You have probably heard and seen it already, but just in case, our INSTAX mini 12 is finally here and will be available everywhere from 16 March! Unlimited joy and your favorite colors combined in one instant film camera. Our colleagues from instax have created such an amazing post, deep diving into the newest features of mini 12. Here are all essential facts you need to know:
Instant photos & unlimited joy
It is all about living in the moment and with the instax mini 12 it is time to capture all your delicious meals, exciting events, or whatever you want to capture and turn into an unforgettable memory.
Improved auto exposure (shoot in all lights), automatic adjustable flash and a lens with some handy features (turn once to turn it on, twice for Close-up Mode, all the way back to switch it off) make the mini 12 easy to handle for everyone.
Your favorite new color
INSTAX mini 12 comes in five cute colors – Blossom Pink, Mint Green, Clay White, Lilac Purple and Pastel Blue.
Which one is your favorite? Choose one and get started.
Selfies made simple
Where are the selfie lovers?
With the new and improved Close-up Mode and the selfie mirror on the front, you can kiss goodbye guesswork.
Let’s get digital
Along with the INSTAX mini 12 we also launched the new INSTAX UP! app, allowing you to scan and drop every print into a custom background.
It is easy to share your prints with everyone online afterward, you can also get inspo on INSTAX DIY projects and all the other features the app has to offer.
How can you make a home really YOUR home? Definitely by decorating and giving it your personal touch, expressing your true self. This is also what you do with our Instax cameras, you express yourself. Our colleagues from Instax Spain have partnered withWestwing España, which are going to show us which decorative styles are those that fit best with our amazing Instax mini Evo.
If you have not heard about it yet, the Instax mini Evo is one of our latest additions to the Instax family. Although it is a camera that offers multiple digital functions: from 10 different lens and film effects to various shooting modes, its design is reminiscent of that of a full-fledged vintage camera. Therefore, we like to call the Instax mini Evo black a ‘vintage-looking hybrid’. With its classic shape and design, the camera has that elegant and refined finish. For that reason, it is perfect to have as an additional decorative element, giving final touches to your vintage or industrial home decoration style.
Vintage decorative style
You have probably already seen and noticed it, everything comes back. We already know that there are things that never go out of style. Neither does Vintage, which is characterized by the use of furniture with a worn appearance and the reuse of old pieces from between the 20s and 70s. This decorative style manages to bring a lot of personality and charm in any house. Now to the more important part… Where to place the camera? Place your instax mini Evo where it can be seen, like on a console in the hall, so that when you enter the house both you and your guests see this detail. This will not only create the perfect vintage look in combination with a console that has a worn effect, it will also ensure that you never forget it before leaving home!
Industrial Style
For everyone who wants the perfect mix of materials such as metal, leather, cement and untreated wood, the industrial characteristic style of the 60s is your perfect match. This style goes perfectly with the black and metallic colors of the Instax mini Evo. Let’s be realistic, in a dining room of this style you can not miss a large metal shelf that brings character to the room. Combine it with accessories such as chandeliers, trays, concrete vases and… With the Instax mini Evo! So, let’s get ready to add a more characteristic and powerful touch to the room and amaze everyone when visiting you!
Did you get inspired to overthink your interior and decoration style again? Don’t forget to get yourself some unique furniture pieces and of course, don’t forget to get your own Instax mini Evo!
What an exciting week that was. We were at The Photography Show 2015 at the NEC from Saturday 21st to Tuesday 24th and it was a ROARING success. This is my first opportunity to sit down and write up a review of the show from our perspective. I hope it helps you get a feel for the show if you didn’t attend yourself, or brings back warm memories if you did.
Doors open…
The Fujifilm stand
…or “booth” if you’re from that side of the Atlantic. We had a big stand this year – about twice the size as last year – and even still we found it packed to the rafters most of the time.
Touch and Try
Everyone wants to get their hands on the latest cameras and lenses and the Touch and Try camera bar allowed people to do just that. Our staff worked extremely hard to answers all the questions thrown at them from the show visitors.
