INSTAX SQUARE SQ40. Bringing exciting updates to instant Photography.

We are thrilled to announce the latest addition to the Fujifilm INSTAX family – the INSTAX SQUARE SQ40 instant camera. This new camera joins our lineup of instant cameras and brings the charm of the SQUARE format to our beloved INSTAX fans. Alongside the SQ40, we are also introducing a brand new INSTAX SQUARE instant film variety called “Sunset,” inspired by the serene and peaceful colors of a sunset.

The INSTAX SQUARE SQ40 captures the essence of instant photography with its classic design and innovative features. One of its key features is the Automatic Exposure function, which ensures that every photo you take is perfectly adjusted to the surrounding light conditions. Whether you’re indoors or outdoors, the SQ40 optimizes the shutter speed and flash output to produce high-quality photos on-the-spot, even for novice INSTAX camera users.

Selfie enthusiasts will be delighted with the SQ40’s Selfie Mode, designed for quick and effortless self-portraits and close-up shots. Simply twist the lens after powering on the camera, and you’re ready to capture stunning selfies with ease. We believe that capturing special moments should be both fun and convenient, and the SQ40 delivers on both fronts.

But that’s not all – we are also introducing the INSTAX SQUARE “Sunset” instant film variety. This new film features a range of soft color gradients in its film borders, evoking the beauty of a serene sunset. With 10 exposures in a single pack, you can immortalize your memories with a touch of artistic flair.

At Fujifilm, we are dedicated to providing our customers with innovative and creative tools to capture and cherish their memories. The INSTAX SQUARE SQ40, the new “Sunset” film, and the Brown variation of the MINI EVO are just the latest additions to our ever-expanding INSTAX lineup. Stay tuned for more exciting announcements and continue to explore the world of instant photography with Fujifilm.

Author: Fujifilm EMEA

This blog account is managed by the Corporate Communication team for Fujifilm in EMEA.