World Book and Copyright Day – Fujifilm colouring books lighten phases of lockdown for kids and parents

Today marks World Book and Copyright Day, launched by UNESCO to celebrate the importance of reading with children all around the world.

At Fujifilm, we know the value of education and the power of print. Which is why, in response to the pandemic and the disruption to education felt by so many students around the world, we created our very own Fujifilm colouring books to support young students, teachers, parents and carers adapt to this sudden change of routine.

The colouring books, aimed at 5-8 year olds, help to explain real-world, everyday applications of science and innovation in a fun and exciting way, learning through the power of colouring. Children in the UK and Turkey so far have been learning along with Peter Pigment, Phoebe Photon, Victor Virus and Charlotte Cho as they explain the science that power Fujifilm technologies, from taking a photography to manufacturing a vaccine.

Phoebe Photon explains how light is used when taking a photo and the technology found in digital cameras, while Peter Pigment demonstrates how these photos are printed with inks of all colours manufactured at his Ink Factory. Taking a focus on biology, Victor Virus tells readers about how small viruses like him can be used to help sick people get better.

In Bedford, UK – where FUJIFILM UK Ltd. Is headquartered – we worked with the local council to provide physical copies of the colouring books. The books, which were printed on Fujifilm Acuity printers, were delivered to local primary schools as the new school year began in 2020.

In Turkey, we worked together with the KAÇUV Foundation (English: The Hope Foundation for Children with Cancer). We gifted our colouring books to the children of KAÇUV on this year’s Childhood Cancer Day. The books reached the children in KAÇUV’s Family Houses and hospitals, and made them smile. 

In Germany  – Our colleagues shared the printed colouring books with the local community via public bookshelves around our European Headquarters in Düsseldorf. The public bookshelves can be found throughout the city area and are run by Literaturbüro NRW.

Our two colleagues shared the colouring books on a sunny and windy day. They found the public bookshelves in a lot of different areas – in vivid, cosy and quiet neighbourhoods of the town. This way, Peter Pigment and his friends are now waiting for their German readers in the neighbourhood of playgrounds, Düsseldorf’s famous TV Tower, restaurants, police stations and churches. Peter Pigment, Phoebe Photon, Victor Virus and Charlotte Cho feel extremely comfortable in the children’s book section, a lower area within the bookshelves, where they wait for and are easy to be reached by small readers and artists.

Beyond this, all colouring books are free to download and can be printed at home – and with the knowledge that not every child has easy access to a printer, the files can also be loaded into a smartphone or tablet device and accessed digitally.

Download possibilities:

Please find the English colouring books here:

Please find the German colouring books here:

We are proud to support young students and education providers not only with learning through these difficult times but also with a fun activity to complete during lockdown that can be conducted at a distance.

Author: Fujifilm EMEA

This blog account is managed by the Corporate Communication team for Fujifilm in EMEA.