“Born in a Diamond Mine”: essay for the future

A 25-year-old Dutch photographer Isa de Jong presents her on-going photo project ‘Born in a Diamond Mine’ at Encontros da Imagem in Braga on September 15-18.

Using photography, drawings and notes, she portraits the face of Gen Z – with its personal and in-depth stories, dreams and fears planted in times of a crisis, environmental disasters, and global technological change. She aims to create a time capsule bottling the honest and vulnerable truth told by her contemporaries about their vision of the future. Through collaborative portraits, she offers a unique glimpse into their anxieties and uncertainties while also uncovering the shared experiences and lessons they’ve learned during the project.

Isa’s talent have been recognized by FOTODOK, which has selected her as one of the participants in the FOTODOK TALENT EMBASSY program. Thanks to the Pictoright Fund’s support, Isa and nine other emerging photographers got the opportunity to develop their skills and show their work at international photography festivals.

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X-S20 – The ideal camera for families

Marisa Kraft, a family documentary photographer, tests the FUJIFILM X-S20 while capturing the brilliant elegance of family life. No matter how often you hear the term “they grow up so quickly,” you can never fully get what it means unless you have a young family of your own.

“If you don’t make pictures of those ordinary little moments, they just get lost.”

That is why I believe it is crucial for everyone to own a camera that is capable of doing its job. You need something that can perform the job of producing crisp, lovely photographs since you’re doing your job of capturing family memories.

Marisa was generally impressed with the X-S20’s adaptability and numerous outstanding features, all of which are optional, accessible, and simple to use. She believes that because it allows for growth with its owner, this camera is ideal for individuals just getting started in photography. It’s a great Camera for Newbies 🙂 Check out the fascinating field of Marisa Kraft family photography by reading the whole story on fujifilm-x.com.

Capturing the Majesty of the Sea: Ocean Photography x Russell Ord

Explore the fascinating world of acclaimed photographer Russell Ord and his stunning ocean photography.

I just finished reading a fantastic X-Story about the gifted Russell Ord and his captivating journey through ocean photography. I must tell you more about this amazing X-Story.

In the genre of surf photography, Russell Ord is a name that stands out for his ability to capture the untainted beauty and force of the ocean. Russell’s talent is limitless, having caught legendary ‘The Right’ waves and magazine covers of top surfers. But he goes further than that. His enthusiasm for documenting people’s lives also extends to tourism and marketing work, making him a talented and popular photographer.

In this article, Russell gives us a glimpse of the X-H2’s outstanding features based on his first-hand experience with it. Don’t pass up the chance to see the magnificent X-H2 and be inspired by Russell Ord’s extraordinary work. To read the entire story, click the link!

Exploring Oslo – Picture perfect places.

Summer and free time present the perfect opportunity to embark on a city trip, capture amazing photos, and discover new places.

Our Norwegian instax colleagues have shared their experiences in Oslo, offering inspiration (maybe) for (y)our next vacation 😉 Let’s explore some “Picture Perfect” locations around the city that are ideal for framing memories and creating an aesthetic appeal. Whether you reside in Oslo or elsewhere, these places can serve as inspiration to find similar gems in your hometown.

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Namibia implements Fujifilm Synapse RIS/PACS system

The moment we realize that not everyone has the same fortunate and lives the same life as we do, projects like this seem so much more important as we might have imagined in the first place.

On June 27, 2023, Fujifilm South Africa and medical distributor Uni Medical Supplies have implemented a significant project in Windhoek, Namibia, aiming to improve healthcare across the country. By implementing Fujifilm’s Synapse RIS/PACS system, together with Uni Medical Supplies, we have been able to connect five state hospitals across the nation, allowing for the remote diagnosis of patient data. The commissioning ceremony was The event was held at the Mercure Hotel, Windhoek and was attended by numerous dignitaries, including Dr. Kalumbi Shangula, Namibia’s Minister of Health and Social Services.

The Fujifilm Synapse RIS (Radiology Information System) and PACS (Picture Archiving and Communication System) platform ensures the efficient management of information related to radiological examinations across hospitals. The RIS platform helps with the scheduling and reporting of radiology appointments, whereas imagery acquired from there, whether CT scans or x-rays, is then digitally stored on the PACS system. Through the Fujifilm Synapse RIS/PACS system, all the data and imagery doctors need can be viewed digitally almost immediately, allowing for the ability to remotely diagnose patients from outlying areas. This not only shortens the time frame for treatment, but also addresses the availability of healthcare for remote patients.

