fujifilm camera – Fujifilm Corporate Blog

The Photography Show 2015

by Marc Horner March 27, 2015 Comments3

What an exciting week that was. We were at The Photography Show 2015 at the NEC from Saturday 21st to Tuesday 24th and it was a ROARING success. This is my first opportunity to sit down and write up a review of the show from our perspective. I hope it helps you get a feel for the show if you didn’t attend yourself, or brings back warm memories if you did.

The Fujifilm stand

…or “booth” if you’re from that side of the Atlantic. We had a big stand this year – about twice the size as last year – and even still we found it packed to the rafters most of the time.

Touch and Try

Everyone wants to get their hands on the latest cameras and lenses and the Touch and Try camera bar allowed people to do just that. Our staff worked extremely hard to answers all the questions thrown at them from the show visitors.

Visitors getting their hands on Fujifilm cameras

Something to point your camera at... — Something to point your camera at…

Camera loans

We know that there’s nothing quite like using a camera to get a real feel for it so we wanted to offer people the chance to test-drive Fujifilm X-T1 cameras plus various lenses for the whole day. Our free loan service allowed people to do just that and went down a storm.

Quick Maintenance Service

And it’s not only the new customers we were helping out. We were also running a free Quick Maintenance Service which allowed people to drop off their Fujifilm cameras and lenses for a sensor clean, quick MOT and to also have the latest firmware installed.

X-Photographer Gallery

All around our stand we were showing some amazing images taken by professional photographers that use Fujifilm equipment. Take a look at the gallery below:

Fujifilm Photowalk

On Saturday evening we took to the streets of Birmingham for a Street Photowalk with Matt Hart leading the way. We met up in Victoria Square and Matt shared a few of the tips he mentioned in his talk earlier that day before setting off to try to put some of the techniques into action. It was a great experience and was fantastic to meet so many people to talk to along the way.

You can see some other blog posts about the event here:

Matt Hart’s #FujiTPSWalk blog
Mirrorlessons #FujiTPSWalk blog
Dave Young’s blog

Talks

To me, the talks are one of the parts of the show that really make it a great place for visitors. Lots of different photographers from lots of different backgrounds, all under one roof and sharing their own experiences, tips, hints and advice about the widest variety of photographic subjects. We were able to invite a few of our ambassadors to come to the show and pass on their thoughts to visitors.

Here is a bit about each of the Fujifilm X-Photographers. We also recorded the talks and will publish them soon.

Matt Hart – Street Photography

Matt was on the Streetscape stage on Saturday and Sunday. He has been a professional photographer for many years and still likes to shoot film. He runs workshops and hosts talks and training to help people become better reportage-street photographers. In his presentation, Matt gave lots of helpful advice and techniques for shooting street photography. He talked about the distinction between “Street photography” and “Street portraiture” and believes that true street photography involves images captured without the subject being aware.

Matt’s talk can be found here.

Matt describing the gear he uses for his street photography

Lots of people turned up to listen to Matt's talk — Lots of people turned up to listen to Matt’s talk

Visit Matt Hart’s website here

Bert Stephani – commercial portrait photography

Bert is a commercial portrait photographer from Belgium. He believes that photographers need to limit the barrier between them and their subjects and part of doing this is to have smaller gear. Bert gave a brief talk about his own style of photography, what he used to be like and what he tries to be like now, before then doing a live portrait shoot on stage. On Monday he was shooting the lovely Hannah from Fuji and on Tuesday the equally lovely Jeannie (also from Fuji).

Bert Stephani talking on The Live Stage to a huge audience

Bert Stephani live demo shooting the lovely Hannah from Fujifilm UK

Hannah from Fujifilm UK, shot by Bert live on stage

Bert likes to use whatever (and whoever) he can to block out disturbing coloured lights.
From left to right, Kevin Mullins, Hannah from Fuji and me

Visit Bert Stephani’s website here

Kevin Mullins – reportage wedding photography

Kevin is a professional wedding photography from Wiltshere. His style is very much reportage. He wants to provide his clients a “guest’s eye view” of their happy day capturing images that shows the real human events that take place at every wedding. In Kevin’s talk he focused on the importance of identifying potential moments and ensuring he can be in the right place to capture them without disturbing them.

Packed house. Lots of people wanted to hear what Kevin had to say

Visit Kevin Mullin’s website here

Paul Sanders – landscape photography

Paul Sanders is a professional landscape photographer from Kent. His talk is about the way he used landscape photography as a form of therapy to help deal with his own personal emotional issues. It was very deep, personal and inspirational and it’s hard for me to give it any justice here in form of a brief text description. Check back for the video which we will upload soon.

