Across Europe, our teams have been donating instax cameras and film so that doctors and nurses working on the #Coronavirus can harness the power of instant photography to help share their friendly faces from behind their PPE.
Hiromoto Matsushima, Senior Vice President Photo Imaging, FUJIFILM Europe GmbH commented:
“Donating instax cameras and film is just a small way in which Fujifilm is able to help – but to both healthcare workers and patients, we’ve been told that by being able to easily show the friendly face behind the PPE, it can help bring comfort and understanding in the most difficult of situations.”
The instax products donated so far have been prioritized to healthcare teams working in intensive care units and critical care on the Coronavirus frontline. To date, approximately 120 instax cameras and 7,500 instax prints have been sent to hospitals in the United Kingdom, the Netherlands, Turkey, Italy, Portugal, Spain, Russia, France and Denmark.
Each Fujifilm business in Europe has a limited number of these packs available and healthcare teams on the frontline with should contact their local Fujifilm Corporate Communications representative.