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#10YearsOfXMount – 30 camera models and 40 lenses

We announced our first interchangeable-lens mirrorless camera X-Pro1 with three XF prime lenses on 9th of January, 2012. This is where the history of the X mount began, and this year marks the 10th anniversary.

Our colleagues in the digital camera department have been extremely excited and busy over the last few weeks – now we know why: “The year 2022 is a special year for Fujifilm. On the 9th of January 2012, we have announced our first interchangeable-lens mirrorless camera X-Pro1 with three lenses. The history of the X Mount system began since then and this year marks its 10th anniversary. Over the past 10 years, we have introduced close to 30 X models and 40 lenses, thanks to the growing popularity of X Series.”
We appreciate everyone for choosing and supporting our products. What’s been built in the past 10 years will be the foundation for the 10 years to come. The evolution of X mount will continue.

Our colleagues have thought about some actions and events and have already started their first hashtag campaign – you can participate via the hashtag #10YearsOfXMount…

Art Calendar 2022 by Kim Leuenberger

“That intense need of running far, far away from everything that you know. That need to explore new sights and feel the excitement of the unknown running through you.”, by Kim Leuenberger. She is a photographer and location scout, teacher and speaker, originating from Switzerland who always wanted to capture it all, and never got enough of that rush of seeing something new. Suddenly, Kim Leuenberger was forced to become sedentary and stopped taking pictures.

Something had to change, and she had to find a new way to escape reality. Soon enough, she learned that it is not necessary to travel in order to escape reality. Already, “holding a camera in your hands is a gateway to a parallel universe to your normal daily mortal life.”

New Climate Action Targets

We, as global players, have to change our mindsets and need to actively try to change and contribute to a more sustainable future. The FUJIFILM Holdings Corporation has announced new climate action targets to reduce CO2 emissions. The long term goal is to accelerate initiatives towards a zero-carbon future. This also includes reducing CO2 emissions across the entire product life cycle, from the procurement of raw materials to sales and transportation.

Fujifilm has been actively promoting actions to reduce the impact of climate change based on a strong and fundamental belief that environmental conservation is at the core of all Fujifilm’s corporate activities.

Chisato Yoshizawa, corporate vice president, ESG, FUJIFILM Holdings Corporation

Moreover, Fujifilm launched a new Fujifilm Group environmental strategy, “Green Value Climate Strategy,” to further enhance the process of achieving these targets by FY2030.

How Fujifilm’s Innovation Has Made It Prime for the 21st Century

Once best known as a leading maker of photographic film, Fujifilm has reinvented itself through innovation and diversification into new business areas.
“How Fujifilm’s Innovation Has Made It Prime for the 21st Century” is an interview with Teiichi Goto, President of FUJIFILM Holdings, who talks about Fujifilm’s innovation, leadership, and other features.

“We utilized our expertise in the photographic industry to build a new base for the business, allowing our extensive portfolio to become highly rational and technologically in sync. Under the slogan of “a second foundation”, we implemented a series of reforms which allowed us to not only survive, but thrive as a first-rate enterprise.”

Teiichi Goto, CEO, Fujifilm Holdings

Since its founding in 1934, as a maker of photographic film, Fujifilm’s story has been one of technological excellence and diversification in keeping with changing times. Foreseeing the advancement of digitization in the marketplace, it boldly embarked upon the challenge of developing digital imaging cameras and other key technologies in the digital era.

With demand for photographic film declining sharply since 2000, Fujifilm leveraged its expertise to push growth in healthcare, materials, and business innovation.

This revenue composition ratio is provisional numbers for FY2020 after changing in segment from FY2021.

Fujifilm’s corporate slogan, “Value from Innovation”, reflects its commitment to creating innovative technologies, products, and services to provide new value to the world by taking on challenges and growing together with the spirit of “NEVER STOP”.

The two phrases “express our corporate stance, our DNA, and represent our strong will to continue to improve and make society, the world, and the future better,” says Goto.

Teiichi Goto puts emphasis on “trust” and “integrity”, which he describes as “the most important values underlying the corporate culture of the Fujifilm”. This has set the foundation for the company, and it will continue to grow its business through implementing new initiatives with an eye on the future.


Read here the full article: The Pursuit of Innovation | Fujifilm which has been produced in partnership with CNN International Commercial and FUJIFILM Global.