As my camera was being used to shoot the video footage, here ars some lovely images by Anthony Upton who was also at the talk.

Visit Paul Sanders’ website here

Don’t forget to follow this blog as we’ll use it to let you know when the videos of all of the talks will be online.

Until next year?

It really was a great few days and the best part is always getting the opportunity to meet so many photographers from keen enthusiasts right through to full-time working professionals. The Photography Show organisers have confirmed next year’s dates already – 19th-22nd March 2016. We hope to see you there!

Filed under blog

WARNING TCL-X100 causes more X100 series love

by Ben Cherry February 19, 2015 Comments3

I was lucky enough to receive the TCL-X100 for Christmas and have barely had it off my X100s since. My beloved X100s goes with me everywhere and this is why it is probably my favourite camera. Though the TCL does make it far less ‘pocketable’, it doesn’t detract from the enjoyable shooting experience. The jump from 35mm to 50mm equiv. doesn’t sound like much but it does change how you shoot with this camera. It is definitely better for portraits, where the narrower angle of view helps to isolate a subject.

TCL-3 — This isn’t the best example, but if this was taken without the TCL then you would see a lot more of the barn, which might distract from the dog. For some reason I seem to have used lots of dog pictures as examples!

In terms of how this affects image quality and auto focus, I haven’t really noticed any difference, the images are still coming out wonderfully and auto focus doesn’t seem to have been affected in real world situations.

What is nice about this converter is that it is so simple, no electronics, just a well made metal barrel filled with beautiful glass. This is nice as it doesn’t add anymore complexity to X100 series shooting, which is so wonderfully simple and intuitive. Combined with the WCL-X100, this gives you a lens set up option of 28mm, 35mm or 50mm equiv. focal length, giving this little package a whole lot of usage options.

Though the original joy of the X100 series is that it is a fixed lens, the ability to simply screw on an adapter for a wider or narrower lens option makes this a really flexible set up.

The XF35mm F1.4 is a gorgeous lens but the benefit of using the TCL-X100 over the 35mm for portraits, especially using lights, is the leaf shutter which gives me flash syncing up to 1/1000 second! Yes I lose a stop from F1.4-F2, but generally for low light situations when working I would have the XF23mm F1.4 and the XF56mm F1.2 because they are wonderfully fast and sharp. I’m sure there are people who will still prefer the XF35mm F1.4 over this converter but for me it is going to replace it.

Have you had a go with the TCL-X100? If so then let us know what you think of it. Any questions please don’t hesitate to ask.

Filed under photographs

The gear that keeps on giving

by Ben Cherry November 5, 2014 Comments2

The above image was taken with the X-T1 which had recently had a firmware update to make it compatible with the XF18-135mm lens which was used to obtain this shot, via the remote control feature and a monopod.

I remember when I first approached Fujifilm UK with the idea of testing their equipment in the jungles of Borneo. My intention was to rely on the X-Series to document my trip, which had a heavy focus on nature. Unfortunately at the time the X-Pro1 and X-E1 weren’t quite up to the speeds I required to use this system exclusively. If I had done this trip in 2014, oh how things would be different. Not purely because of the wonderful X-T1 but because of the firmware improvements made to the X-Pro1 and other cameras.

These firmware updates are so much more than simply updating cameras to optimise their usability with lenses launched more recently. If you look at this link you can see the timeline of improvements made to the X-Pro1, from large improvements like auto focus performance and better “single-hand” settings operability to extra functions being added like focus peaking for manual focusing. Below shows a screen grab with some of latest firmware updates for the X-Pro1.

It wasn’t just the flagship model which gained firmware upgrades; the X-E1 had much the same improvements and the X100 had an autofocus improvement that meant that it was in fact the ongoing firmware updates that were the most spoken about thing of this camera, instead of the previously poor autofocus. Further down the line, the X-E2 has had the refresh rate of its EVF improved to the very high standard of the X-T1. The X-A1 and X-M1 can now both wirelessly transfer pictures to the brilliant SP1 printer for near-instant prints.

Now the X-T1 is set for a major firmware update. The Internet has been buzzing with excitement around the new features that are integrated into the X100T and X-T1 graphite edition. Other than the wonderful 6-part creation of the graphite finish, this new version has some very exciting software improvements. The first headline feature is the new Classic Chrome JPEG film simulation that’s blowing everyone’s mind with its unique style that’s so different from the other film simulations available.

