Tell us about yourself and what got you into photography?
My name is Jefferson Pires and I am the founder of a menswear and lifestyle online magazine called SchoolBoyCouture. I got into photography due to multiple reasons. When I was younger I used to always carry a sketchbook and sketch whatever I saw, capture whatever inspired me. Photography was a natural progression of that. Also when I first started my site, I wanted to create original content that stood out from competitors. It is then that I started taking photography seriously. The first proper camera that I got was a Fujifilm X100 when it was first released.
Why did you choose Fujifilm cameras?
I was drawn towards Fujifilm because of the unique form factor and the emphasis on physical dials. It’s great to see how much the ‘X’ camera lineage has progressed since the X100 and even how much the X100 has changed due to regular software updates. I’ve still got mine and it holds a special place in my heart, even after all these years.
Do you have a photographic philosophy you live by?
A lot of people tend to get caught up in the technicalities of things. ‘Pixel Peeping’ and ‘Spec Wars’ are all a waste of time in my opinion. There is always going to be something better around the horizon and the camera that you spent hours contemplating and comparing online is going to be obsolete before you know it. What’s important is that you buy something that works for ‘you’ and that makes you want to go out and shoot. That’s exactly how I work. Think of the bigger picture.
Key inspirations – What & who inspires you?
I spend a lot of time on social media platforms like Tumblr, Pinterest and even the VSCO Grid. I think there’s some fantastic inspiration that can be had from those channels. But the simplest thing you can do is put your smartphone away when you are travelling and look around you. There’s inspiration to be had everyday, right in front of your eyes.
Do you have any tips or tricks you could share with us?
Be yourself. Try not to copy someone else’s style of photography because that is unique to them. Instead try different things and you will eventually find your niche. And, like I mentioned earlier, you don’t need the latest gear to take the best pictures. It’s all in the eye. Capture what you see!
What’s next for you?
I’ve recently launched The SBc Journal on my site with its own dedicated Instagram account. It’s a page where photographers from around the world can showcase their work. All they have to do is submit their images on the site via email or tag their images with #TheSBcJournal on Instagram. The Instagram account handle is @TheSBcJournal.