Category: photographs

Capture and share memories.

Do you recognize this image?

https://blogs.microsoft.com/wp-content/uploads/prod/2014/04/HD_2D00_Windows_2D00_XP_2D00_Bliss_2D00_Wallpaper_2D00_Backgrounds.jpg

We are sure that almost everyone is familiar with this. Exactly! This image depicts the famous default wallpaper hill of Microsoft’s Windows XP™ operating system.

A ‘digital window’ overlooking a green hill and blue sky in the Los Carneros American Viticultural Area of the California Wine Country. This photo, named Bliss, consistently makes a Windows XP™ PC recognisable.

However, if you think Microsoft© created it in one of its design studios, you are wrong. The Bliss is a completely original photo with slight editing.

Charles O’Rear, former National Geographic photographer, took the photo in January 1996 and Microsoft© bought the rights to it in 2000. O’Rear used a 1980 Mamiya RZ67 SLR camera and Fujifilm Velvia film to take the image, a film often used among nature photographers and known to saturate some colours.

X-Summit Tokyo 2022

Video

Check out the “X Summit Tokyo 2022” and find out more about the new additions to the Fujifilm X system. The new products will be presented by Fujifilm and X photographers will tell their thoughts about them. Do not miss the exciting news!

Fujifilm launches FUJIFILM X-T5

  • Featuring the latest 40.2MP sensor and image processing engine to deliver superior image quality and fast AF
  • Equipped with three dials on the top panel and a three-way tilting LCD monitor despite being lightweight and compact

X-T5 features the fifth-generation devices, i.e. the back-illuminated 40.2MP sensor “X-TransTM CMOS 5 HR” and the high-speed image processing engine “X-Processor 5.” Its superior image quality and high mobility make it a perfect choice for still photography. The compact camera body, weighing just 557g, is equipped with advanced features including the five-axis in-body image stabilization (IBIS) of up to 7.0 stops, as well as AI-based subject-detection AF and high-speed AF. Other features include three dials: ISO, shutter speed and exposure compensation, and three-way tilting LCD monitor delivering greater comfort in photo shooting. The X-T5 will be a perfect companion to cover a wide variety of photographic genres from snapshots / documentary photography, in which its portability is a major asset, to landscape photography and portraiture, which demands superior image quality.

Fujifilm launches FUJINON XF30mmF2.8 R LM WR Macro

  • Introducing a standard macro lens for mirrorless digital cameras with the minimum focus distance of 10cm and maximum magnification ratio of 1:1
  • Delivering high mobility thanks to compact design and fast, accurate and quiet AF

The XF30mmF2.8 R LM WR Macro is a standard prime lens with the focal length of 30mm (equivalent to 46mm in the 35mm film format). Its standard 30mm focal length provides the angle of view perfect for portraiture and snapshots that take advantage of natural perspectives. The minimum focus distance of 10cm and the maximum magnification ratio of 1:1 (equivalent to 1.5x in the 35mm film format) mean the lens is highly versatile, adapting to a variety of situations, with its capacity to go up close and personal to the subject in limited space, e.g. tabletop photography of food. It is designed compact and equipped with fast, accurate and quiet AF for high mobility.

X Summit Tokyo 2022

You can watch the recording of the livestream here as well as even more recordings of past Summits or on our Official FUJIFILM X Series YouTube channel.

September – Beginning of Grape Harvest Season

That’s right, grape harvest season is here and it is probably the favorite season of all wine lovers and connoisseurs.

X-Photographer Thomas B. Jones is a German/American photographer specialized in portrait and documentary photography. Meeting interesting people, exploring exciting places and capturing otherwise fleeting moments nourish his passion for photography. 

In Germany, grape harvesting usually starts around mid-September, fitting this occasion, we found this xX-story documentation “Generation change at the Kusterer winery” by @thomas_jones_fotografie.

Since July 2020, Maximilian Kusterer has been the owner of the Kusterer Winery in Esslingen, which he took over from his parents. In 2012, he created his first own wine and today, he focuses primarily on elegant fruit and a discreet use of wood.

How to: Create the perfect vacation photos

Summer is probably the favorite season for the majority of us since it is holiday season. Here at Fujifilm everyone is taking a break lately to recharge their batteries and enjoy the summer with family, friends or just by themselves. Most of us love to take time off to get out of the city, country, or even continent to explore new locations and get a change of scenery. Of course, those moments, and everything we get to see and experience on those journeys, should be captured and saved as memories. Therefore, we want to show you how to capture perfect vacation photos to make your trip literally unforgettable. Here are a few things you need to know for your next vacation trip:

Wider Scenes

Usually, it is all about setting the scene, and telling the story of your vacation is no different. We all know the moment when we are travelling from an out-of-town airport to the hotel and want to catch the first glimpse of the city skyline. On a hiking vacation, in a situation where you are preparing for the ascent of a mountain, make an image of the peak’s awesome majesty. These pictures taken at that moment will preserve the feeling of excitement at the adventure that lies ahead.

Photo © Afton Almaraz

Details

Wider scene setting images are great and stunning to look at, but if that is all you see, it can feel a little impersonal. Therefore, making images focusing on the details which give an area its character are important to consider and are captivating too. Details can come in a variety of forms. As unique architectural design, exotic plants and flowers, food, shapes, or anything that stands out to you.

Culture

Photo © Braden Gunem

Culture and the cultural shock experienced while travelling is probably the reason #1 we love to visit other countries and destinations. Subsequently, the best place to start is where culture itself starts: the local people. Look for any unique practices that interest you, from day-to-day life, such as local dress, food, or modes of transport, to deeply important customs and rituals such as commemoration, worship or social etiquette. However, it is extremely essential to be respectful when photographing local people because you do not want to offend or molest them. Check what is culturally acceptable and what is not beforehand, or simply ask for permission before raising your camera in front of their eyes.

Personal Experience

Capturing all the unique elements that shapes your destination is one important part, but we cannot forget what makes your trip special. It is essential to capture your own experiences as well. Tell the story from your perspective: your preparation for the trip with an image of your packed bags at home before you leave; memorialize afternoons at the beach bar with images of the waiter mixing your favorite drink; or remember the vehicle and driver that took you on a nail-biting journey between mountain villages. Most important, take photos of yourself having fun!

Photo © Braden Gunem

Remember it is all about emotions which make your story and that always begins with YOU. Do not feel like you need to make a picture, make it because you want to keep this moment forever.

Keep your memories forever – store them in a photo album

In order to keep your memories forever and with high quality, our MyFujifilm photo albums are perfect to store your pictures. Hard cover, soft cover, large, small, etc. we offer a variety of options fitting your personal needs.