The second feature is the crazy electronic shutter toping out at 1/32000! For those of you using the fast prime lenses at F1.2 and F1.4, this opens up a huge realm of creativity. Only recently I had to juggle a neutral density filter between the XF23mm F1.4 and XF56mm F1.2 while exploring sunny Lisbon to take full advantage of the thin depth of field on offer. This new feature will make this a thing of the past, one less thing to have to worry about. The benefits of the electronic shutter don’t stop there – being electronic there are no moving parts to generate noise meaning it is truly silent shooting. This has always been one of the big factors that has made the X100s such a joy to use to quiet situations, a factor that often meant I would lean towards the X100s series instead of the X-T1.

Taken in the centre of Lisbon using an ND filter so I could use f1.2.

These aren’t the only updates to look forward to, as there are many many more features due to happen in a December firmware overhaul:

4-way controller AF selection
Changeable focus area during MF
Q menu customization
Interlocking AF and metering points
Unlocked AE-L/AF-L buttons
Direct selection of macro mode
Phase detection AF support for instant AF
Expansion of shutter speed in Program Shift mode
Manual shooting in video mode
New video frame rates

These all look like great improvements as the X-Series continues to evolve into an increasingly refined camera system, appealing to an increasingly wide genre. Notably for action/fast paced photography, the addition of the 4-way controller being able to move the AF point is very help for quickly adapting to situations instead of having to focus and recompose which can get annoying and frustrating with fleeting moments. The customisation of the Q menu is definitely a bonus, allowing photographers to really tailor the camera to their needs, prioritising the features that are most frequently used instead of constantly having to search through menus. I could go through and state the pluses of each new feature upgrade but this webpage explains them all.

These are the upgrades that Fujifilm have let us know in advance about, I can only imagine the other ‘goodies’ they have in store in the near future. Logically you would think that the X-E2 could potentially have remote shooting via phones or tablets like the X-T1 and X100T. Both the X-E2 and X-T1 might be able to wirelessly transfer pictures to the SP1 for wireless printing on the go. There are so many features that Fujifilm could add to the ever-increasing list of benefits for using the Fujifilm X-Series. I think the number 1 benefit on this list is that Fujifilm look after their current users, with upgrades such as this.

To look for the latest firmwares updates for your Fujifilm product search here.

Filed under blog photographs

Weather resistance in windy Wales

by Ben Cherry August 18, 2014 Comments1

A friend and I decided to go camping in Wales, which perfectly coincided with the passing of the ex-hurricane Bertha! To many this is a bizarre time to choose to go camping, but from a landscape photography perspective, angry weather equals exciting weather.

At the moment I am trying to train myself to only use prime lenses as Fujifilm offers such a wide variety covering lots of helpful focal lengths (the announcement of the XF90mm f2 R and XF16mm f1.4 R being added to the lens roadmap is very exciting). The reason for this is that to me they inspire creativity, using the fixed focal length makes me think more about composition and simply take more time with each picture. However, the thought of changing lenses in high winds and heavy rain atop a cliff wasn’t particularly appealing so the ever-camera-bag-present XF18-135mm came into its own. Having previously used a prototype version of the lens on the Farne Islands (see my initial impressions here) this was the first time I had really put the production version through its paces and I have to say it passed with flying colours.

Because I was generally taking landscape photographs I didn’t miss the wonderful wide aperture capabilities of prime lenses. The other bonus of using the XF18-135mm was the fast auto focus and probably, more importantly, the weather sealing. Once mounted to the X-T1 the weather resistance system left me with one less thing to think about while battling the hazardous conditions.

I wasn’t the only thing out enjoying the powerful winds though, a few fulmar were flying around the cliffs, putting on a very impressive aerial display. This was a great opportunity to try the continuous focus in mirky conditions with a very fast moving subject. Once locked on the keeper rate was very high.

Enjoying the conditions

Target ahead

Cliff flyby

Fulmar in the scene

The other very helpful feature of the XF18-135mm lens is the 5-stop image stabilisation which proved very helpful in countering the blustery and often dark conditions.

Setting Welsh sun

Going further against my plan to use only prime lenses, the other lens used extensively was the XF10-24mm R OIS on the X-Pro1. Again I went with the practicality and versatility offered by this wide angle zoom lens. Despite this being a zoom, I loved using it at the ultra wide 10mm end to capture as much of the impressive scenes in front of me as possible.

Incoming shower

Boisterous waves

Overall it was a great few days for photography, but before you go off camping in inclement weather, make sure you check with others you drag along, as the X-T1 – XF18-135mm set up is weather resistant and ready for anything, but they might not be so obliging.

Filed under Landscape / Cityscape / Seascape photographs Travel