Last Wednesday and Thursday, September 21 and 22, Europe’s leading digital and marketing event 2022 was finally back on site in Cologne, Germany. After a break of around three years due to the pandemic, DMEXCO celebrated a brilliant new start with around 40,000 visitors from 91 countries at the Köln Messe. Around 560 partner companies such as Google, Akeneo, Twitter, Pinterest, Fiverr, Trusted Shops and many more took part in Europe’s most important conference fair for digital marketing and tech this year. More than 770 speakers, including Sarah Personette, Chief Client Officer Twitter, Matt Brittin, President Google EMEA and Anke Herbener, CEO TWT Digital Group GmbH shared their thoughts and experiences with us. This year it was all about the three main topics: Retail Media as a growth driver for digital advertising, Data-Driven Creativity and Sustainability, and Web3.0. Of course, true to the DMEXCO motto, “We progress together”.