Category: blog

And now for something completely different…

Fujifilm UK has just officially announced the launch of its new Fujifillm X Signature customisation service.

Users of Fujifilm X cameras can now choose to have their camera re-skinned to one of many different colours and textures by a trained Fujifilm techhnician.

Orders can be placed at Fujifilm’s X Signature website and there is a 2 week turnaround on orders. The process involves sending your camera to Fujifilm in pre-paid packaging that will be sent to you. This will not affect your warranty as the service is carried out by Fujifilm’s Service Centre, and you will have the added benefit of a free check and clean of your product. It’ll be returned in an X Signature box with your chosen skin applied.

This service is also available on new cameras. The cost is £129.99 to re-skin your existing camera, or £99.99 if you order a new camera in an X Signature colour.

Click here to read the press release
Click here to visit the Fujifilm X Signature microsite

Here’s a couple of example skins that are now available:

We’d love to hear your thoughts on this service. Please leave a comment below or send a Tweet to @Fujifilm_UK and include the hashtag #XSignature

Fujifilm at The Photography Show at the NEC in Birmingham

So today marked a big day for the photography industry in the UK. It was the first day of the inaugural Photography Show held at the NEC in Birmingham.

Last year when everyone heard the news that Focus on Imaging was to end, everyone’s hearts were heavy and no-one was quite sure if this was a sign that the imaging industry might be on the decline. However, when it was announced that The Photography Show would take it’s place, optimism was restored and we’ve been looking forward to this event ever since.

Here’s a few images I shot throughout the day. If you can’t make it, hopefully this will give you a bit of an insight into what you are missing.

Here's the stand yesterday afternoon. Built but not furnished.
Here’s our stand yesterday afternoon. Built but not furnished…
The Fujifilm stand. X certainly marks the spot
… and here it is, ready to go this morning. X certainly marks the spot!
The gates open, the stampede begins
The gates open, the stampede begins.
As anticipated, the X-T1 drew a huge crowd of people that wanted to get their hands on one.
As anticipated, the X-T1 drew a huge crowd of people that wanted to get their hands on one.
And here's the two most popular items on the Fujifilm stand. The X-T1 and the XF56mmF1.2 lens
Here’s the two most popular items on the Fujifilm stand: the X-T1 and the XF56mmF1.2 lens.
As Fujifilm is celebrating 80 years in photography, we thought we'd make a wee mention of it on our stand
As Fujifilm is celebrating 80 years in photography, we thought we’d make a wee mention of it on our stand
Later in the afternoon when the crowd subsided a bit, these visitors finally get their hands on the X-T1 for the first time
Later in the afternoon when the crowd subsided a bit, these visitors finally get their hands on the X-T1 for the first time.
Here's our man Nathan talking about the X-T2. If it's possible, he's even more in love with it than I am!
Here’s our man Nathan talking about the X-T1. If it’s possible, he’s even more in love with it than I am!
The Fujifilm X Signature service will launch very soon. Here's a few sample cameras showing off some of the unique colours you will soon be able to have.
The Fujifilm X Signature service will launch very soon. Here’s a few sample cameras showing off some of the unique colours you will soon be able to have.

Meanwhile, away from the Fujifilm stand…

Calumet are one of the retailers that are here at The Photography Show and selling Fujifilm products
Calumet are one of the retailers that are here at The Photography Show and selling Fujifilm products
Camera World are another...
Camera World are another…
International Garden Photographer of the Year had this awesome garden. Here I'm spotted by a fellow X100S user while trying to shoot people shooting flowers (mind, blown)
International Garden Photographer of the Year had this awesome garden. Here I’m spotted by a fellow X100S user while trying to shoot people shooting flowers (mind, blown)
Could this be a clever nod to previous photography events at the NEC?
Could this be a clever nod to previous photography events at the NEC?
There's a live stage with various talkers covering various different subjects
There’s a live stage with various talkers covering various different subjects.
Fujifilm's Adam getting photobombed. Or Fujifilm's Adam photobombing someone else. You choose
Fujifilm’s Adam getting photobombed. Or Fujifilm’s Adam photobombing someone else. You choose.

