Category: Technology

Welcome to the new Open Innovation Hub

At Fujifilm, we are continuously innovating and creating new technologies, products and services that inspire and excite people everywhere. Our goal is to empower the potential and expand the horizons of tomorrow’s businesses and lifestyles.

The Open Innovation Hub, opened in July 2022 at Fujifilm Europe’s headquarters in Ratingen, Germany, is a place where different stakeholders, like customers, prospects, universities, creators and opinion makers can interact with Fujifilm to co-create new value by combining state-of-the-art core technologies developed by Fujifilm that are based on its expertise on photosensitive materials and ongoing projects with your needs and ideas. Visitors get acquainted with Fujifilm’s history, business transformation and diversification and learn more about our core technologies that is used in a broad area of applications.

Under the CSR Plan “Sustainable Value Plan 2030 (SVP2030),” the Fujifilm Group aims to contribute globally to solving social issues through its business activities. The Open Innovation Hub is an open innovation base that aims to solve social issues and to “co-create new values,” while experiencing related technologies and visions under the four themes of Environment, Health, Daily Life and Work Style, which are positioned as priority areas in SVP2030. 

We utilize “open innovation” methods to boost our innovation activities. We co-create new solutions with partners, and are looking for opportunities to acquire technologies and businesses with our investment, either through M&A or small investments in start-ups. To foster these open innovation approaches, we provide our visitors with facilities for inspiration, discussions and brainstorming.

Get a preview of the #OIHexperience

The Open Innovation Hub is currently active globally with three collaborating bases: Tokyo (Japan), Silicon Valley (US), and Ratingen (Germany). While the underlying concept of each hub is the same, the exhibitions and activities are geared for each market environment and the specific character of each region.

Have we sparked your interest in visiting the Open Innovation Hub? Then you have the chance to book your visit via this website: www.fujifilminnovation.eu 

We are looking forward to welcoming you at the Open Innovation Hub! 

NEW Firmware Updates for X-Series

Fujifilm is always striving to improve its products and quality for its customers. Therefore, it is essential to keep our camera system’s firmware up-to-date. Subsequently, we launched many new firmware updates for all our X-Series cameras in June and July 2022, providing you with the latest bug fixes and improvements.

If you are an owner of an X-T3, X-T4, X-T30, X-t100, X-T200, an X-A7, X-A5, X-S10, X100V, X-Pro3, X-H1 or X-H2S then you should check NEWS | FUJIFILM X Series & GFX – Global for all relevant information about the latest firmware version. Additionally, all GFX 50S, GFX 50R, GFX100 and GFX100S owners can also rejoice since there have been new updates for these camera systems as well.

X-H2S Meets FPV Drone

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“In the wake of excitement and fulfillment after each project passes, our desire to go bigger and do more continues to go on,” explains the filmmaker duo Double Vision from New Zealand. One major aspect that needs to be addressed appropriately is the seemingly endless equipment.

Every photographer or filmmaker will at some point be part of a project where all you can possibly carry is just one compact system covering it all. In their last two projects, the duo tested the FUJIFILM X-H2S hybrid camera system without experiencing any other X-Series camera before. Therefore, having a totally unbiased approach towards the X-H2s and its performance.

They never shot with an X-Series camera before, they never shot a mountain bike movie before, and tested the camera to the fullest by putting it on an FPV drone.

XSummit OMIYA 2022

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We at Fujifilm are happy to announce the extension of our FUJIFILM X-H camera series by adding the new FUJIFILM X-H2S. It’s FASTER than ever, More POWERFUL than ever and LIGHTER than ever, featuring a 5th generation sensor and processor the X-TRANS CMOS 5 HS and X-Processor 5.

Additionally, we launched two new lenses. The #FUJINON XF150-600mm, a small and light super telephoto zoom lens with high-speed autofocus, and the FUJINON XF18-120mm, tailor-made for motion production professionals and enthusiasts alike.