INSTAX Biz – Create Memorable Prints

Capture and Share Life’s Precious Moments with INSTAX Biz – The Ultimate Customer Engagement Tool

Create Memorable Prints with Exclusive Templates Anywhere and Anytime

In today’s fast-paced world, people want instant gratification, including when it comes to capturing and sharing their special moments. This is where INSTAX Biz comes in – a service that enables businesses to provide their customers with an INSTAX photo that includes a customized template.

The INSTAX series, which includes instant cameras and Smartphone printers, has gained immense popularity among Gen Z and Millennial users worldwide. These devices have become a communication tool and a means for self-expression for capturing and sharing life’s precious moments.

With INSTAX Biz, businesses can take advantage of this trend and provide their customers with a unique experience. They can create their own INSTAX prints with freely designed templates, making their photos memorable and worth looking back at again and again.

What’s more, the operation of INSTAX Biz is incredibly easy. With just one tap, customers can instantly print photos taken with their smartphone or tablet. The handheld and lightweight printer works without an internet connection, making it ideal for use anywhere. It’s also rechargeable, so it can be used continuously without any hassle.

There are numerous ways that businesses can use INSTAX Biz to increase customer engagement. For example, hotels and restaurants can give customers INSTAX photos that include a template with the date of their wedding, anniversary, or special event. Storefronts and salons can host special events and provide customers with an INSTAX photo that includes a unique seasonal template. For events, businesses can set up a photo booth and give customers an INSTAX photo with a unique template specific to their event. This could also include a QR code allowing customers to access special deals from the QR code on the print. Tourist attractions can also provide customers with an INSTAX photo commemorating their experience, reminding visitors of the destination and inspiring them to visit again.

Our European Headquarter – Brick by Brick.

As a child I used to play a lot with LEGO; it kept me busy for hours and hours. That’s probably the reason why I wanted to become an architect; but life decided otherwise. Later on, other interests showed up and I didn’t touch any LEGO at all for over 30 years.

Then suddenly, in November 2017, dark clouds gathered when my wife was diagnosed with breast cancer. For a moment our world stopped turning and we had to rely on doctors and an intensive treatment to fight this poison inside. Almost 15 months later, the sky cleared again, and good news came our way. Although you can never be certain again when it comes to health, we could start making new plans for the future. And so, my wife bought me a LEGO set: The Big Ben (London). This was her way of saying ‘Thank you’ for being there for her, in difficult times. And as from that moment, my interest in LEGO was triggered again; and even much stronger than ever before.

Quickly I realized I needed a bigger challenge and so I decided to start designing my own creations. First, I made a small version of our own house. After a successful attempt to make the 4-Cylinder tower of BMW Headquarters in Munich (almost 1m high and 13000 parts), I focused to build a replica of BMW-dealership De Schepper in Sint-Niklaas, Belgium. Several months and hundreds of working hours later, the general management decided to put my creation (19548 parts) in their showroom.

I already worked 20 years for Fujifilm Belgium (FFBE) when I had the chance to support the European Compliance Team in Germany. On May 24th 2022, I had to visit my German colleagues in Ratingen. I drove on the Balcke-Dürr-Allee, turned round the last corner and there it was… the impressive new building of the Fujifilm European Headquarters. Immediately I knew, this had to be my next LEGO-project! After a few weeks of thinking and a lot of ‘try and error’, I could finally start building. I chose a particular part in Dark Transparent color which I would use for each window. During my next visit to Ratingen, I measured one window and so I could determine the final scale. Each side of the building had 25 windows and so my MOC also had to have the same amount on each level. Although the building looks like a simple square, several challenges had to be solved, like the descent to the underground garage, the stairs in front of the lobby, some unusual angles, the trees and plants,… Four months later, the result was much better as I could have imagined. A few lamps next to the entrance of the garage and the European, Japanese and German flags would be the finishing touch.

Feedback is highly appreciated and any comments or request for more information can be sent to valere.vossen@fujifilm.com

Compelling reasons to print your photos

Are you eager to take your photography to the next level? We have an incredible resource to share with you today that will revolutionize the way you appreciate and showcase your images.

I’d like to introduce you to the Fujifilm X Learning Centre, which is a wealth of information and ideas for photographers like you. Check it out on this page of the Fujifilm X Learning Centre; it was created by our colleagues in the UK.

In a world dominated by online photo sharing, the art of printing has taken a back seat for many photographers. But trust us, you’re missing out if you only share your images digitally. A physical print offers a unique experience and establishes a stronger connection with the viewer. Whether you’re visiting a gallery or displaying images at home or in the office, you’ll find that printed photographs captivate attention in a way that website galleries or Instagram posts simply can’t match.

To enjoy your pictures in total satisfaction, there are really many (I’ll choose three) ideas what to do with your photos.

