Tag: featured

AT YOUR SERVICE – Back then and today

Fujifilm: At your service Video

– We are at your service. During the current Coronavirus pandemic, our technicians and application specialists are working on the front line alongside healthcare professionals to make sure patients can be diagnosed and treated. Today, Fujifilm looks back at decades of research and development to make this – today’s support – possible. –

Fujifilm has the possibility to support healthcare workers, doctors and patients during the current coronavirus crisis. Our colleagues have adapted to the new situation quickly to enable service and support for those who need it most during the pandemic. This approach might seem new to a few of our readers, but is actually more than 80 years old to us as the Fujifilm family. 

Fujifilm was founded in 1934, back then named Fuji Photo Film Co. Lt., and only two years later, we already launched our first x-ray films. They have been our start in a long history of caring for people’s health. Have a look at this video for a few Fujifilm milestones in the healthcare field: 

Due to the novel coronavirus emergency and the character of the COVID-19 disease, affecting the human lung especially heavily, x-ray is in focus in 2020. – Sadly, not primarily for the 125 year anniversary of Wilhelm Conrad Röntgen’s discovery of x-rays, but due to a critical new disease putting the world into crisis mode and people’s health at great risk. 

Our decades of research, development, and pursuing strategic cooperations, have now put us in a position to offer support to the healthcare sector across the entire spectrum of patient care, ranging from prevention to diagnostics and therapy solutions. 

Now, digitisation is driving us to create value from innovation; growing alongside the needs of the hospitals and doctors caring for you, we have been working in the field of medical IT and medical AI. We are grateful this approach has made it possible lately to support European hospitals, like the ASST Vimercate Hospital in Italy, to efficiently set up a system to assist healthcare professionals to manage the large number of COVID patients. 

Please visit our TAKE AWAY LIBRARY and check out Number 17 REiLI USER’S VOICE or read our latest article on ASST Vimercate Hospital to learn more about how REiLI can support hospitals in times of COVID-19.

We have always learned and evolved, enabling our technology and our colleagues to be at your service. Growing, to serve the health of society – back then, today and in the future.

7 Fun Ways Your instax Can Make You Smile

Many thanks to instax UK and Mollie Rose for the inspiration and the shots! Check out their instax Blog to get even more inspirational instax DIY ideas.

You are looking for some new ways to keep yourself entertained? Let’ s sit down on a sunday afternoon and explore some ways your instax camera can bring some laughter to your day.

1. Give your furry friend a moustache or a crown

To achieve this we used the instax mini LiPlay camera. Via the mini LiPlay App, you choose the frames you like the most and add them onto the ‘favourites’ so you could experiment (you’ll find the 1,2,3 buttons on the side of your mini LiPlay), and then position your furry friend to match up to them perfectly. Extra tip: A treat in front of the camera will get your pet posing.

2. Create abstract patterns and art with ‘boring’ random objects that you find in your house.

The top left image was taken when Molly rested her instax SQUARE SQ20 on her red sun lounger outside. We love how it created an obscure pattern with the grass peeking through the criss-cross pattern on the sunbed. The other images were achieved with water, ice, glass and a phone torch. Placing a phone torchlight shining underneath a glass illuminates it and ‘backlights’ whatever is in the glass. This is what creates the depth and gives your abstract image a cool aesthetic.

Using cranberry juice will create a gorgeous pink colour, and adding soda water will give you some bubbles. After that, add some ice, if you look carefully you can spy this in the top right and bottom left images.  The digital screen of the instax SQUARE SQ20 will help you to position and expose your abstract images. Have a look around your kitchen and see what you can create!

3. Print out your favourite old photos of your friends on the instax mini Link printer and post them for a surprise!

Do you remeber the last trip with your bestie or the best party ever you had together? Go through you phone and dicover your favourite old photos and make these memories last forever by printing them on the instax mini Link printer. And now you can put a smile on your friends’ faces.

4. Fancy partaking in a makeup or face paint challenge?

Reckon you could do your makeup or face paint in 5 minutes? Yep? What about when you’re only allowed to look into the teeny tiny instax selfie mirror on the front of most cameras!? It’s definitely harder than it seems! Snap a selfie afterwards and tag #InstaxSelfieMirrorChallenge.

5. Play a homemade game of Noughts & Crosses!

You can do this with any two themes of instant print images you choose. Give your opposition one theme whilst you take the other; these are your new Noughts & Crosses! And you know the rest…first to 3 in a row wins. In total, you’ll need 5 prints of each theme to play a full game.

6. Master a handstand without even trying!

Here you may have guessed that Mollies hands are her feet and her feet are her hands (…there’s also a football in her hood!). You may have seen the upside-down challenge on TikTok… why not try making it into an instant print too?!
By using the instax SQUARE SQ20 you can try it with the ‘timeshift’ mode. This breaks the scene up into 4 different images, moments apart. However, you can make regular prints on all the other instax cameras.

7. Play with perspectives!

Here you can see the tulip is the skirt! Just place the flower in the foreground of the camera (ensure you’re not too close so your instax camera still focuses on the foreground). Then let someone else, who takes the photo, direct you into position.

Have fun while trying all the creative features with your instax and enjoy your weekend with a lot of laughter!

24th International Bat Night 2020

The Fujifilm family’s fluffy bat mascot “EUS” explored the wooden nesting box prepared for its friends living outdoors by one of our Fujifilm colleagues.

The Fujifilm family’s fluffy bat mascot explored the wooden nesting box prepared for its friends living outdoors by one of our Fujifilm colleagues.

This weekend marks the 24th International Bat Night. In more than 35 countries worldwide, people will learn about, experience and discover these shy animals. A lot of these events might not take place this year due to COVID-19, social distancing rules and the like. Still, you might want to be attentive during your next walk after dark or have a closer look into your garden after sunset to catch a glimpse of these nimble creatures zagging through the air. Experienced explorers might even get a leg up by using one of our FUJINON night vision binoculars. If this doesn’t help, there’s always the option to simply have a quiet night in, watching Batman on the couch with someone like our fluffy Fujifilm bat friend.

Did you know:
Bats use ultrasound for orientation. “EUS” is short for “Endoscopic Ultrasound Systems”. To check out this Fujifilm product range feel free to have a look at this video or our homepage.

A year in photos at #WorldPhotographyDay


So many exciting, sad but also joyful events have taken place in the past year. We, at Fujifilm believe that photographs are a way to save those memories, conserve them for the past and make them visible for our beloved. In that sense: Let’s celebrate this year’s #WorldPhotographyDay together with the help of a collection of precious artworks.

We have created this retrospective of the past year with the support of our talented X-Photographers around Europe. Today, we would like to invite you to this little journey through time – come and have a look at both – our video and gallery:

P.S. We are happy to share those moments with you and are looking forward to the year ahead with all the experiences to come that we will share with each other through photography. Today, feel invited to show your work to us and share your best picture of the past year under #WorldPhotographyDay.