At Fujifilm, innovation and excellence are at the heart of everything we do. This year, we are thrilled to announce the Fantastic Forty of the prestigious Good Design Award 2023 winners represented by products from diverse business areas: from instant and mirrorless cameras, binoculars, and multifunctional printers to advanced medical equipment.
Five years in a row, we receive the highest number of awards among all the award winners. And we are particularly delighted that our mirrorless digital camera FUJIFILM GFX100 II and structural colour inkjet technology joined the ranks of the Good Design Best 100.
Next-Gen Mirrorless Digital Camera FUJIFILM
The GFX100 II is an innovative mirrorless camera featuring the newly developed 102MP high-speed image sensor GFX 102MP CMOS II HS and the advanced image processing engine X-Processor 5. It boats double the signal readout speed compared to the current model, making it a flagship product with unprecedented burst-shooting, AF, and video performance in the history of the GFX series.
Structural Colour Inkjet Technology
Imagine technology that paints like nature itself, imitating even the hues of a morpho butterfly’s wings. Sounds like magic? Not anymore. Our structural colour inkjet technology enables creation of “structural colours” with no need for pigments.
It forms microstructures that reflect specific optical wavelengths using inkjet printing, and lets not only replicate colours seen in nature but also create entirely new patterns of structural colours. This opens exciting opportunities in design, and we’re thrilled to see where this technology takes us.
Discover more winners of the Good Design Award 2023 here.
The Good Design Award 2023, organized by the Japan Institute of Design Promotion, shows our commitment to create products that offer exceptional user experience and are designed to bring out the full potential of the excellent functionality and performance. This year, we also have an impressive number of winners receiving the iF Design Award, the Red Dot Design Award, and the Bronze IDEA award. And there is more to come, so stay tuned!