Decorate Your Home

Using a cherished photo as personal decor is the most obvious reason to print. Whether in a small frame or as a large wall art piece, surrounding yourself with art and memories of loved ones brings warmth and interest to your home.

When selecting images such as portraits, landscapes, or similar subjects, it’s a good idea to print low-quality copies of your potential choices. Hang them up to observe how they feel in your space over days or even weeks. Assess which images resonate with you the most, and then create permanent high-resolution prints of those. This doesn’t mean the other images are bad; it’s simply that some subjects and styles work better as wall art than others.

Make a Personalized Gift

There’s nothing more heartwarming than a truly personal gift, and your photos can be just that—but only if you print them! Whether you’ve captured portraits of loved ones, pets, or favorite places, you can use these images to brighten someone’s day. Consider the print format and how it will fit into the recipient’s home. Most people appreciate a simple print that they can easily frame according to their taste.

You can transfer images to your phone or directly connect your X-Series camera to a FUJIFILM INSTAX printer to instantly produce prints. This is especially useful for events, street photography, and interactions where offering a physical print can make a genuine difference, even with initially skeptical individuals.

Create a Photo Book

Another fabulous way to showcase your images in print is by creating a photo book. This format allows you to curate your photos based on themes or stories, which is why it has long been a favorite among photojournalists and travel enthusiasts. You can also add descriptive text, but many photographers prefer to let the images speak for themselves.

Photo books come in various sizes and formats, but the key is selecting the images you want to include and arranging them in a compelling order. Whenever possible, try to maintain consistency in theme and aspect ratio. For example, a book featuring monochromatic images in a square format tends to be aesthetically pleasing and guides viewers through the story naturally.

Remember that, similar to creating a photo book, the selection and arrangement of images are crucial. Thus, follow the same principles of consistency whenever possible. Carefully choose the images to exhibit, select a print size appropriate for the space, and arrange them in a way that complements one another—whether through color, composition, or the relationships between the subjects.

If you were inspired by my blog post – and live in France, Germany, the Netherlands, Sweden, Spain or the United Kingdom you can go straight to myFUJIFILM and get started. Create an account, upload a few images, and discover the fantastic selection of creative print options. From standard prints and poster enlargements to collages, canvases, photo books, calendars, and more.

Make your photos come to life in print and embrace the lasting impact they can have on both yourself and those who view them. Start printing with myFUJIFILM today!

Spill the Beans and discover the instax SQ40.

Join Fuji Guy Francis as he gives you an exclusive first look at the latest Instax camera

Fujifilm has just announced the arrival of the highly anticipated instax square SQ40, a brand new instant camera that will ignite your creativity and transport you to a world of nostalgic charm.

In a recent YouTube video, our Fuji Guys colleague, Francis, took a close look at this analog marvel. Let’s dive into the key highlights!

The Instax Square SQ40 introduces a captivating square format, offering a fresh perspective to your instant photography adventures. From the moment you set eyes on it, you’ll be captivated by its elegant design. The camera features a timeless leather-like finish with striking silver accents, exuding a luxurious feel that perfectly complements its artistic capabilities.

When unboxing the SQ40, you’ll find everything you need to start capturing memories: an instruction manual, a convenient shoulder strap, CR2 batteries, and of course, the star of the show—the Instax Square SQ40 camera itself. It’s a comprehensive package that ensures you can dive right into the world of instant photography without delay.

Exploring the camera’s features, Francis guides us through its components. The back cover lock secures your precious film, while the film counter keeps you informed about the number of shots remaining in your pack. The viewfinder ensures precise framing, and the film ejection slot delivers your printed masterpiece. One of the standout features is the intuitive auto-exposure functionality. The SQ40 boasts a built-in flash that automatically fires when needed, making it effortless to capture perfectly exposed photos. The camera’s light sensor and flashlight sensor work harmoniously to calculate the ideal lighting conditions, allowing you to focus on your creative vision without worrying about technical adjustments.

Moreover, the SQ40 comes with a selfie mirror that enhances your self-portraits and close-up shots. By simply rotating the lens, you can activate the selfie mode, which adapts the camera’s settings to optimize your self-captured moments. Remember to maintain the recommended distance from your subject for crystal-clear prints.

To further fuel your creativity, Francis shares some expert tips. Experiment with centered compositions to create visually stunning images. Leave clear space around your subject to make them pop and stand out from the background. Symmetry can also work wonders, providing a pathway to captivating abstract shots. Additionally, negative space framing and other composition techniques can elevate your instant photography game.

For more information about the Instax Square SQ40 and other Fujifilm products, visit our official country websites on instax.eu or our global instax.com.