INSTAX Pal lands in TIME’s Best Inventions of 2023

The new INSTAX Pal gets a Special Mention in TIME’s Best Inventions of 2023 list, setting the next standard of what instant photography can be.

Big news for INSTAX! Right at the doorstep of brand’s 25th anniversary, its latest newbie, a palm-sized digital camera INSTAX Pal, has been selected as TIME’s BEST INVENTIONS of 2023 in the Special Mention section. It marks a great milestone for INSTAX series, recognizing our commitment to pushing the limits of photography and changing lives by transforming the way we create and share memories.

“These days, snapping photos with your phone is so universal it’s almost boring. If you’re looking for a more tactile experience but still want to keep things simple, the pocket-sized Fujifilm INSTAX Pal camera offers the benefits of a digital camera — like the option to add filters or share your photos — as well as the ability to print out mini snapshots in 15 seconds,”


Every year, TIME magazine unveils the list that sets the world abuzz, showing off the most impactful products and ideas from around the world. It became a hallmark of technological and creative breakthroughs that have the potential to change the way we live, work, and interact with the world. This year’s roundup includes “200 groundbreaking inventions” and 50 “Special Mention” inventionsand for the first time, INSTAX product landed among them in the TIME’s list.

What makes INSTAX Pal standout?

INSTAX Pal is a game-changer in digital instant photography. Despite its surprisingly small size, this camera packs a powerful punch. By separating the printing function from the camera, INSTAX Pal fits in the palm of your hand, turning into your perfect companion wherever you go. It’s simple in use yet brilliantly equipped with new features that reshape the perception of taking photos.

INSTAX Pal connects to a smartphone via Bluetooth and automatically transfers captured images to a dedicated app – so, now you can choose, edit, print and share the best ones at any moment. It lets you enhance your photos, apply various filters, and instantly share what’s done with friends and family on social media or make it tangible on-the-spot with INSTAX Link printers or INSTAX mini Evo and INSTAX mini LiPlay hybrid instant cameras.

Unbox this newbie with our Fuji Guy Francis Bellefeuille and find out more about what it’s capable of here. Stay tuned for more exciting updates!

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