Thanks for checking out this blog. Any questions, fill in a comment below or get in touch on Twitter @marchorner or @Fujifilm_UK. You can also keep up to date in real time on Instagram – http://instagram.com/fujifilm_uk

If you do come to the show over the next few days, be sure to come and say hello.

Marc

X-Photographers website update

The Fujifilm X-Photographers website showcases the work of 215 different professional photographers from 44 different countries – all using Fujifilm X cameras for their craft. We have very recently added another twelve new photographers, including the following four from the UK:

Damien Lovegrove – X-Pro1 and X100

Damien Lovegrove left his role as a cameraman and lighting director at the BBC back in 1998 after 14 successful years to create the renowned Lovegrove Weddings partnership with his wife Julie. Together they shot over 400 top weddings for discerning clients worldwide.

The X100 rekindled my creative soul and made me fall in love with picture taking again. I saw a prototype of the X100 in a glass cabinet at Photokina back in 2010 and I knew my life was about to change. Photography is my life. It’s my release. I love to see and capture beauty in people in a freely expressive way. I create my pictures from scratch. I control the light and I direct emotion.

View Damien Lovegrove’s full X-Photographers gallery

Nick Mellor – X-Pro1 and X-E2

Nick has been a professional photographer for over thirty years during which time he has worked in must area’s of photography from journalism to fashion, commercial to fine art including owning one of the largest commercial studio’s in Scotland he now enjoys passing on his knowledge through teaching photography from his home in the north east of Scotland.

I now use the Fuji X System exclusively, operating an X-Pro1 and two X-E2s. Teaching with the X System also has its advantages as many students believed that good results could only be achieved from high end DSLR’s so when they see their tutor using this type of equipment it’s easy to see why but now with the Fuji X System they can get the same results from a camera well within the budget of most photographers coupled with the ease of use and the compact size it makes the X System the obvious choice.

View Nick Mellor’s full X-Photographers gallery

Patrick Stubbs – X-Pro1

Patrick Stubbs is a photographer based in Lincoln, in the heart of the UK. He photographs people and places, professionally and for love. His personal project for 2014 is to document his whole extended family using the X-Pro1.

The first camera in a long long time that I really have fallen in love with – photography is suddenly fun again!
I can travel with high quality camera gear in a very manageable bag! Fantastic quality jpegs, low light capabilities, the lenses available, and the way it blends into the background makes the X-Pro1 the perfect all round camera for me.

View Patrick Stubbs’ full X-Photographers gallery

Nick Palliser – X-Pro1 and X100S

Nick Palliser is a documentary and portrait photographer based on the South West coast of England.
He is also a photography teacher and runs University classes on the Business of Photography and Location Fashion Photography.

I am fortunate to have the use of many types of camera at my fingertips, yet my tools of choice are the Fuji X cameras. I am a print photographer and as such quality is paramount to me and the X-Pro1 and X100s never disappoint !
When wearing out shoe leather as I do, the weight and ergonomics of a camera become very important. Not only do the Fuji’s provide the quality, their form factor makes working with them for many hours at a time, a joy.

View Nick Palliser’s full X-Photographers gallery

Fujifilm at the CP+ Camera Show – Yokohama, Japan

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The Camera & Imaging Products Association (CIPA) is holding the CP+2014 Camera & Photo Imaging Show from Thursday 13th to Sunday 16th Feb in Yokohama, Japan. CP+ is a comprehensive camera and photo imaging show covering a wide range of aspects of the photographic industry.

Like most years, Fujifilm is in attendance and has a great stand demonstrating our wide range of products including X series cameras, Instax instant cameras and prints.

Unlike most years, Fujifilm decided to invite some active professional photographers from Europe to come out to the show to talk to visitors about their photographic experiences and in particular explain why they shoot with X series cameras.

This is also the first major show that is open to the public where the brand new X-T1  will be on display for users to try out and talk to our staff about.

X-T1 buzz

The show opened for VIPs and Press at 10:00 Japan-time today – the general public has to wait until high noon for their stand-off.

