Tag: xpro1

Yerbury Studio and Fujifilm Power of the Portrait Seminar

I’m so lucky. I have one of those jobs where I get to speak to creative people on a daily basis, share ideas, see amazing images all the time. It can be quite overwhelming, inspiring visions springing out of nowhere, ideas being converted from the written word to a physical printed image. In an industry which is (thankfully) teeming with creative types, there are certain names which keep being talked about. One of those names is Trevor Yerbury, in fact two names Trevor and Faye Yerbury. For those who don’t know Trevor and Faye own the Yerbury Studio, based in Edinburgh, one of the most highly respected and regarded photographic studios in the UK. Trevor Yerbury is a 4th generation photographer, the business founded by his great grand­father in Edinburgh in 1864.

2Trevor joined the family business in 1968 and has been driving the business forward, with his wife Faye and team, ever since. Together they create the most amazingly simple, striking and sophisticated images, creating an overall elegant and timeless collection of images. Both Trevor and Faye have received accolades over the years from Masters of Photography, Fellowships and between them hold 15 Kodak European Gold Awards. Internationally they are also respected judges.

Trevor and Faye organise a series of very successful seminars, both in the UK and abroad, sharing their experience, skills and passion with fellow professional photographers.

Both Trevor and Faye are now passionate users of the Fujifilm X range of cameras and Fujinon lenses, using them pretty much exclusively for all their work now. Trevor uses the X-Pro1 and Faye the X-T1, but as with all married couples they are pretty happy to share cameras and lenses. That’s how it works, right?

I recently joined them on one of their seminar tours in the UK at St Albans. They’ve been producing a series of seminars based around The Power of the Portrait.  Here they spoke to an eager congregation of professional photographers, who were there to learn the secrets to success in portrait photography and help fine tune skills in marketing and promoting a profitable portrait business.

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There are many things which I found fascinating. Firstly, just how generous Trevor and Faye are with their knowledge and understanding. Of course, they are experts in terms of photography skill, but they’ve fine-tuned all aspects of their business, will talk about most commonly made mistakes and also how to maximise the profitability, the relationships and the longevity of the business.  They will talk to photographers in a way which really resonates, especially elements such as creating your own photographic style, the importance of relationships, after sales and creating unique products.

Secondly, how passionate they are about our cameras – you may find this hard to swallow and a bit contrived coming from the PR Manager, but they really are. To hear terms like, ‘The Fuji system is the future of photography’ and ‘they should change the shutter sound to one that makes the same sound as a cash register’ is totally from their mouths, not ours.  It’s wonderful to hear because you know it’s honest. They wouldn’t be using the X cameras if it wasn’t going to work for them and help produce shots to showcase their work.  Obviously these guys have been in the business a good while now and know what they like and what they don’t like. It made me very happy to hear what they were saying and to see so many people in the audience already with their X cameras ready.

Throughout the day they shot a few attendees, showing how simply you can produce an amazing image, using one camera, one lens, one reflector and one light box.  Amazing.

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After the seminar you could tell that all the delegates were energised and motivate, ready to get back to their studios with fresh ideas and a revitalised view of how to run their business and also seeing some of the amazing pictures taken by two of the most respected photographers in the UK, on the X-cameras.

Further information regarding The Power of The Portrait can be found here, new dates have been added:

http://www.yerburystudio.com/power-portrait-2/

Information about the Fujifilm X- Series cameras:

http://www.fujifilm.eu/uk/products/digital-cameras/

Aspire and Fujifilm – Becoming a Storyteller with the X-Pro1 and X-T1

For those who don’t know, Aspire Photography are based in the Lake District. Set amongst the beautiful and dramatic landscape, along a windy road and built within converted stable yard, you have to walk over an old cattle grid to enter. This may not sound like a very poetic or creative start, but hang on a mo. As you walk over the cattle grid something really rather magical happens. You can’t see it, you can’t smell or taste it, but you can feel it. It’s as though invisible fairies are perched on the gates and sprinkle you with fairy dust as you walk into the entrance.

You may be thinking that I’ve had a bit too much to drink, or perhaps been out in the sun for too long, but bear with me.

Aspire Photography (rather, multi-award winning Aspire Photography) are a very special group of photography trainers, running courses for all different levels throughout the year. They specialise in styled shoots and empowering photographers to understand how they can become better photographers, and how to run a successful photography business. They also have a strong, but by no means exclusive, female engagement. It’s not just down to things looking pretty, or sets being styled to the most amazing standard. What Aspire teach is that it’s a totally safe environment to ask questions, to challenge your limits and to play – to really play with photographic techniques and leave with a portfolio of new images and a fresh outlook on your personal style of photography.

