Since it was the beginning of the millennium and technology was not as advanced as it is today and it was not possible to send the photos digitally Microsoft© decided to obtain the actual negative film for the best results. Microsoft© decided to have O’Rear fly in to have the film delivered personally: it was the cheapest and fastest way to get his hands on the film that would become one of the world’s most iconic photos.
The photo is mostly as it was taken in reality. Although there was later speculation that the image had been created with software such as Adobe Photoshop, O’Rear claims that it never was.
Microsoft© retouched the photo by slightly darkening the green spot on the hill, but other than that, O’Rear’s camera did the rest. The saturated colours are the result of Fujifilm Velvia film, which is known to saturate colours somewhat.
Microsoft© gave the photo its current name and made it a key part of its marketing campaign for XP.
It is estimated that billions of people have seen the image, making it perhaps one of the most viewed photographs in history.
Look the iconic hill on Google Maps.