Retail Media – A Growth Driver For Digital Advertising
In the coming years, retail media will be one of, if not the main growth driver for digital advertising. However, the projected growth also includes the optimization of products and services sold in terms of compliance with sustainability standards and consideration of social responsibility.
Data-Driven Creativity and Sustainability
Many marketers still think that data destroys creativity, but according to Sir Martin Sorrell, CEO of S4 Capital, data improves creativity and he emphasizes that data-driven creativity will become even stronger in the future. In addition, zero-emissions marketing is high on the agenda, but still faces implementation issues resulting from both internal company conflicts and public pressure.
Did you really believe that Web 3.0 would not be a topic at DMEXCO 2022? At the W3.VISION / Tech Stage, visitors were able to find out about the latest topics such as Metaverse and NFTs – the so-called hybrid reality.
Some of our colleagues were thrilled to finally be able to attend DMEXCO again. Thankful for the opportunity to learn from the best in the industry, get different perspectives and inputs from all the amazing masterclasses, expert presentations, interviews and most importantly the small conversations and coffee chats with industry colleagues.
We enjoyed two days of exploring new features, innovations, trends, strategies and much more. We hope to be back in 2023, as we are already excited about what the future holds for the industry.