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One of the reasons we wanted to engage with the Aspire “tribe” is because the X-Series of CSC cameras has really connected with female photographers – they love how light the system is, the amazing image quality and the damage limitation the price point has on their business expenditure.

The day started with Kerry Hendry, our first UK female photographer, talking us through her journey from Nikon to Fujifilm. Why did she decide to make the switch? What did it mean to her style of photography? We then move on to the technical aspects of the X-T1, X-Pro1 and lens line-up. There’s a mixture of attendees. Some are curious and open to the idea of the X-Series and others are already X converts but want to know how to get more out of their camera.

6After lunch the real fun begins, and I mean the opportunity to play! Three models have been dressed to embrace the Midsummer’s Night Theme and amazing stages of beautiful woodland fantasy scenery were created to make an amazing photographic landscape. Everyone was encouraged to interact with the models, to capture stunning still images that would demonstrate the creative capabilities of the camera and to have fun. The images from the day, from all the attendees were stunning.

I interviewed both Kerry and Catherine to understand their view of the day:

Why Fuji?

Kerry Hendry – Love The Image

Going back to using Fuji has been a remarkably natural progression for me.  I shot grainy Fuji film as a teenager and fell in love with the Fuji way right back then.

I am the one who misses the smell of film in the fridge!  More recently I’d gotten drawn into the whole ‘bigger is better’ perception – and that’s all it is, a perception – and it just didn’t feel right.  I was looking to find my photographic mojo again – and bought a Fuji X-E2 and one kit lens, and I’ve not looked back.

I adore the unique image quality the Fuji’s produce, after all, quality is still the primary influencer.  The smaller, lighter system gives allows me to feel free again – to try new things, to capture landscapes without 10kg of kit in my bag.  Travelling light in any respect is liberating – and for me, using Fuji kit has made me excited about photography again, given me new inspiration – and it also seems to bring a smile to my face.

I’ve worked with Aspire for almost a decade, in a marketing capacity and as a photographer – the Aspire way really does change your life!

The team teaches you to look at your strengths, concerns, opportunities, your creative ‘wish list’ and so many other aspects of becoming a better photographer – whether that’s as a hobby or with the aim to going pro.  And then of course, they help you achieve these goals.

On the Aspire/Fuji courses we leave the every day aspects of life – pressures, distractions and worries – at the Aspire gate.

Once you drive onto the estate it’s all about freedom to express your creativity within – while learning and developing too.

On the Fuji days of course we talk kit – and there’s the opportunity for guests to try and of the cameras and lenses they like – including all the latest releases.

Many courses will talk theory, but there’s no better way that putting what you learn, or new things you want to try, straight into practice on a professionally styled shoot.

It’s the perfect opportunity to capture amazing images for your portfolio, or simply immerse yourself in a friendly, explorative environment in which to learn.

Think gorgeous models, magical styling, likeminded new friends to work with, technical expertise to quiz – and of course Fuji freedom & fun!

Catherine –

Aspire Photography Training designs educational programs that teach and inform whilst inspiring those to push the boundaries of their photography.

We train those that have a keen interest in photography and those who are passionate about photography.  Whether you are a hobbyist or seasoned professional we have a range of courses to suit all.  We have been a significant influencer on some of the best businesses in the UK.  Education is at the core of all we do.

We believe the Fujifilm X-Pro1 range will revolutionise the perception of what a professional photographer should look like and already is essential gear for a professional to have over their shoulder. Women and men alike are leaping to change over to the X range, all for differing reasons.  We have witnessed photographers reach out to the X-range to seek sheer quality of the product, we also have seen many photographers change to the X-range to liberate themselves from an overweight camera bag, enabling them to deal with any scenario with ease. The Fuji X-Pro1 is high on Aspire’s agenda, we will be giving this camera and system a great deal of conversation, time and training space. The X range is making it’s mark with the professional photographers who are at the coal face of weddings, commercial and portrait shoots, mainly due to the freedom given and the sheer level of technical ability it gives them on a daily basis.

Aspire Photography Training is all about looking ahead, liberating and thinking out of the box.  In fact we don’t even have a box, just a broad and open mind to all the possibilities photography can give you when you choose to think creativity.

The next Aspire and Fujifilm workshop takes place on Wed 20th Aug, in the Lake District.

All images by Kerry Hendry at Love the Image.

 

 

“Why the X series?” with Martin Castein

Why choose the X-Series? Read our guest blog by Martin Castein to find out.

About Martin
Martin has achieved 18 gold awards at SWPP (Society of Wedding and Portrait Photographers) which is one of the largest international photography organizations in the world. Is the 2013 SWPP architectural photographer of the year and has also been nominated by the judges as the SWPP overall photographer of the year for 2013.

