Experience FUJIFILM live at the PHOTOPIA 2022 in Hamburg

October 16th marked the end of the second PHOTOPIA trade show in Hamburg and with it four exciting days where photography enthusiasts and customers could experience FUJIFILM’s products in a unique environment. More than 10,000 visitors were inspired by the setting, built from 350 shipping containers, took part in workshops or learned the art of photography from professionals like our X-Photographers.

The design of the large FUJIFILM booth in particular attracted many visitors, as much awaited them on, in and around the custom-designed shipping containers: in front of a custom-made tape art wall, INSTAX fans could capture the unique photo festival experience with our instant cameras and try out the INSTAX cameras and printers for themselves. A camera rental and cleaning service was also offered to visitors. On a stage directly integrated into the booth, basketball players, break dancers or skateboarders performed regularly, a perfect motif to try out the unique X-cameras for yourself.

The print results from the FUJIFILM onsite printers could also be admired hot off the press, as well as the Printlife exhibition in a container. Take a look at the video to get even more impressions of Photopia 2022!

All in all, it was a highly successful exhibition with many interesting encounters, informative exchanges and, most importantly, a lot of fun. We would like to thank everyone who made this great trade show possible and made it a special experience.

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