups. To foster these open innovation approaches, we provide our visitors with facilities for inspiration, discussions and brainstorming.

Get a preview of the #OIHexperience

The Open Innovation Hub is currently active globally with three collaborating bases: Tokyo (Japan), Silicon Valley (US), and Ratingen (Germany). While the underlying concept of each hub is the same, the exhibitions and activities are geared for each market environment and the specific character of each region.

Have we sparked your interest in visiting the Open Innovation Hub? Then you have the chance to book your visit via this website: 

We are looking forward to welcoming you at the Open Innovation Hub! 

NEW Firmware Updates for X-Series

Fujifilm is always striving to improve its products and quality for its customers. Therefore, it is essential to keep our camera system’s firmware up-to-date. Subsequently, we launched many new firmware updates for all our X-Series cameras in June and July 2022, providing you with the latest bug fixes and improvements.

If you are an owner of an X-T3, X-T4, X-T30, X-t100, X-T200, an X-A7, X-A5, X-S10, X100V, X-Pro3, X-H1 or X-H2S then you should check NEWS | FUJIFILM X Series & GFX – Global for all relevant information about the latest firmware version. Additionally, all GFX 50S, GFX 50R, GFX100 and GFX100S owners can also rejoice since there have been new updates for these camera systems as well.