Despite the fact that the show wasn’t officially open, it was pretty clear from the start what product was catching most attention.

Many customers got their hands on the X-T1
Many customers got their hands on the X-T1

We had a wander around the show and checked out many other great products. From portable stabilisation systems, high quality cases and straps to small and relatively-inexpensive helicopter-like drones to allow you to shoot from the air, there was a lot to see.

But besides a small queue of people on the Sigma stand who wanted to check out their recently announced DP2 Quattro, the only camera with any sort of demand to see was the Fujifilm X-T1.

It’s hardly surprising. The anticipation for this camera has been high since it’s announcement (and even before that!) but it was still flattering for us to see that camera is very interesting to so many people.

The average wait time to try out the X-T1 was 50 minutes
The approx wait time to try out the X-T1 was up to 50 minutes at some points

To learn more about the X-T1, please visit our website. People in the UK will be able to get their hands on the X-T1 at The Photography Show at the NEC next month.

X-Photographers

Fujifilm would be nothing without the photographers using their products. This was reflected with a great gallery of images from photographers all over the world plus a stage where in total there will be 20 talks from X-Photographers over the course of the 4 days. Additionally there are some interviews with the R&D team and the Design team. We will publish all of these as videos soon (the interviews are in Japanese but with English subtitles)

X-Photographers Gallery
X-Photographers Gallery

Day 1 saw British Photographer Jim Marks and Italian photographer Gianluca Colli take to the stage to share their experiences with the audience.

Jim Marks

Jim’s talk started with an introduction to him as a photographer. His needs and requirements, his shooting style, and how important it is to be in the right place with the right kit if you ever want to record that “killer” photo.

Jim Marks talking about the X-T1's weather resistance
Jim Marks talking about the X-T1’s weather resistance

He showed some example shots he has taken using the X-Pro1 on various assignments including a great set of images with Rowan Atkinson as Mr Bean that simply wasn’t possible to shoot on a standard D-SLR camera because it was drawing too much attention from passers-by.

Lots of people were very interested in what Jim had to say
Lots of people were very interested in what Jim had to say

He then went on to talk about how he believes that Fujifilm’s kaizen (改善) philosophy of continuous improvement is the main reason why he has stayed using Fujifilm products from the original X100, right up to the brand new X-T1 before then sharing his own views on the X-T1 camera he has been using for the last few weeks and why he thinks it will completely supersede the X-Pro1 he has been using for his professional work over the last 2 years.
During the Q&A sessions at the end, someone asked him what his favourite Fujifilm camera was and why. He replied with
“The X-T1 and for three reasons:
1. The viewfinder is almost comparable to an OVF but with the added benefit of allowing additional information such as Digital Split Image MF assist
2. The ISO dial. The X-Pro1 controls are instinctive and easy to use, and the X-T1 takes that base and adds even more
3. The vertical grip. It gives you double battery life and makes it is perfectly easy to hold and control in either orientation.”

Gianluca Colla

Gianluca similarly kicked off by talking about his style of photography and how he believes that his equipment should by compact and easy to control so he can forget all about the tool he is using, and focus entirely on creating images.

Gianluca explains how this shot was taken
Gianluca explains how this shot was taken

He started his relationship with Fujifilm with the X100, using it alongside his normal D-SLR. In many situations his clients were unable to notice any difference between shots taken on his D-SLR and those taken on the X100 and following the launch of the X-Pro1, plus continued development of the XF lens range, he has slowly become less and less reliant on D-SLR up to the point where he virtually never uses it anymore unless he is shooting something that has a specific requirement for it.

He stated his dislike for EVFs on digital cameras and says he only ever uses his X100 or X-Pro1 in OVF mode. He was never interested in trying an X-E1 or X-E2 for this very reason, however he says that the Real Time Viewfinder on the X-T1 is an altogether difference beast.

He finished with these wise words:
“We will not be remembered for our gear but by pictures we take. / But Fujifilm gear allows you to take great pictures”

Once the videos are ready, we will post them online so you can listen to everything they had to say.