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Welcome to the new Open Innovation Hub

At Fujifilm, we are continuously innovating and creating new technologies, products and services that inspire and excite people everywhere. Our goal is to empower the potential and expand the horizons of tomorrow’s businesses and lifestyles.

The Open Innovation Hub, opened in July 2022 at Fujifilm Europe’s headquarters in Ratingen, Germany, is a place where different stakeholders, like customers, prospects, universities, creators and opinion makers can interact with Fujifilm to co-create new value by combining state-of-the-art core technologies developed by Fujifilm that are based on its expertise on photosensitive materials and ongoing projects with your needs and ideas. Visitors get acquainted with Fujifilm’s history, business transformation and diversification and learn more about our core technologies that is used in a broad area of applications.

Under the CSR Plan “Sustainable Value Plan 2030 (SVP2030),” the Fujifilm Group aims to contribute globally to solving social issues through its business activities. The Open Innovation Hub is an open innovation base that aims to solve social issues and to “co-create new values,” while experiencing related technologies and visions under the four themes of Environment, Health, Daily Life and Work Style, which are positioned as priority areas in SVP2030. 

We utilize “open innovation” methods to boost our innovation activities. We co-create new solutions with partners, and are looking for opportunities to acquire technologies and businesses with our investment, either through M&A or small investments in start-ups. To foster these open innovation approaches, we provide our visitors with facilities for inspiration, discussions and brainstorming.

Get a preview of the #OIHexperience

The Open Innovation Hub is currently active globally with three collaborating bases: Tokyo (Japan), Silicon Valley (US), and Ratingen (Germany). While the underlying concept of each hub is the same, the exhibitions and activities are geared for each market environment and the specific character of each region.

Have we sparked your interest in visiting the Open Innovation Hub? Then you have the chance to book your visit via this website: www.fujifilminnovation.eu 

We are looking forward to welcoming you at the Open Innovation Hub! 

Decorate Your Home – Instax mini Evo

How can you make a home really YOUR home? Definitely by decorating and giving it your personal touch, expressing your true self. This is also what you do with our Instax cameras, you express yourself. Our colleagues from Instax Spain have partnered with Westwing España, which are going to show us which decorative styles are those that fit best with our amazing Instax mini Evo.

If you have not heard about it yet, the Instax mini Evo is one of our latest additions to the Instax family. Although it is a camera that offers multiple digital functions: from 10 different lens and film effects to various shooting modes, its design is reminiscent of that of a full-fledged vintage camera. Therefore, we like to call the Instax mini Evo black a ‘vintage-looking hybrid’. With its classic shape and design, the camera has that elegant and refined finish. For that reason, it is perfect to have as an additional decorative element, giving final touches to your vintage or industrial home decoration style.

Vintage decorative style

You have probably already seen and noticed it, everything comes back. We already know that there are things that never go out of style. Neither does Vintage, which is characterized by the use of furniture with a worn appearance and the reuse of old pieces from between the 20s and 70s. This decorative style manages to bring a lot of personality and charm in any house. Now to the more important part… Where to place the camera? Place your instax mini Evo where it can be seen, like on a console in the hall, so that when you enter the house both you and your guests see this detail. This will not only create the perfect vintage look in combination with a console that has a worn effect, it will also ensure that you never forget it before leaving home!

Industrial Style

For everyone who wants the perfect mix of materials such as metal, leather, cement and untreated wood, the industrial characteristic style of the 60s is your perfect match. This style goes perfectly with the black and metallic colors of the Instax mini Evo. Let’s be realistic, in a dining room of this style you can not miss a large metal shelf that brings character to the room. Combine it with accessories such as chandeliers, trays, concrete vases and… With the Instax mini Evo! So, let’s get ready to add a more characteristic and powerful touch to the room and amaze everyone when visiting you!

Did you get inspired to overthink your interior and decoration style again? Don’t forget to get yourself some unique furniture pieces and of course, don’t forget to get your own Instax mini Evo!

X Summit NYC: September 2022

Are you already as excited as we are?

Introducing FUJIFILM X-H2

Equipped with the new 40.2MP “X-Trans™ CMOS 5 HR” sensor to deliver the highest image quality in the history of the X Series

FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) is pleased to announce the launch of the mirrorless digital camera “FUJIFILM X-H2”. The camera joins the lineup of the X Series of mirrorless digital cameras, which are renowned for their outstanding image quality in both stills and videos, delivered with Fujifilm’s proprietary color reproduction technology.

The X-H2 features the new back-illuminated 40.2MP “X-Trans™ CMOS 5 HR”1 sensor and the high-speed “X-Processor 5.” This is a new flagship model boasting the highest resolution in the history of the X Series in both stills and videos, delivering high-resolution stills as well as becoming the world’s first2 APS-C camera to enable 8K/30P Apple ProRes*3 internal recording.

Product Information
News Release

Introducing GF20-35mmF4 R WR

GF lens series’ widest-angle zoom to expand wide-angle photographic potential
FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) is pleased to announce the launch of the “FUJINON GF20-35mmF4 R WR”. It will be a new addition to the lineup of interchangeable GF lenses designed for the GFX Series of mirrorless digital cameras, incorporating a large-format sensor approximately 1.7 times larger than a full-frame 35mm sensor.

Product Information
News Release

Introducing XF56mmF1.2 R WR

Stunning bokeh from this fast mid-telephoto lens broadens the potential of visual expressions
FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) is pleased to announce the launch of the “FUJINON XF56mmF1.2 R WR”. It will be a new addition to the lineup of interchangeable XF lenses designed for the X Series of mirrorless digital cameras, which are renowned for their compact and lightweight design and outstanding image quality delivered with Fujifilm’s proprietary color reproduction technology.

Product Information
News Release

X Summit Livestream

We brought some exciting reveals to the big Apple, New York City, USA on September 8, 2022. Thank you to everyone who joined us, and we cannot wait for the next X-Summit in…

Did you miss the live event? No worries! Watch the whole live event here again and get all necessary information about our new products.

instax at Energy Music Tour in Berlin

After two years, the Radio Energy Music Tour was finally BACK! Seven international acts and an awesome atmosphere have made this event at Tempelhofer Habor Berlin on August 20, 2022, unforgettable.

How could it be otherwise, the weather of course did not play along, but no one let it ruin their mood. The evening already started with great music acts performing on the floating stage like Justin Jesso, Leony, Kelvin Jones, Glockenbach and many more. But what would such an event be without a grand final. At the end, the event was closed with stunning fireworks.

Our colleagues from instax Germany have been part of this event too. The instax promotion team has cooperated with Saturn and captured the awesome evening with our instax mini 40. Subsequently, we were able to give you a little souvenir of the evening in form of instax instant pictures to take home.

We enjoyed the evening and loved to see some of you!

Image and text credits instax Deutschland