The Fuji X-series journey for me began with the excellent X-E1 and now the X-Pro1. The weight-saving advantage of the X series is obvious. But let’s look a little deeper than that.

EVF and Sensor
For the type of photography I do, I like to bring out a lot of detail, colour and contrast in my images.
So for me it is vital that I get my exposures absolutely perfect and that the sensor of the camera is truly capable when it comes to delivering detail, dynamic range and the tone the sensor produces, particularly skin tones.
Let me give you an example. This image was processed in Lightroom. The sensor can handle the complex lighting easily, in fact better than some current top end DSLRs I have owned.

XF-18-55mm - ISO200 - f/2.8
XF-18-55mm – ISO200 – f/2.8

Colour
I work mostly in colour. I love colour.
We live in the digital age where colour can be so expressive and powerful.
The Fuji X-series sensor can match and in most instances beat other manufacturers when it comes to these issues.

When the X-trans sensor is combined with the live exposure of the Fuji X-series EVF, we have the recipe for a very high hit-rate of usable images.
This next image was taken with a wall blocking half the image, the flare on the left is from a window, not post production. I could see this in viewfinder before I took the image, this aids creativity. Post production in Lightroom again, very simple with the brilliant colour of the X-trans sensor.

XF18-55mm - ISO640 - f/4
XF18-55mm – ISO640 – f/4

Manual focus
I really love the ability to use manual focus and then have the back button do autofocus should I require it. I use this all the time. It is like manual focus with auto focus override. With other systems we have auto focus with manual override.
This works because it is so easy to see what is in focus in the EVF.
I can see the focus peeking, working all the time. This way I can fire off shots freely, capturing moments and know immediately when it is time to change my focus. That’s the benefit of not needing to take the camera away from your eye. What you see is what you get.

LCD screen
Additionally, it is an advantage to have a rear LCD screen that can focus the same way as the viewfinder can. This allows me to get unusual angles and shoot from angles that wouldn’t be easy to manage with a DSLR. In the past I went through a lot of trial and error with a DSLR to get the same angles.

Advantages
So for me the biggest advantage of the X-series is the combination of the incredible performance of the X-trans sensor with Fuji’s brilliant implementation of the electronic viewfinder and manual focusing. Of course coupled with the savings in size and weight.

Lets remember
We are artists. As photographers we rely on our equipment to allow us to fulfil our artistic vision. The urge that drives us to create, that is what we are all about as photographers. The tool we do that with, our camera, ultimately either enhances this ambition or it stifles it.
The fact is our choice of camera affects how we feel about photography.
Fuji made that t-shirt we all like to wear, they made the camera that speaks to the photographer in a way that is hard to verbalise other than it feels right.

XF35mm - ISO200 - f/5.6
XF35mm – ISO200 – f/5.6

To see more of Martin’s work, please visit his website here or follow him on Facebook

 

Guest post: Fujifilm X for Destination Weddings

By V.Opoku

I just got back from documenting a destination wedding in Montego Bay Jamaica, and I can’t help but think that the Fujifilm X cameras have an enormous potential to be incredible wedding cameras. I have been shooting exclusive with two X-Pro 1’s + an X100s for the past year and I have gotten to know these cameras quite well.

They are a joy to work with, I love them but this past week something clicked – every destination wedding photographer needs a Fujifilm X camera in their bag – X100s, X-E1/2 X-Pro 1 and the newly announced X-T1 ; pick your poison.

Here is why :

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1. Travelling light, I pack my kit in my carry on bag, I don’t have to check in and it’s easier to carry smaller luggage around once I arrive at my desired destination.

3. sunset image
2. Wedding days are long hours, for this wedding I started documenting from 10am and it wasn’t until after 12am that I packed it all in. Over 14 hours of coverage – anything heavier, especially as a two-body set up will kill me.

4. pre-wedding
3. Documenting events pre and post the wedding day. This is where the x100s comes into a league of its own – I am able to hang out with my clients, their family and friends effortless, I am able to capture moments without a photographer sticker on my forehead.

I am not saying ditch your entire DSLR setup like I did, but I will highly recommend all my fellow wedding photographers out there, especially those who travels around the world, to add one of these gems to their arsenal.

Here is preview of the wedding I documented, images are either the X-Pro 1 + 35mm or the X100s. I can’t wait to add the 56mm & 14mm lenses into my setup during the course of the year.

About Me:

I am a Creative, Contemporary Wedding Story-teller. I love to travel, experience different cultures and discover awesome stories. London is home (for now).

blog : http://vopoku.com
twitter: https://twitter.com/vopoku