INSTAX Pal lands in TIME’s Best Inventions of 2023

The new INSTAX Pal gets a Special Mention in TIME’s Best Inventions of 2023 list, setting the next standard of what instant photography can be.

Big news for INSTAX! Right at the doorstep of brand’s 25th anniversary, its latest newbie, a palm-sized digital camera INSTAX Pal, has been selected as TIME’s BEST INVENTIONS of 2023 in the Special Mention section. It marks a great milestone for INSTAX series, recognizing our commitment to pushing the limits of photography and changing lives by transforming the way we create and share memories.

“These days, snapping photos with your phone is so universal it’s almost boring. If you’re looking for a more tactile experience but still want to keep things simple, the pocket-sized Fujifilm INSTAX Pal camera offers the benefits of a digital camera — like the option to add filters or share your photos — as well as the ability to print out mini snapshots in 15 seconds,”


Every year, TIME magazine unveils the list that sets the world abuzz, showing off the most impactful products and ideas from around the world. It became a hallmark of technological and creative breakthroughs that have the potential to change the way we live, work, and interact with the world. This year’s roundup includes “200 groundbreaking inventions” and 50 “Special Mention” inventionsand for the first time, INSTAX product landed among them in the TIME’s list.

What makes INSTAX Pal standout?

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Click, Whirr, Captured! INSTAX shows up at the University of Porto

There are fairy times when technology and creativity blend in a unique way. That is when true wonders are born – and INSTAX is a real pro at this mastery. On October 10-12, Fujifilm Portugal thunderstruck the FEUP Career Fair 2023 – the biggest recruitment event in the School of Engineering of Porto University.

With leading-edge INSTAX Link printers and the very first digital camera in the lineup INSTAX Pal, we turned the campus into the live lab for creating memories. Young talents could discover the transformative power of photography and the art of turning small moments into big, everlasting memories.

It is not just about showcasing cutting-edge technology. It’s a reminder that everything is possible if glimpsing out of the box.

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