Visitors getting their hands on Fujifilm cameras
Our Dale talking about the X-T1
Something to point your camera at…
Camera loans
We know that there’s nothing quite like using a camera to get a real feel for it so we wanted to offer people the chance to test-drive Fujifilm X-T1 cameras plus various lenses for the whole day. Our free loan service allowed people to do just that and went down a storm.
Quick Maintenance Service
And it’s not only the new customers we were helping out. We were also running a free Quick Maintenance Service which allowed people to drop off their Fujifilm cameras and lenses for a sensor clean, quick MOT and to also have the latest firmware installed.
A Fujifilm camera getting some TLC
X-Photographer Gallery
All around our stand we were showing some amazing images taken by professional photographers that use Fujifilm equipment. Take a look at the gallery below:
Fujifilm Photowalk
On Saturday evening we took to the streets of Birmingham for a Street Photowalk with Matt Hart leading the way. We met up in Victoria Square and Matt shared a few of the tips he mentioned in his talk earlier that day before setting off to try to put some of the techniques into action. It was a great experience and was fantastic to meet so many people to talk to along the way.
You can see some other blog posts about the event here:
To me, the talks are one of the parts of the show that really make it a great place for visitors. Lots of different photographers from lots of different backgrounds, all under one roof and sharing their own experiences, tips, hints and advice about the widest variety of photographic subjects. We were able to invite a few of our ambassadors to come to the show and pass on their thoughts to visitors.
Here is a bit about each of the Fujifilm X-Photographers. We also recorded the talks and will publish them soon.
Matt Hart – Street Photography
Matt was on the Streetscape stage on Saturday and Sunday. He has been a professional photographer for many years and still likes to shoot film. He runs workshops and hosts talks and training to help people become better reportage-street photographers. In his presentation, Matt gave lots of helpful advice and techniques for shooting street photography. He talked about the distinction between “Street photography” and “Street portraiture” and believes that true street photography involves images captured without the subject being aware.
Bert is a commercial portrait photographer from Belgium. He believes that photographers need to limit the barrier between them and their subjects and part of doing this is to have smaller gear. Bert gave a brief talk about his own style of photography, what he used to be like and what he tries to be like now, before then doing a live portrait shoot on stage. On Monday he was shooting the lovely Hannah from Fuji and on Tuesday the equally lovely Jeannie (also from Fuji).
Bert Stephani talking on The Live Stage to a huge audience
Bert Stephani live demo shooting the lovely Hannah from Fujifilm UK
Hannah from Fujifilm UK, shot by Bert live on stage
Bert likes to use whatever (and whoever) he can to block out disturbing coloured lights. From left to right, Kevin Mullins, Hannah from Fuji and me
Kevin is a professional wedding photography from Wiltshere. His style is very much reportage. He wants to provide his clients a “guest’s eye view” of their happy day capturing images that shows the real human events that take place at every wedding. In Kevin’s talk he focused on the importance of identifying potential moments and ensuring he can be in the right place to capture them without disturbing them.
Behind the Lens talk with Kevin Mullins
Kevin Mullins
Packed house. Lots of people wanted to hear what Kevin had to say
Paul Sanders is a professional landscape photographer from Kent. His talk is about the way he used landscape photography as a form of therapy to help deal with his own personal emotional issues. It was very deep, personal and inspirational and it’s hard for me to give it any justice here in form of a brief text description. Check back for the video which we will upload soon.
As my camera was being used to shoot the video footage, here ars some lovely images by Anthony Upton who was also at the talk.
Don’t forget to follow this blog as we’ll use it to let you know when the videos of all of the talks will be online.
Until next year?
It really was a great few days and the best part is always getting the opportunity to meet so many photographers from keen enthusiasts right through to full-time working professionals. The Photography Show organisers have confirmed next year’s dates already – 19th-22nd March 2016. We hope to see you there!
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